Phillip Kandal Orange Mobility Forum Mai 2012
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Skobbler built a successful business around open map data from OpenStreetMap. They created a unique navigation app that became one of the top selling paid iPhone apps in Germany. While open data comes with quality issues and strong competition, Skobbler found success by creating a unique product, being flexible in monetization, respecting the open data community, building their brand, and educating governments about the benefits of open data. The key is combining open data with a unique product to create value for users and a viable business model.
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Phillip Kandal Orange Mobility Forum Mai 2012
- 1. How to build a successful business on open data Philipp Kandal / @apphil 31st May 2012 / Orange Mobility Forum Tunis
- 2. skobbler is all about crowd-sourced maps on mobile 2 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
- 3. skobbler has been a resounding success with over 2 Mio. customers on OpenStreetMap data! The skobbler Market Performance. One of the the 10 most successful paid iPhone apps in Germany in 2009,2010,2011 Top selling paid iPhone constantly 2 years+ top selling iPhone Top grossing iPhone app in in the Top 10 navigation app in Germany since Germany constantly in the Top 5 3 its market launch
- 4. Building our company around Open Data was a fun but tough ride 4
- 5. Open Data is not about relaxing – markets with OpenData are usually highly competitive
- 6. Our goal 2008: Democratize navigation and make it affordable for everybody
- 7. Where did we start? $500m+ $4.3bn $8.1bn 7
- 8. OSM is the Wikipedia of Maps and will make other maps obsolete 8 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
- 9. OSM shows impressive growth 9
- 10. Problem: How to make money around OpenData? Twitter: @apphil
- 11. Combine OpenData with a Product Product Open Data Infrastructure 11
- 12. Success: 2,5 Mio. Users & profitable company 12
- 13. Problems we faced Twitter: @apphil
- 14. 2009 & 2010: The attack of the established players Twitter: @apphil
- 15. Underestimating Usability & Design Twitter: @apphil
- 16. OpenData can have more quality issues than commercial data 16
- 17. Competition can be very strong 17
- 18. What we did right in order to succeed Twitter: @apphil
- 19. Create a unique product around the data
- 20. Be flexible in regards to monetization - Freemium - Advertisment supported - Support ware - Consulting 20
- 21. Respect the community 21
- 22. Build a brand & communicate 22
- 23. Summary Twitter: @apphil
- 24. OpenData can be a viable way to earn money 24
- 25. Open Data is all about Freedom 25
- 26. Build a successful business on OpenData and educate your governments to open the data you already paid for Simple formula: Open Data & Unique product = Success 26
- 27. THANK YOU for your kind attention! Get in touch: Philipp Kandal, [email protected] Mobile: +49 172 4597015 Follow me on .com/apphil