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Persuasive Storytelling
- 1. Persuasive Storytelling How todo it and what the heck that even means.
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- 5. BIG IDEA → SPARKLINE→ PRIMARY→ AUDIENCE
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- 7. BIG IDEA → SPARKLINE→ PRIMARY→ AUDIENCE
- 8. 3 KEYS TOFANTASTIC BIG IDEAS 1. Somewhere between thought and emotion. 2. Should describe the delta between where your audience is now and where you want them to be. 3. Should be one succinct phrase or sentence.
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- 10. BIG IDEA → SPARKLINE→ PRIMARY→ AUDIENCE
- 11. “What do theycare about most?” “Where are they now?” “Where do we want them to be?”
- 12. “People will nevercare how much you know until they know how much you care.” - Jan Roberts circa: Daniel’s entire childhood
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- 27. BIAS TOWARDS ACTION Let’s create somesparklines together.
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- 30. 3 KEYS TOGREAT RETROSPECTIVES 1. Do them every time by scheduling ahead and keeping it short. 2. Have a predefined list of questions. 3. Create a “To Do:” list that you can turn into a “To Done” list.
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