Photojournalism tells visual stories through photographs captured in moments of events as they unfold. It aims to convey what is happening in a single shot without directing the scene. While photography skills are important, photojournalism's goal is documenting reality accurately to inform the public and sometimes spur action. Ethical standards require not manipulating images from what was captured. As visual storytellers, photojournalists research topics and build rapport to photograph events authentically from an observer's perspective.