Persuasive Techniques: How do YOU convince them you are right?
Persuasive Vocabulary Main Proposition  Connotation Supposition  Denotation Introduction hook  Logical Appeal  Counterargument  Emotional Appeal  Call for Action  Facts Opinions
Main Proposition What are you trying to say or prove? In a persuasive essay, your  main proposition  is your “thesis statement.”  Remember:  A  topic sentence  expresses the main idea or purpose of a paragraph. A  thesis statement  expresses the main idea of a longer piece of writing. A thesis statement appears in the introduction. It provides information about the structure, tone, and purpose of the text.
Supposition The  supposition(s)  are your main points or topic sentences. Your supposition backs up your main proposition. It is your reasoning or examples.
Introduction Hook… In your first few sentences, you want to hook the reader into your persuasive paper. Make them want to read your argument about an issue. You want them to be interested in what you are trying to say. “HOOK” the reader in with a clever/catchy point or idea.
Counterargument It is essential that you address the other side of the issue. You need to state what people might say against you and your argument.   Example: “ I know school administration might say that a implemented dress code is necessary for learning, but I can not learn if I am not comfortable in what I am wearing.”
Call for Action The  Call for Action  is the preferred outcome you are hoping to achieve. In other words, what do you want the reader to think or do.  MAKE A STATEMENT . In your  Call for Action , you may also tell your reader what they can do to support your idea or cause. Is there a petition they can sign? Rally they  can attend? Person they can write a letter  to?
Connotation & Denotation Good writers choose their words carefully. They think about words’ literal meanings and are also sensitive to the implied meanings and associations of words.   A word’s  denotation  is its literal or dictionary meaning. Its  connotation  refers to the attitude or emotions that are associated with the word
Art of Argument: The Emotional Impact of Words Notice the boldfaced words in the following sentence: While some believed that the government had a responsibility to  investigate  the crime, others were angered that strangers were trying to  pry  into their lives. In this sentence, the words  investigate  and  pry  are synonyms with different associations.  Pry   is a more negative word that implies a secret investigation.
It is your  CHOICE Choice of words often reveals a writer’s attitude toward a subject. For example, a politician who is firm in his opinion might be praised as  adamant  by a supporter and criticized as  inflexible  by an opponent.
Fact vs. Opinion Fact  – statements that can be  proven Opinion  – statements that can be  supported In your essay, try to incorporate both facts and opinions.
Lets practice: Fact or Opinion? -  The book  American Political and Social History   by Harold U. Haulker has 984 pages. Steak tastes better than lamp chops. Baseball is as interesting as football. There are 37 students in the classroom It is very hot today Time  Magazine has a section called “Art.”
Logical & Emotional Appeal Logic  appeals to reason: Statistics Examples  Facts Emotions  appeal to feelings: Emotional language  Humor Mention of basic values
Recognizing Persuasion Example My opponent’s goals can only be funded by stealing money from hardworking taxpayers. Loaded Language Writers or speakers who want to sway your opinion may try to appeal to your emotions by using loaded language. This means using words to which you are likely to have a strong positive or negative reaction. Example Vote for Amber! All the cool 8 th  graders will! Bandwagon Appeal This technique is often used in advertising. It encourages you to think as others are thinking. It appeals to people’s desires to belong to a group.  Example Sign up for our club, or get stuck with another boring afternoon. Either/Or This technique tries to convince you that there are only two possible solutions to a problem or ways of looking at something, when in fact there may be many. Example All students at Northridge Academy High School love English.  Inaccurate or over-generalized A generalization is a broad statement about a number of people or things. While it is possible to accept generalizations, many are too broad to be true.
Persuasive Essay Structure The ending restates your position/argument and asks readers to do something. Ending The middle presents the important reasons and evidence that support your position/argument. Middle The beginning introduces and states your position/argument. Beginning

Persuauive Powerpoint

  • 1.
    Persuasive Techniques: Howdo YOU convince them you are right?
