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Personal Branding for Entrepreneurs by Karen King
The document discusses the importance of personal branding for entrepreneurs, emphasizing the need for a unique vision, consistent identity, and the addition of both rational and emotional value to one's brand. It provides strategies for standing out in the market, such as defining core values and creating a strong positioning statement. The message is to actively manage your brand and leverage content to enhance your entrepreneurial image.
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Personal Branding for Entrepreneurs by Karen King
- 1. PERSONAL BRANDING FOR ENTREPRENEURS @KarenKang #BrandingPays ! © 2012 Karen Kang All Rights Reserved 1
- 2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
- 3. What Do TheseBrands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
- 4. Be Bold Add Value Evidence ! © 2012 Karen Kang All Rights Reserved 4
- 5. Delivering Happiness Zappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
- 6. Vision Personal Story Consistent ID ! © 2012 Karen Kang All Rights Reserved 6
- 7. How Can YouStand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
- 8. Positioning Statement Goal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
- 9. Positioning Statement Example For Investors Who are concerned about compe44on and commodi4za4on in online retail I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers. Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs. ! © 2012 Karen Kang All Rights Reserved 9
- 10. For A Strong EntrepreneurBrand Bold, New Ways to Add Value Content, Evidence Unique Vision Personal Story Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
- 11. Bake the Cake, ThenIce It Cake = Rational value Icing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
- 12. What’s Your Cake andIcing? ! 12 © 2012 Karen Kang All Rights Reserved
- 13. Define Your Brand Strategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
- 14. Portable Branding Monitor your online brand Help influencers brand you Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
- 15. Ideas to BrandYourself Be an expert Leverage content Ecosystem validation Give back SMILE ! 15 © 2012 Karen Kang All Rights Reserved
- 16. Guide Your Brand,or Be Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
- 17. Be Your OwnBrand Manager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
- 18. Take Charge ofYour Entrepreneur Brand Go for it! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
- 19. Free Branding Tipsand Newsletter Leave me your business card Ask me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
- 20. Book sale and signing Go for it! tonight! ! 20 © 2012 Karen Kang All Rights Reserved