Photography powerpoint

I love baseball…
(bit.ly/o1oVNR)

…and Bishop, Calif.
(bit.ly/MtVjLj)

What is it?
Using photos to tell a story.

What is it?
 Honesty
 Empathy
 Objectivity
 Relevance
 Timeliness
 Narrative

What is it?
 Honesty
 Empathy
 Objectivity
 Relevance
 Timeliness
 Narrative
…Moments

Decisive moment
“Photographers deal in things which
are continually vanishing and when
they have vanished there is no
contrivance on earth which can make
them come back again.”
■
Henri Cartier-Bresson
(bit.ly/Q04hjm)

Fleeting
Look at light and admire its beauty.
Close your eyes, and then look again:
what you saw is no longer there;
and what you will see later is not yet.
■ Leonardo da Vinci

What makes a good picture?
Technical
quality

Aesthetic
value

Storytelling
ability

Technical
quality
Aesthetic
value
Storytelling
ability

Snap Shots
"You've got to push yourself harder. You've got to start looking
for pictures nobody else could take. You've got to take the
tools you have and probe deeper.”
■ Bill Allard, National Geographic
(bit.ly/gIlJ45)

Aperture
The adjustable opening in a camera lens used to control the
amount of light reaching the “film.” The size of this hole is
called the f-stop. The smaller the f-stop, the shallower the
depth of field.

Shutter Speed
The length of time during which the camera shutter remains
open. Speeds are expressed in seconds or fractions of a
second (e.g. 2, 1, 1/2, 1/4, 1/8, 1/15, 1/30, 1/60, 1/125,
1/250, 1/500, 1/1000, 1/2000, 1/4000, 1/8000). Each speed
increment halves the amount of light. Along with aperture, it
determines the amount of light that reaches the film or
sensor.

Shutter Speed
A fast shutter speed freezes the action.
This image was captured at 1/5000, F4.

Shutter Speed
A slow shutter speed blurs the action creating a sense of
movement. This image was captured at 1/13, F6.3.

Film Speed (ISO)
Film speed is the measure of a photographic film’s sensitivity
to light. It is designated by a system developed by the
International Organization for Standardization which uses the
initials “ISO” before the film-speed number (e.g. ISO 400).
High ISO, fast film (e.g. ISO 1600) is more grainy and sensitive
to light than slow, low ISO film (e.g. ISO 200).

Film Speed (ISO)
Both of these images were shot at 1600 ISO
in dimly lit conditions.

White Balance
White balance refers to the color temperature of the light
source and the relative warmth or coolness of white light.
Color temperature is measured in degrees Kelvin. A tungsten
lamp (3000 K) is cooler/bluer than direct sunlight (5500 K).

Be patient
“You have to milk the cow a lot and get lots of milk to make a
little piece of cheese.”
■ Henri Cartier-Bresson

Shooting a good headshot
 Look for open shade or window light.
 Avoid shadows on the face/direct sun light.
 If lit from behind, use a dark background.
 Separate the subject from the background.
 Use a long lens, shallow depth of field.
 If you don’t know the intended usage,
don’t crop too tight.

Prepping files
for publication

File size, cropping
For print:
10” @ 300 DPI
For web:
pixels, not inches;
72 DPI

File size, cropping
You can’t make a small photo, big.
=

Captions
 IPTC Data (Photoshop => File => File info)
 Who, what, where, when. AP style.
 If there’s a group of people, use:
“left to right…” “from left…” “John Smith, left…”
Choose one and be consistent.

Color
You can make
minimal toning
adjustments with
levels or curves.
I use levels.
RGB = web
CMYK = print
(Photoshop => Image => Adjustments => Levels)

Legal stuff
 Anyone in a public place can take pictures of
anything they want.
 If you are on public property, you can take
pictures of private property.
 People can be photographed if they are in public.
 Equipment cannot be confiscated without a
court order.
 No one can make you delete images.
 More: bit.ly/o3OdI3

Ethics
 Don’t lie
 Empathy
 More: bit.ly/fnb8ps

Resources
 Big Picture (boston.com/bigpicture)
 LENS Blog (lens.blogs.nytimes.com)
 Photojournalism Links (bit.ly/O2oeDF)
 A Photo A Day (aphotoaday.org)
 Ken Rockwell Recommends (bit.ly/O4ilUV)
 SportsShooter (sportsshooter.com)
 Photoshelter Blog (blog.photoshelter.com)
 NPPA (nppa.org)

David Calvert, Visual Storyteller
david@calvertphotography.com
(775) 848-3510
 calvertphotography.com
 blog.calvertphotography.com
 twitter.com/calvertphoto
 facebook.com/calvertphotography

Photography powerpoint

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Photography powerpoint