Sustainability Means
• Creating an economic system that provides
  for quality of life while renewing the
  environment and its resources.

• Taking the long term view of how our actions
  affect future generations and making sure we
  don’t deplete resources or cause pollution at
  rates faster than the earth is able to renew
  them.
Sustainability Means...
• Renewing resources at a rate equal to or
  greater than the rate at which they are
  consumed.

• Living within the resources of the planet
  without damaging the environment now or in
  the future.
It applies to business activity
                  because...
• Sustainability is the capacity to endure and
  encompasses the concept of stewardship for the
  responsible management of resources

• We chose a company that demonstrates sustainable
  practices
• Our company strives to be more sustainable in their
  everyday operations.
Pinnacle Underlay
• Manufacture rubber carpet underlay for
  residential and commercial use.

• Product is made from a large environmental
  problem we have in our landfills...tyres.

• Factory in Te Rapa which produces and
  distributes product.
Pinnacle’s underlay product is...
• Environmentally friendly and very
  durable, and provides....
  – Comfort
  – Heat insulation
  – Sound insulation
  – Appearance
  – Dust insulation
Innovation of Use

•   Waterproof
•   Under floor Insulation
•   Car mats
•   Playground matting
•   Weed matting
What is the product made from?
• Used truck tyres and milk bottles

• Underlay is made from used tyres

• Material backing is made from recycled milk
  bottles
Where do they get the products
              from?
• Raw material used to produce underlay is
  sourced from Wellington based company,
  Rubber Solutions.

• Supply Raw Material in the form of Rubber
  crumb
Pinnacle made this product because...
• There was a market for rubber underlay in
  Europe

• Saw the potential for a similar market in New
  Zealand
Process of Product
• Process has been refined over time and now
  the product is consistent.
• Spent two years developing
• Product is now manufactured by
  – Two different grades of rubber crumb
  – Air
  – Latex Based Glue
  – Material backing (Weed mat)
Start of process
Mixing of the raw materials
Step 2 Of Process
Mix extruded onto Conveyer Belt
Step 3 of Process
Product is pulled through the oven
Step 4 of Process
Cooling and Adhesion Process
Step 5 of Process
Packaged ready for dispatch to customers
Pinnacle and Sustainability
• Pinnacle demonstrates sustainability by
  – Making use of a recycled product in its raw form
  – Dispose of wastewater correctly by sending it to
    Auckland based company to dispose of it
  – Creating a less toxic, stable and longer lasting
    product
  – Reducing an environmental problem by using a
    resource and producing another product
Future Plans
• Pinnacles future plans are to
  – Expand their business
  – Export
  – Purchase a piece of technology that would not
    create any waste, and wastewater would be
    disposed of at their premise?
Sustainable Business award
• Won Waikato regional award
• Won a National award
• Awards for NZ National Sustainable business
  network 2010 awards ceremony
• Award category for emerging Small and
  Medium Business
Product in the market place
• Visited a reputable carpet retailer
• Not being actively marketed as environmental
  product
• New in market place – no adverse feedback
• Consumer’s choice to reduce noise
• Expensive compared to synthetic alternatives

Ange and Rae Presentation 2012

  • 1.
    Sustainability Means • Creatingan economic system that provides for quality of life while renewing the environment and its resources. • Taking the long term view of how our actions affect future generations and making sure we don’t deplete resources or cause pollution at rates faster than the earth is able to renew them.
  • 2.
    Sustainability Means... • Renewingresources at a rate equal to or greater than the rate at which they are consumed. • Living within the resources of the planet without damaging the environment now or in the future.
  • 3.
    It applies tobusiness activity because... • Sustainability is the capacity to endure and encompasses the concept of stewardship for the responsible management of resources • We chose a company that demonstrates sustainable practices • Our company strives to be more sustainable in their everyday operations.
  • 4.
    Pinnacle Underlay • Manufacturerubber carpet underlay for residential and commercial use. • Product is made from a large environmental problem we have in our landfills...tyres. • Factory in Te Rapa which produces and distributes product.
  • 5.
    Pinnacle’s underlay productis... • Environmentally friendly and very durable, and provides.... – Comfort – Heat insulation – Sound insulation – Appearance – Dust insulation
  • 6.
    Innovation of Use • Waterproof • Under floor Insulation • Car mats • Playground matting • Weed matting
  • 7.
    What is theproduct made from? • Used truck tyres and milk bottles • Underlay is made from used tyres • Material backing is made from recycled milk bottles
  • 8.
    Where do theyget the products from? • Raw material used to produce underlay is sourced from Wellington based company, Rubber Solutions. • Supply Raw Material in the form of Rubber crumb
  • 9.
    Pinnacle made thisproduct because... • There was a market for rubber underlay in Europe • Saw the potential for a similar market in New Zealand
  • 10.
    Process of Product •Process has been refined over time and now the product is consistent. • Spent two years developing • Product is now manufactured by – Two different grades of rubber crumb – Air – Latex Based Glue – Material backing (Weed mat)
  • 11.
    Start of process Mixingof the raw materials
  • 12.
    Step 2 OfProcess Mix extruded onto Conveyer Belt
  • 13.
    Step 3 ofProcess Product is pulled through the oven
  • 14.
    Step 4 ofProcess Cooling and Adhesion Process
  • 15.
    Step 5 ofProcess Packaged ready for dispatch to customers
  • 16.
    Pinnacle and Sustainability •Pinnacle demonstrates sustainability by – Making use of a recycled product in its raw form – Dispose of wastewater correctly by sending it to Auckland based company to dispose of it – Creating a less toxic, stable and longer lasting product – Reducing an environmental problem by using a resource and producing another product
  • 17.
    Future Plans • Pinnaclesfuture plans are to – Expand their business – Export – Purchase a piece of technology that would not create any waste, and wastewater would be disposed of at their premise?
  • 18.
    Sustainable Business award •Won Waikato regional award • Won a National award • Awards for NZ National Sustainable business network 2010 awards ceremony • Award category for emerging Small and Medium Business
  • 19.
    Product in themarket place • Visited a reputable carpet retailer • Not being actively marketed as environmental product • New in market place – no adverse feedback • Consumer’s choice to reduce noise • Expensive compared to synthetic alternatives