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![Stephanie Agresta EVP of Global Social Media, Porter Novelli 15 Years Digital Marketing Experience Fortune 500 Clients (Microsoft, PepsiCo, etc.) Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) TechSet Co-Founder CONTACT : [email_address] www.InternetGeekGirl.com Twitter: @stephagresta](https://image.slidesharecdn.com/personal-branding-2-090813142358-phpapp01/75/Personal-Branding-2-0-2-2048.jpg)
![Sarah Austin Video blogger, Founder of Pop17.com 25M Viewers, 20+K Twitter followers Over 20,000 followers on twitter Social Media Advisor to Intel & Real Time Matrix “ # 1 Female on Facebook” – Facebook Grader Top Ten Hottest Women of the Web - G4 TV “ Technology ‘It’ girl” – MTV CONTACT : [email_address] www.pop17.com Twitter: @pop17](https://image.slidesharecdn.com/personal-branding-2-090813142358-phpapp01/75/Personal-Branding-2-0-3-2048.jpg)
![Thank You!! Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address] www.pop17.com Twitter: @pop17](https://image.slidesharecdn.com/personal-branding-2-090813142358-phpapp01/75/Personal-Branding-2-0-23-2048.jpg)
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Personal Branding 2.0
The document discusses personal branding in the digital landscape, highlighting the opportunities presented by social networks and emerging technologies. It emphasizes the importance of digital behaviors such as content syndication and user-generated content for building a personal brand. The agenda includes strategies for leveraging these platforms to enhance credibility and generate business leads.
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Personal Branding 2.0
- 1. Personal Branding 2.0Stephanie Agresta Digital Strategist and Social Media PR Executive Sarah Austin Host, Real Time Matrix
- 2. Stephanie Agresta EVPof Global Social Media, Porter Novelli 15 Years Digital Marketing Experience Fortune 500 Clients (Microsoft, PepsiCo, etc.) Affiliate Marketing, E-Commerce Pioneer (iVillage, B&N.com) TechSet Co-Founder CONTACT : [email_address] www.InternetGeekGirl.com Twitter: @stephagresta
- 3. Sarah Austin Videoblogger, Founder of Pop17.com 25M Viewers, 20+K Twitter followers Over 20,000 followers on twitter Social Media Advisor to Intel & Real Time Matrix “ # 1 Female on Facebook” – Facebook Grader Top Ten Hottest Women of the Web - G4 TV “ Technology ‘It’ girl” – MTV CONTACT : [email_address] www.pop17.com Twitter: @pop17
- 4. Pop17 Sponsorships by:Stephanie Agresta Disclosures: Brand Association
- 5. Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.
- 6. Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.
- 7.
- 8. Social Networking LeadsWay 250M Active Users July 20, 2009 Facebook Blog 1000% growth 2008 Comscore 100M Viewers March 2009 Comscore
- 9. Not Just ForKids…
- 10. Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends How does it work? III. Building Brand YOU Where to start?
- 11. 5 Digital Behaviorsof Web Celebs Content Syndication (RSS) Online Video Mobile User-Generated Content Social Networking Profiles Brand YOU
- 12.
- 13. Mobile Beyond VoiceLocation-specific utility Lifecasting Rich content
- 14. TV is OnlineHulu Vimeo DVR, TiVO YouTube (hell0)
- 15.
- 16. “ Web syndicationfeeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages.” - Steve Ballmer, CEO Microsoft
- 17. Web syndication leadsto exponential distribution RSS feeds Widgets/Gadgets
- 18. Today’s Agenda I. Personal Brands in Digital Today What’s the opportunity? II. Core Elements & Trends Rise of Social Networks, Microblogging, Mobile III. How to benefit Getting Started.
- 19. “ DO INEED TO BE ON EVERYTHING?!”
- 20. Personal Branding StrategyYOUR BLOG or WEBSITE
- 21. Real Benefits JobsLeads Clients Traffic Affiliate Click Throughs SEO Reputation Credibility
- 22. Key Points Test,learn, apply Speed is critical Digital first on key initiatives
- 23. Thank You!! Stephanie Agresta [email_address] www.InternetGeekGirl.com Twitter: @stephagresta Sarah Austin [email_address] www.pop17.com Twitter: @pop17