PepsiCo

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Subject: Verbal & Presentation Skills 1

Scheme of presentation
1. intro of PepsiCo
2. Intro of CEO
3. Mission & Visions
4. History
5. Organization Chart
6. Philosophy
7. Policies
8. Current Strategies
9. Products Details
10. Competitor & its Analysis
11. Swot Analysis
12. We as a CEO
13. Conclusion
2

Intro of PepsiCo(1)
 PepsiCo is an American multinational food and beverage
corporation located in Purchase, New York, United State
 PepsiCo deals in manufacturing, marketing and distribution of
grain-based snack foods, beverages, and other products.
 PepsiCo formed in 1965 with the merger of the Pepsi-
Cola Company and Frito-Lay Inc.
4

Intro of PepsiCo(2)
 According to latest numbers PepsiCo has employees 274,000
(2013).
 PepsiCo has total revenue of US$ 66.415 billion (2013)
 Company's products Being distributed across more than 200
countries,
5

Introduction of CEO
 Indra Noyi ranked No. 11 in Fortune's list of the most
powerful women in business
 Joined PepsiCo in 1994 and was declared CEO in 2001
 She was born in India, and has done her education in India
8

Introduction of CEO(2)
9
 During her time healthier snacks have been marketed
 Company is striving for a Net-zero impact on
the environment
 Healthier foods and lifestyle is part of her Philosophy
Which is
“Performance with purpose”

To provide convenient and economical
consumer food and beverages products
We provide financial rewards to our investors
as well as our employees and community.
Every thing we do is with honesty, integrity
and fairness.
PepsiCo's Mission
10

Our vision is to provide environment friendly
products to our stakeholders. To provide best
return to our shareholders for their
investments & also making such policies
which create positive impact in the social and
economic lives of our employees, customers
and community.
PepsiCo's Vision
11

1898
1906
1950
1973
1998
2003
Today
History
12

In 1893, Pepsi was first introduced as "Brad's
Drink", in New Bern, North Carolina, United
States.
ItwaslaterlabeledasPepsiCola.
In 1903, Bradham sold7,968gallons of syrup.The
next year, Pepsi was sold in six-ounce bottles, and
salesincreasedto19,848gallons..
History(1)
13

History(2)
 In 1931,the Pepsi-Cola Company entered bankruptcy due to
time of Great depression.(Lower economic activity)
 In 1922 and 1933, The Coca-Cola Company was offered the
opportunity to purchase the Pepsi-Cola company,
 Coca-Cola company declined the offer.
14

History(3)
 In 1970’s
 Doritos brand was introduced
 Also known as Tortilla chips
15

.
In 1970-1980’s
Frito-lay which manufacture corn chips started
as a program of expansion
1975 Pepsi introduced the Pepsi challenge marketing
campaign.
History(4)
16

Pepsi Challenge Marketing
Campaign video
17

18
• Week 7 Pepsi Challenge 1975 tvc.mp4

History (5)
 In 1970-1980’s
• Pepsi-cola introduces a new, modern looking logo.
• Introduced Pepsi light.
19

History(6)
 1980-1990
 PepsiCo enters the top 25 ranking
 Listed on the Tokyo stock exchange
 The choice of the new generation.
20

History(7)
 1980-1990
 Pepsi and Co cola ad wars started (Video)
 Pepsi distributes products in china
 Introduced Pepsi free and Diet Pepsi
21

History(8)
 1990-1999
 PepsiCo and Starbucks partnership.
 Joint venture with Uniliver.
 Aquafina bottled water is rolled-out nationally.
24

History (9)
 2000-2013
 IntroducedSOBEbrand which is brand of teas, fruit-juice blends
and enhanced water beverages
 2007PepsiCo redesigned itscansfor the fourteenth time.
 2013 first time in 17 years reshaped its 20-ounce bottle,
25

Pepsi and Calbee foods company announces strategic
alliance.
Motive was Performance with purpose.
Merges with Quaker oats company.
26
History (10)

PepsiCo’s Philosophy(1)
 Sustained Growth
 Stimulating the innovation
 Analyzing today’s action towards future
 Making difference through People and Company performance.
31

 Empowered People
 Freedom to act & think that will get job done
 While keeping in view or ensure proper governance
 Mindful of company’s need beyond their own.
32

• Responsibility and Trust
 We hold ourselves Responsible for everything we do
 We must earn confidence of others.
 we strengthen that trust by commitment of succeeding
together.
33

Policies(1)
 Quality & Food Safety
 dedicated to produce safest food and beverages.
 focused on building a sustainable food safety program
 It covers design, manufacture and distribution of beverage and
food products
35

36
Policies(2)
 Quality Organization
 Food Safety
 Innovation (R&D)
 Manufacturing Quality
 Supplier Quality
 Plant Quality

Policies(3)
 Suppliers Policies
 Provide fair and equitable wages, benefits to all
 Recognize employees’ right to freedom of association
 Provide civilized and safe working conditions
 Prohibit forced or child labor
 Workplace free of discrimination and harassment
37

38
Policies(4)
 Environmental Sustainability Policies
 To find new ways to cut cost and minimize the impacts on
environment.
 Anticipate the steps need to take for environmental
sustainability.
 Improvement in energy and water conservation

