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Pinterest For Beginners May 2015
In April 2015, Pinterest emerged as the second fastest growing source of web traffic, with users spending more extensively compared to other social media platforms. It is essential for businesses to utilize a Pinterest business account for analytics and brand promotion, emphasizing the creation of engaging boards and the use of keywords. Tips include avoiding excessive promotion, leveraging video content, and using various channels to gain followers and enhance visibility.
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Pinterest For Beginners May 2015
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- 2. Statistics (April 2015) Second fastestgrowing source of web traffic referrals Greatest increase in active users this year (along with Tumblr)
- 3. Why Pinterest? Research showsPinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.
- 4. What are youlooking to achieve? • What are your objectives in using Pinterest? • Gather ideas/ test what is popular • Brand promotion NB colour boards • Push out your content, including videos
- 5. Your Pinterest Account •Personal and/ or business? • Business gives you analytics • Pinterest won’t like you promoting your business from a personal account. • business.pinterest.com
- 6. • Benefits: Allowedto promote your business • Analytics • Authorise individuals to post Business Pinterest
- 7. Settings • Check yoursettings: • Email settings • Verify your website in order to get analytics (if you have a business account) • Decide whether to link facebook and/ or Twitter – NB Pinterest will post every time you pin something unless you change setting • Complete the “About” section.
- 9. Create Boards • Thinkabout what your clients are interested in. • Create boards for your own work and “interest” boards that will attract people who might become clients. • Create boards that use the key words for which you want to be found on Google
- 13. Things to Pin: •Blogs/ pages from your website • Re-pin images from your followers • Create group boards & invite people to Pin • Pin “behind the scenes” photos / videos
- 14. Uploading images • Pindirect from a website or upload from Pinterest • Include a call to action • Use free tool – PicMonkey to add text or effects to an image • If uploading an image onto Pinterest, make sure you “edit” and add a web link
- 15. Pin It Button •Add a Pin It button to your browser so you can pin direct from the web • http://about.pinterest.com/goodies/ • Add a Pin It button or widget to your website so that people can pin from your website
- 16. 1. Click thePinIt button in your browser
- 17. 2. Pick theimage from the website that you want to Pin and click the button. Your image is pinned in two easy steps
- 18. Top Tips • Don’tbe overly promotional • Search for similar businesses and have a look at what they are doing • If you have an item for sale, create a rich pin • Use Key words in the description
- 19. Find Followers • Findpeople from Facebook/ Twitter • Run a search • Follow people who re-pin your posts • Promote it on other channels eg write a blog, add a link to Facebook, email footers etc • Competitions
- 20. Other Tips Don’t forgetyou can Pin videos Run competitions – NB Guidelines: http://business.pinterest.com/brand- guidelines/
- 21. Analytics • To seewhat people are pinning from your website go to http://pinterest.com/source/domain.com/ • Also: verify your website to get analytics from your business Pinterest account
- 22. Contact Us • http://www.brightyellowmarketing.com/ •@brightyellw • facebook.com/brightyellowmarketing • [email protected] • 01953 600534