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Persuasive presentation power point
- 1. Defining Persuasive Presentation •Persuasive Presentations are messages –that influence an audience’s choices by changing their responses toward an idea, issue, concept, or product
- 2. Three types ofpersuasive presentation 1. Speech to inspire -to influence listeners’ feelings, motivations (to inspire to be more spiritual) http://www.cbn.com/tv/3370758513001#.UyzI0WQP5Ow.facebook https://www.youtube.com/watch?v=r5JmY7M_zXg 1. Speech to convince -to influence listeners’ beliefs or attitudes (to convince that gender equality is beneficial to both men and women) https://www.youtube.com/watch? v=a4f6oUMp9OU
- 3. Three types ofpersuasive presentation 3. Speech of action -to influence listeners, behaviors and actions (you may want listener to join a n organization or to volunteer) https://www.youtube.com/watch?v=-MwyErsB6Oo
- 4. Which of these3 types you speech fits in? •inspire •convince •action
- 5. Persuasive speech • Questionof fact – seeks to uncover the truth based on fact (Who leaked the name of a CIA operative?) • Question of value – raises issues about goodness, badness, right, and wrong (Should our society allow people to take their own lives when they suffer from chronic pain?)
- 6. Persuasive speech • Questionof policy Enters the realm of rules, regulations, laws (Should college students be prohibited from drinking alcohol on campus?)
- 7. Toulmin’s model ofargument construction Claim – An assertion that is open to question, or the proposition based on reasoning. Data - Evidence or proof you provide to support your claim. Warrant -The link between the data and your claim
- 8. Warrant • Good speecheshave multiple warrants supporting the same claim • Double check your outline
- 9. Think: • What isyour claim? • What are the possible data to prove it?
- 10. Definitions • Deductive reasoning –To base a claim on some premise that is generally affirmed by the audience – Weakness: the premise does not have to be true • Inductive reasoning – to draw an inference from a series of particular instances – Weakness: Involves an inferential leap when jumping from particulars to generalizations
- 11. Avoid the sixcommon fallacies 1. Name calling: unfairly labeling people 2. Glittering Generality: (accept an idea without examining the evidence because it looks so good. Example: Bringing democracy to the Arab world.) 3. Bandwagon technique: (the argument: “do because everybody is doing it”)
- 12. Six common fallacies 4.Circular reasoning Uses unproven positions to prove each other (He is unhappy because he drinks. He drinks because he is unhappy.) 5. Either/Or everything is binary (two opposite points), nothing is neutral or has multiple positions. (Example: You are either with me or against me.)
- 13. Six common fallacies 6.Post Hoc ( ergo propter hoc) Fallacy From Latin: after this; therefore, because of this (Because I walked under a ladder I am unlucky: I almost immediately was splashed by a passing car. Because I saw a black cat when I walked to the exam, I failed.)
- 14. Proposition Statement • Apersuasive speech uses a proposition rather than a thesis statement • Proposition “Proposes” a change in attitude, action or beliefs and must include the word, “should.”
- 15. Three parts ofproposition statement 1. The agent of action: who supposed to act 2. The word should: action word, what action your audience should take 3. The desired outcome: what your audience will do after your speech
- 16. More on Proposition •Although we can express “should” on different ways, for educational purposes, please stick to this requirement and use the word “should.” • To qualify as a proposition, a statement must be capable of being either true or false
- 17. Persuasive Organizational Patterns •Problem-solution pattern • Problem-cause-solution Establish a problem Explain the cause for the problem Offer a solution
- 18. Persuasive Organizational Patterns •Logical reasons pattern present the best-supported reasons for agreeing with organize the second strongest reason for the first, the strongest reason last, and any other reasons in the middle
- 19. Persuasive Organizational Patterns Criteria-SatisfactionPattern • Seek the audience agreement with some criteria • Show how your proposal will fill those criteria
- 20. Monroe Motivated Sequence •Capture the attention of the audience • Establish the need for your proposal • Present the solution to the problem • Visualize the solution for the audience • State the behavior you expect: You want your audience’s action or approval