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personal and professional




http://flic.kr/p/6h5b29   Social Media
@nickdenardis
Nick DeNardis
Associate Director of Web Communications
Wayne State University
http://wayne.edu/

Host of EDU Checkup
http://educheckup.com/

Curator of EDU Snippits
http://edusnippits.com/
Personal and Professional Social Media
Why does this matter?
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
https://www.facebook.com/Twogirlsandapuppy
Social Network
     Quiz
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal and Professional Social Media
Personal Professionalism
         Social Media
Real World Rules
   Still Apply
In a Shorts-and-
Sneakers World, Keep It
    Business Casual
https://twitter.com/mherek/status/278228955310473216
Beware the Bubble
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Use Careful Privacy
Settings, But Don't
 Count on Them
http://www.huffingtonpost.com/2013/01/22/melissa-cairns-ohio-teach_n_2529166.html
Boss-Bashing Is Bad
http://newyork.cbslocal.com/2010/08/20/teacher-fired-for-ripping-students-blames-facebook/
Credibility Counts
Personal and Professional Social Media
Mind Your Manners
Personal and Professional Social Media
Personal and Professional Social Media
Politics Can Backfire
Avoid the Over-Share
http://www.bitrebels.com/social/twitter-psychology-the-nitty-gritty-scoop-infographic/
http://bufferapp.com/
Your Online Reputation
  Is Your Reputation
http://klout.com/
Personal Business
     Social Media
Personal and Professional Social Media
http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
Establish Goals
Write down
Specific business
Goals and
Objectives
Personal and Professional Social Media
Use YouTube to grow
    my business.
Get 15 new leads
through Facebook in
    April, 2013.
Listen
Personal and Professional Social Media
“social media firehose”
http://google.com/reader
Build
http://wordpress.com/   http://tumblr.com/
Personal and Professional Social Media
Personal and Professional Social Media
Choose your channels
Personal and Professional Social Media
Email is not dead.
http://mailchimp.com/
Participation
#backchannel
Personal and Professional Social Media
Timeliness and
  Frequency
http://new.burgieweb.com/best-time-of-day-to-post-on-social-media/
Personal and Professional Social Media
Transparency
http://blogs.wayne.edu/web/2011/08/16/social-media-butterfingers/
Personal and Professional Social Media
Tracking Progress
http://bitly.com/
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
http://google.com/analytics
Moving Target
Personal and Professional Social Media
Thank You
      @nickdenardis
nick.denardis@gmail.com

slideshare.net/nickdenardis

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