80% of our decision
               making is based on
               Emotion




              20% is based on Logic




Emotion influences our logic.

Simply put we base our emotions
on our underlying personality type
4 Main Personality Groups

                        Outgoing/Direct



                   Dominant        Influencer




                                                   People Oriented
                 Competitive and   Talkative and
Task Oriented




                   Directing        Interactive




                 Compliance         Stabiliser
                 Assessing and     Accepting and
                   Thinking         Supporting


                       Reserved/Indirect
                60% of the population are Stable
                100% of us need to feel like we belong
                to something, we need confidence that
                we are putting faith into something that
                has a long life.
Seller
                               Tells

            Controlling
                          D            I




                                                Accepting
                          C            S

                               Asks

 Buyer
                          Quick Decisions
                                                Relationships

                          D            I
         Tasks/Results




                          C            S

                          Systematic Analysis
How to pick them?


       Outgoing/Direct                 Reserved/Indirect

          •Faster pace                    •Slower Pace
          •More telling                   •More asking
        •Louder speech                   •Softer speech
        •More inflection                •More monotone


          Dominant                          Stabiliser

          •Closed Posture                   •Open posture
      •Unexpressive/cool face            •Relaxed/warm face
       •Feelings unexpressed             •Feelings expressed
     •Formal – not too talkative   •Casual – talks about themselves
      Priorities, goals, results        •Stability, no surprises

             WHAT                              HOW

                                          Compliance
           Influencer
                                           •Closed Posture
           •Open posture               •Unexpressive/cool face
       •Animated/warm face              •Feelings unexpressed
        •Feelings expressed          •Formal – will want to show
    •Casual – talks about others          knowledge of detail
         •What people think            •Will analyse everything


              WHO                              WHY
Adapting Your Communications


         Dominant
                                           Influencer
  •Be specific and to the point         •Support their dreams
        •Stick to business            •Relate to them, socialise
         •Come prepared            •Talk to them about their goals
     •Present facts logically      •Focus on people and actions
 •Plan the meeting/presentation       •Put everything in writing
 •Ask specific questions – what             •Provide ideas
•Show the probability of success       •Be fun and fast moving
  •Argue the facts not emotion           •Provide testimonials
 •Provide a win/win opportunity     •Offer incentives to take risks
  •Provide a clear ‘time to buy’    •Make it their decision to buy



                                           Stabilisers
        Compliance
       •Prepare in advance                  •Be personable
  •Have a lot of detail to hand     •Business is always second
   •Use a thoughtful approach                 •Be sincere
     •Draw up an action plan            •Draw out their goals
         •Take your time               •Listen to their answers
          •Don’t interupt          •Ask specific questions – how
•Prompt to see if they need more         •Be casual, informal
              detail                 •Provide assurances and
      •Do not force the sale                  guarantees
        •Don’t touch them           •Prompt approval as you go
    •Ask open questions - why                    along
                                      •Allow them time to think
Challenges for the Personalities

          Dominant                            Influencer

•Not letting the team take           •Wanting to like everyone they
responsibility                       deal with
•Micromanagement                     •Not being focussed
•All people should be Dominant       •Attention to task and completion
•Learning to trust                   •Wanting to do what they like or
•Why learn to improve if the         want
results are good?                    •Don’t complete projects
•Don’t learn from completing         •Talking too much instead of
tasks                                working
•Have to do everything – control     •Not wanting to work with details
the situation.                       •Being indecisive and doing
                                     what’s popular


         Compliance                           Stabilisers

•Making quicker decisions            •Need lots of data to make a
•Taking Responsibility               decision
•Being stuck on details              •Not admitting ownership
•Paralysis by analysis               •Applying pressure on team to
•Looking at the pessimistic side     perform
•Not focussing on being friendly     •Resistant to sacking team
with team                            members
•Not wanting to become a sales       •Uncomfortable to make
person                               decisions quickly
•Not wanting to take                 •Keeping the future in mind,
responsibility to be the leader      forward planning
•Getting lost in the planning, not   •Wanting to support instead of
making a start                       leading

Personality And Communication

  • 1.
    80% of ourdecision making is based on Emotion 20% is based on Logic Emotion influences our logic. Simply put we base our emotions on our underlying personality type
  • 2.
    4 Main PersonalityGroups Outgoing/Direct Dominant Influencer People Oriented Competitive and Talkative and Task Oriented Directing Interactive Compliance Stabiliser Assessing and Accepting and Thinking Supporting Reserved/Indirect 60% of the population are Stable 100% of us need to feel like we belong to something, we need confidence that we are putting faith into something that has a long life.
  • 3.
    Seller Tells Controlling D I Accepting C S Asks Buyer Quick Decisions Relationships D I Tasks/Results C S Systematic Analysis
  • 4.
    How to pickthem? Outgoing/Direct Reserved/Indirect •Faster pace •Slower Pace •More telling •More asking •Louder speech •Softer speech •More inflection •More monotone Dominant Stabiliser •Closed Posture •Open posture •Unexpressive/cool face •Relaxed/warm face •Feelings unexpressed •Feelings expressed •Formal – not too talkative •Casual – talks about themselves Priorities, goals, results •Stability, no surprises WHAT HOW Compliance Influencer •Closed Posture •Open posture •Unexpressive/cool face •Animated/warm face •Feelings unexpressed •Feelings expressed •Formal – will want to show •Casual – talks about others knowledge of detail •What people think •Will analyse everything WHO WHY
  • 5.
    Adapting Your Communications Dominant Influencer •Be specific and to the point •Support their dreams •Stick to business •Relate to them, socialise •Come prepared •Talk to them about their goals •Present facts logically •Focus on people and actions •Plan the meeting/presentation •Put everything in writing •Ask specific questions – what •Provide ideas •Show the probability of success •Be fun and fast moving •Argue the facts not emotion •Provide testimonials •Provide a win/win opportunity •Offer incentives to take risks •Provide a clear ‘time to buy’ •Make it their decision to buy Stabilisers Compliance •Prepare in advance •Be personable •Have a lot of detail to hand •Business is always second •Use a thoughtful approach •Be sincere •Draw up an action plan •Draw out their goals •Take your time •Listen to their answers •Don’t interupt •Ask specific questions – how •Prompt to see if they need more •Be casual, informal detail •Provide assurances and •Do not force the sale guarantees •Don’t touch them •Prompt approval as you go •Ask open questions - why along •Allow them time to think
  • 6.
    Challenges for thePersonalities Dominant Influencer •Not letting the team take •Wanting to like everyone they responsibility deal with •Micromanagement •Not being focussed •All people should be Dominant •Attention to task and completion •Learning to trust •Wanting to do what they like or •Why learn to improve if the want results are good? •Don’t complete projects •Don’t learn from completing •Talking too much instead of tasks working •Have to do everything – control •Not wanting to work with details the situation. •Being indecisive and doing what’s popular Compliance Stabilisers •Making quicker decisions •Need lots of data to make a •Taking Responsibility decision •Being stuck on details •Not admitting ownership •Paralysis by analysis •Applying pressure on team to •Looking at the pessimistic side perform •Not focussing on being friendly •Resistant to sacking team with team members •Not wanting to become a sales •Uncomfortable to make person decisions quickly •Not wanting to take •Keeping the future in mind, responsibility to be the leader forward planning •Getting lost in the planning, not •Wanting to support instead of making a start leading