  • 2.
    Persuasive Vocabulary MainProposition Connotation Supposition Denotation Introduction hook Logical Appeal Counterargument Emotional Appeal Call for Action Facts Opinions
  • 3.
    Main Proposition Whatare you trying to say or prove? In a persuasive essay, your main proposition is your “thesis statement.” Remember: A topic sentence expresses the main idea or purpose of a paragraph. A thesis statement expresses the main idea of a longer piece of writing. A thesis statement appears in the introduction. It provides information about the structure, tone, and purpose of the text.
  • 4.
    Supposition The supposition(s) are your main points or topic sentences. Your supposition backs up your main proposition. It is your reasoning or examples.
  • 5.
    Introduction Hook… Inyour first few sentences, you want to hook the reader into your persuasive paper. Make them want to read your argument about an issue. You want them to be interested in what you are trying to say. “HOOK” the reader in with a clever/catchy point or idea.
  • 6.
    Counterargument It isessential that you address the other side of the issue. You need to state what people might say against you and your argument. Example: “ I know school administration might say that a implemented dress code is necessary for learning, but I can not learn if I am not comfortable in what I am wearing.”
  • 7.
    Call for ActionThe Call for Action is the preferred outcome you are hoping to achieve. In other words, what do you want the reader to think or do. MAKE A STATEMENT . In your Call for Action , you may also tell your reader what they can do to support your idea or cause. Is there a petition they can sign? Rally they can attend? Person they can write a letter to?
  • 8.
    Connotation & DenotationGood writers choose their words carefully. They think about words’ literal meanings and are also sensitive to the implied meanings and associations of words. A word’s denotation is its literal or dictionary meaning. Its connotation refers to the attitude or emotions that are associated with the word
  • 9.
    Art of Argument:The Emotional Impact of Words Notice the boldfaced words in the following sentence: While some believed that the government had a responsibility to investigate the crime, others were angered that strangers were trying to pry into their lives. In this sentence, the words investigate and pry are synonyms with different associations. Pry is a more negative word that implies a secret investigation.
  • 10.
    It is your CHOICE Choice of words often reveals a writer’s attitude toward a subject. For example, a politician who is firm in his opinion might be praised as adamant by a supporter and criticized as inflexible by an opponent.
  • 11.
    Fact vs. OpinionFact – statements that can be proven Opinion – statements that can be supported In your essay, try to incorporate both facts and opinions.
  • 12.
    Lets practice: Factor Opinion? - The book American Political and Social History by Harold U. Haulker has 984 pages. Steak tastes better than lamp chops. Baseball is as interesting as football. There are 37 students in the classroom It is very hot today Time Magazine has a section called “Art.”
  • 13.
    Logical & EmotionalAppeal Logic appeals to reason: Statistics Examples Facts Emotions appeal to feelings: Emotional language Humor Mention of basic values
  • 14.
    Recognizing Persuasion ExampleMy opponent’s goals can only be funded by stealing money from hardworking taxpayers. Loaded Language Writers or speakers who want to sway your opinion may try to appeal to your emotions by using loaded language. This means using words to which you are likely to have a strong positive or negative reaction. Example Vote for Amber! All the cool 8 th graders will! Bandwagon Appeal This technique is often used in advertising. It encourages you to think as others are thinking. It appeals to people’s desires to belong to a group. Example Sign up for our club, or get stuck with another boring afternoon. Either/Or This technique tries to convince you that there are only two possible solutions to a problem or ways of looking at something, when in fact there may be many. Example All students at Northridge Academy High School love English. Inaccurate or over-generalized A generalization is a broad statement about a number of people or things. While it is possible to accept generalizations, many are too broad to be true.
  • 15.
    Persuasive Essay StructureThe ending restates your position/argument and asks readers to do something. Ending The middle presents the important reasons and evidence that support your position/argument. Middle The beginning introduces and states your position/argument. Beginning