Personal and Business Branding using Social Media

Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb

What is social media? Social media is a means to generate conversations Stop thinking campaigns Start thinking conversations Translate conversations into Results

Your Social Media Strategy Assess your digital footprint Identify your expectations Define your plan Create your personal/business brand Implement your plan Assess your results Tweak your plan

What is a digital footprint? Traces left by someone’s activity in a digital environment Passive – “Data collected about an action without any client activation” (e.g., IP information collected by a web server) Active – “Created when personal data is released deliberately by the user for the purpose of sharing information about oneself” http:// en.wikipedia.org/wiki/Digital_footprint . 20 Aug 2009.

1. Assess your digital footprint Google yourself – print out the first two pages of results Identify your competitors – search on your keywords Google your competitors If you’re digitally active , identify baseline of friends, followers, fans, connections, and web site visitors

2. Identify your expectations Increase your exposure Build your business or personal brand Build brand awareness Increase web site / blog traffic Increase number of customers Increase revenue Improve customer service

3. Define your plan Determine your target market Select your tools LinkedIn Blogs Facebook Twitter Determine a schedule of regular activities to engage in for a specified period of time

4. Create your brand Things to consider: Your personal or business “personality” The products and services you offer What makes you unique

What is a “personal brand”? The qualities and characteristics that distinguish you from other people The mental and emotional impression that others have of you, which follows you no matter what company you work for or what position you hold

What is a “business brand”? The qualities and characteristics that distinguish your business from other businesses The mental and emotional impression that other people have of your business

What establishes a brand? Presentation Interactions with others What you leave behind

Your personality Identify: Your personal or business “personality” - what you talk about Choose: Your username(s) Colors Logo, photo, avatar

Exercise What else can convey your personal/business personality?

Your products and services Identify: Business products and services you offer Research: Keywords commonly used in searches in your industry Choose: Keywords to target

Exercise What keywords describe your business?

What makes you unique? Identify: What makes you different from other people/businesses in your field Choose: Your tagline – keywords Your “hook” – question Your personal “signature”

Exercise Everybody should have an “elevator pitch”. You want to convert that to a tagline for use in social media. What is your tagline?

Create your profiles Mini profile – 160 characters Short profile – 1-2 paragraphs Detailed profile – your online resum é Education, employment history, accomplishments, organizations, awards Be sure to include your keywords!

Interacting with others Social media is social How you interact with others is important Giving Sharing Connecting Helping Being positive and respectful Business vs. personal interactions

Exercise Examples of positive and negative interactions

Types of interactions Connecting Informing Educating Asking Answering Promoting others Promoting yourself

Exercise How can you apply these types of interactions to your business?

The impressions you make Impressions are emotional memories Be positive Be memorable Be consistent Be loyal Turn negative interactions into positive interactions

5. Implement your plan Commit to engaging in particular activities at a specified frequency for a given period of time Put these into your daily schedule

6. Assess your results In 30-60 days: Google yourself again Google your competitors Get updates on your friends, followers, fans, connections, and visitors Assess your business visibility Assess your business growth, clients, and revenue

7. Tweak your plan Evaluate your results and make any changes or enhancements that will get you closer to your goals Continue doing those things that have proven most effective

What’s next? In the next seminar we’ll learn to use these tools to develop your digital footprint. LinkedIn and blogging Facebook and Twitter

About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com . @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media. She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

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