Personas and its importance

Personas and its importance

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  PERSONAS A POWERFUL TOOLFOR DESIGNERS
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  Hello! I am SANKARSHANDURGAPRASAD I am here because I love to give presentations. You can find me at [email protected] 2
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  Defining Personas 1 3
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  What is aPersona? What do they do? ◈ Represntation of ideal or prototypical end users, based on behaviors and motivations of real people ◈ No stereotypical assumptions ◈ Helps in building user centric products ◈ Helps empathize 4
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  Three types ofpersonas exist: ◈ Non users ◈ User ◈ Anti Persona Types of Personas
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  Consider an AircraftManufacturing company trying to sell an aircraft. Give different types of Personas the company need to consider. Example in Airline Industry(We shall be using this example throughout this presentation) User Persona Pilots Passengers Non User Persona Businessmen
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  Three types ofpersonas exist: ◈ Specify what you don’t do or don’t sell ◈ Which customers are a good fit and which are a bad fit for your company ◈ “Bad fit” Persona ◈ Fewer failures in business to contend with if you’re only serving the people who match your time, talents and products. Hence it is a person that YOU have to define. How to define your Anti-Persona?
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  Our Personas 8 User Persona PilotsPassengers Non User Persona Businessmen Anti-Persona President
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  Importance of Personas 2 9
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  Personas help avoidthese pitfalls: ◈ Designers designing for oneself ◈ Prevent self referencing – Assume based on everyday work experience ◈ Avoid being stereotypical These can be accomplished by ◈ Brainstorming ◈ Storyboarding Personas during Design
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  Importance of Personas: Exploringthe power of using personas during product development- ◈ During design ◈ During development ◈ As a communication tool Creating Personas : An overview of creating personas from ethnographic research. Illustrative application of Personas: An example from three areas during product development. Limitations of Personas: Constraints and mitigation. 11