Strategies(1)
• To get Leading position in Snacks business Globally.
 Currently in 40 developed and developing regions will expand
more.
 To introduce locally relevant products i.e lays Achar ghost
Flavor.
 Making snacks healthier through sodium reduction and the
addition of whole grains, nuts and seeds.
40

Strategies(2)
 Ensure Sustainable, Profitable Growth in Global
Beverages
 Planning to refresh brand with another merging.
 Investing in opportunities where competitor is wide open.
 With R&D making beverages more healthy with vitamins.
41

Strategies (3)
 Power of One Strategy
 To make one superior supply chain.
 Supply chain under one back office.
 To efficiently fulfill demand of small and big retailers.
42

Strategies (4)
 Expand "Good-for-You" Portfolio
 They include Tropicana, Naked juice,Aquafina,Quaker Oats
 Will do more acquisition and Merging
 Through R&D developing highly nutritious products
43

Strategies (5)
 Deliver on Our Environmental Sustainability Goals
 Reduce water, fuel and electricity use
 Efficient use of water resource
 Decreasing Carbon dioxide omissions.
 Shifting on alternative energy sources.
44

Activity
Q:Suppose you are the strategist of
PepsiCo What would be your strategies
for Company?
45

PepsiCo's Products (1)
 Aquafina
Bottled water
state-of-the-art purification
To ensure pureness.
 Cheetos
Snacks with different flavors like cheese, ketchup
brand strives to provide consumers with fun
Marketed with mischievous tiger.
47

PepsiCo's Products (2)
 Lay’s
One of the famous Potato chips
Verities of flavor like cheese,BBQ,Masala
deliciously fresh-tasting and perfectly crispy
Lipton
Famous Tea brand in Pakistan
Made with natural ingredients
Also introduced Lipton ice tea
48

PepsiCo’s Products (3)
 Mountain Dew
Usually marketed with adventurous image
one of a kind taste drink
 Tropicana
Strongest name in juices
Nutritious, high-quality flavors.
49

 7up
Basically a lemon lime carbonated drink
Advertised with animated character in start
 Marinda
Mirinda is a brand of soft drink originally created
in Spain in 1959
means wonderful in Esperanto
Orange flavor carbonated drink
50

 Quaker Oats
Owned by PepsiCo since 2001
It makes Snacks, drink and Breakfast foods.
 Doritos
 Tortilla chips produced since 1964 by Frito-Lay
Frito Lay wholly owned subsidiary of PepsiCo
51

How Doritos are being advertized
(Video)
52

PepsiCo
54
PepsiCo’s Competitors

55
PepsiCo’s VS Competitors Global
Ranking

Pepsi VS Coca-Cola
56
 Pepsi & coke are two Soft drink giants Controls most of soft
drinks business in world
 Pepsi and Coke command over 95% of the soft-drink market
in India.
 Coke continues to outsell Pepsi but in India and Pakistan and
some other countries, PepsiCo product range is far better than
coke.

Strength of PepsiCo
 Product Diversity
 22 brands earning more than $1 billion a year
 Broad distribution channel products served in more than 10
million stores per week in more than 200 countries.
 Aggressive CEO
 Better marketing Campaign in Sports.
59

Weakness of PepsiCo
• Over dependency on Wal-Mart 13% of PepsiCo revenues
come from Wal-Mart store chain.
• Low prices as competitors low prices perceived as low quality.
• Coca-Cola has better brand awareness as compare to Pepsi.
• profit margin is 9.7% compared to Coca Cola’s 18.55% and
Nestlé’s 11%.
60

Opportunities for
PepsiCo
• Increasing demand for healthy food and beverages
• expansion through acquisitions
• Bottled water consumption growth
61

Threats for PepsiCo
• Soda drink side effects awareness.
• Water scarcity
• Legal requirements to disclose negative information on
product labels
• Decreasing gross profit margin due to water and other raw
material high cost.
62

Activity (2)
• How long would you expect to work for PepsiCo ,if PepsiCo
hired you and why.
• If you want to work for PepsiCo which opportunities and
facilities PepsiCo can give you.
• Should PepsiCo spent more on advertising.
63

as a CEO (1)
 Build a relax organizational culture
 Investing in other areas like Google doing.
 Culture of Opinion giving.
 Invest more on advertisement where needed.
65

as a CEO (2)
66
 Listen to everyone
 Capturing market where competition is low
 More strategic alliance with fast foods.
 Adjust my product and business model to unexpected
changes in the market and consumer demand.

as a CEO
• I must resolve differences between senior team members, and
keep them working together in a common direction.
• I sets direction by communicating the strategy and vision of
where the company is going.
• I drive by a defined vision and Strive to add value to our
client’s business by supplying world class proven quality
products at cost-effective levels through world renown
manufacturers.
• I encourage the whole team not individually.
67

Conclusion
 PepsiCo trying its best to look into future and to satisfy its
share holders.
 Company should focus on its threats and also look forward to
enter in more business.
 Company should make better policies as compare to
competition.
 Should be a way to make Pepsi drink more healthy.
68

Conclusion (2)
 Should be a way to make Pepsi drink more healthy.
 There is sugar free why not Caffeine free.
 Should focus on advertisement to surpass Coca-cola
69

PepsiCo

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