This document discusses best practices for using social media for both personal and professional purposes. It emphasizes that real-world rules of professionalism still apply online. While social media allows for more casual interactions, one must be careful not to damage their credibility or reputation by engaging in boss-bashing, oversharing, or making political statements online. The document also provides tips on establishing goals for social media use, choosing appropriate channels, participating transparently, tracking progress, and maintaining professionalism even in a casual online environment.