Herbert Van de Sompel discusses issues related to Link Rot and content drift in scholarly articles during his presentation at PIDapalooza in Reykjavik, Iceland, on November 10, 2016. He proposes a solution called 'signposting' to enhance digital object identification and access across various types of web resources. The document highlights a large-scale study analyzing URI references and patterns in scholarly communication, along with suggestions for improving persistent linking practices.