Phil Mogilev. Linkedin Social Media and Recruitment in Russia
0 likes1,152 views
This document discusses how social media, particularly LinkedIn, can be used for recruitment. It outlines how to manage personal and company profiles on LinkedIn to attract talent. Key recommendations include using LinkedIn to build professional networks, broadcast open jobs, source both active and passive candidates, and measure the impact of LinkedIn efforts on hiring. The presentation provides an overview of LinkedIn's reach and functionality for both individuals and companies looking to improve their recruiting processes.
More Related Content
![Build Your LinkedIn Recruiting Strategy for State & Local Government [Webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/linkedinrecruitingpresentationfinalsocial-160127222928-thumbnail.jpg?width=560&fit=bounds)
Similar to Phil Mogilev. Linkedin Social Media and Recruitment in Russia (20)
![Linked in corporate presentation [2aug'12]](https://cdn.slidesharecdn.com/ss_thumbnails/linkedincorporatepresentation2aug3912-130708091007-phpapp02-thumbnail.jpg?width=560&fit=bounds)
Phil Mogilev. Linkedin Social Media and Recruitment in Russia
- 1. Social Media and Recruitment
- 2. Phil Mogilev Enterprise Account Executive LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved.
- 3. ©2012 LinkedIn Corporation. All Rights Reserved. Profile Overview How to Manage your Profile How to Improve your LinkedIn Presence How your company can improve its Presence Key Take Away Points How can you attract Talent with LinkedIn? Q&A Agenda
- 4. LinkedIn: A global pool of talent 4 Europe, Middle East and Africa: 50M+ North America: 80M+ Asia Pacific: 37M+Latin America and Caribbean: 20M+ 225M+ Members worldwide 140 M+ Monthly unique visitors +3 new Members per second Monthly uniques source:Comscore ©2013 LinkedIn Corporation. All Rights Reserved. 4
- 5. Critical mass of data Relevant and valuable products and services Technology platform Member growth and engagement
- 7. Why members come to LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 7 Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found
- 8. 8 It All Begins with your Profile…
- 9. Managing your LinkedIn Profile: Get endorsed and recommended by candidates you have placed They will be able to speak first hand of how you supported their job search You only need a few to establish credibility It is best to get a variety and make sure they address different points
- 10. Groups Help you identify the experts and become an expert
- 11. How can your company use LinkedIn to become more productive and successful?
- 12. Managing your company’s LinkedIn Profile
- 14. Using Status Updates Broadcast your jobs
- 15. Take advantage of our mobile platforms Information and business contacts at your finger tips on the go
- 16. As a professional Manage your personal brand Build your network thoughtfully Be active in the network Allow yourself to be found Add value to your clients Take Away Points As a company Manage your company’s profile Leverage your recruiters Listen to the network and get insights Get mobile
- 17. http://blog.linkedin.com & http://talent.linkedin.com/blog Recruiting Solutions Resources
- 18. Changing the way companies work. Market. Sell. Recruit.
- 19. Passive and active candidates require different approaches Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 1. Talent Pool ©2013 LinkedIn Corporation. All Rights Reserved. 19
- 20. Source automatically Reach the right candidates for all of your roles 1. Talent Pool: The best passive and active candidates 2. Targeting:Right opportunity, right candidate, right context 3. Results: More great hires, less effort ©2013 LinkedIn Corporation. All Rights Reserved. 20
- 21. Financial Analyst Bank of America Sr. HR Director Gap Inc.Amazon Sr. LinkedIn HR Director LinkedIn Finance Manager Technology Director Bryan Finance Analyst Erica Steve Director of HRTechnology Director LinkedIn Technology Director JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Target every candidate with relevant jobs automatically Moreapplications come from LinkedIn recommended jobs than searches 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 21
- 22. Members see personalized jobs every time they log in Erica Robertson Your ideal passive candidate Technology Director LinkedIn Technology Director Technology Director Juniper Networks LiveOps Technology Director Senior 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 22
- 23. Engage them with personalized opportunities Erica Robertson Your ideal passive candidate Technology Director Erica Robertson Information Technology Picture yourself with a career in Information Technology at at LinkedIn LinkedIn 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 23 Note: number of professionals visiting reflects unique members visiting your employees profiles
- 24. Join the team that is transforming the future. We are passionate about what we do. Companies Home | LinkedIn Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast- paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► LinkedIn 287310 followers LinkedIn LinkedIn Technology Director Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Technology Director Technology Director Technology Director Director of Information Technology Director of Information Technology Senior Technology Director Senior Technology Director Careers Show relevant opportunities with rich employment branding Erica Robertson Your ideal passive candidate Technology Director 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 24
- 25. Influence candidates at every touch point Erica Robertson Your ideal passive candidate Technology Director Hired Networking with employees Researching your company Following your company Viewing relevant jobs 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 25
- 26. November Erica Robertson Joined New Hire LinkedIn LinkedIn We can measure LinkedIn’s influence on hiring Erica Robertson ACME systems 3. Results Jobs you maybe interested in July Viewed a job on LinkedIn LinkedIn Influenced LinkedIn Technology Director Technology Director Technology Director ©2013 LinkedIn Corporation. All Rights Reserved. 26
- 27. Clients with the LinkedIn Solution influence nearly twice as many hires “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes 3. Results 11% 17% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs Average % of LinkedIn members hired impacted by LinkedIn products ©2013 LinkedIn Corporation. All Rights Reserved. 27
- 28. LinkedIn Recruiter Identify and reach the very best candidates Source automatically LinkedIn Solution Source strategically LinkedIn Recruiter Expand your reach and access the entire LinkedIn network Contact candidates directly with InMail Manage your pipeline with your team ©2013 LinkedIn Corporation. All Rights Reserved. 28
- 31. LinkedIn connects talent with opportunity at massive scale + Fundamentally transforming the way the world works
- 32. Am I happy with my online professional identity? Can LinkedIn help make my company better at what we do? How does my company’s LinkedIn profile compare to my competitors?
- 33. Questions?