Personal Branding Tips and Tactics for Professionals
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The document outlines key elements of successful digital content, emphasizing authenticity, relevance, actionability, and usefulness. It suggests practical tips for enhancing personal branding, including the importance of professional profile photos and effective use of social media platforms like LinkedIn. Additionally, it highlights the credentials and experience of Mel Carson, founder of Delightful Communications, in the field of digital marketing and public relations.
Personal Branding Tips and Tactics for Professionals
- 3. “ “
- 8. 1 Be Discoverable 2 Be Sharable 3 Be Memorable
- 10. Source: Experian Marketing Services c
- 12. The DNA of successful and enduring digital content has FOUR main elements: AUTHENTIC RELEVANT ACTIONABLE USEFUL
- 13. Buy your domain name and build a website you own and control.
- 14. https://blog.photofeeler.com/perfect-photo Data from Photofeeler.com suggests a professional profile photo can make a better impression.
- 15. Add links and calls to action. Make it stand out from everyone else's!
- 16. Balance your social profiles between professional and personal. Show you have a personality and a life as well as your work smarts and wisdom!
- 17. Add relevant links to speaker and author bios to drive more discovery of your personal brand.
- 20. Business cards are not dead! Design them clean and uncluttered. Always have them on you and use them to tell a story as you hand them over that helps make the interaction memorable.
- 21. LinkedIn is no longer a job/resume board. Publish content and share/update like you would Facebook but keep it professional!
- 23. Keep to a communication cadence as closely as possible.
- 24. Increase in engagement with, and sharing of content from your social channels.
- 25. Increase in mentions of you in and beyond your industry niche press and digital publications.
- 26. Increase in placements and requests for you to speak or participate at conferences and events in and beyond the your niche.
- 27. Increase in positive sentiment towards you internally and externally.
- 28. Delightful’s Credentials • 15 years of global integrated marketing/digital PR experience • Speaker, blogger and published author • Former Microsoft Digital Marketing Evangelist. • Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006 • Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world • Ran event social media strategy and execution for Microsoft at 4 Cannes Lions and 3 Advertising Week NYC events • Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve Mel Carson is Delightful Communication’s Founder: