Pinterest Marketing Guide

Pinterest Marketing Guide

• 1.
  PINTEREST6 WAYS TOKEEP YOUR BRAND PINTERESTING NOVEMBER, 2016 PINTEREST GUIDE
• 2.
  Is your primaryconsumer young females? If so it’s time to step up your Pinterest game and get connected to the 18-34 year-old women who account for 67% of all Pinterest users. With an 85% female audience there’s some major shopping happening. In fact, 75% of Pinterest users purchase items on the platform making Pinterest an eCommerce dream come true! Quick Tip: Make sure your brand’s website is mobile friendly because Pinterest engages 29% of the entire digital population, of which 80% of that traffic comes from mobile. Are you ready to become a Pinterest power brand? We’ve got all the answers you need! WHY USE PINTEREST
• 3.
  THE THREE KEYS TOSUCCESS Brands can showcase products, services, blog posts, infographics, instructions, recipes, and more through Pins and paid ‘Sponsored Pins.’ There are 3 simple steps to Pinterest success. UPLOAD COMPELLING VISUAL PINS Determine your brand’s visual style. Fun? Serious? Classy? What colors? What fonts? Then design visually compelling pins that are on brand and inspire clicks. FOLLOW OTHER ACCOUNTS Gain followers by following other Pinners’ boards, as well as commenting, liking, and repinning their pins. PIN AND REPIN CONSISTENTLY Create a content calendar and work towards adding pins a minimum of 2 to 3 times a week and scheduling specifically for weekends, when traffic is highest. 01
• 4.
  HOW TO OPTIMIZEYOUR BOARDS 02 TURN OFF SEARCH PRIVACY TO GO PUBLIC Manually turn off Search Privacy as soon as you’re ready to go public with your profile. When creating your profile, add in any keywords that will make your Pinterest page more searchable. GET A PINTEREST BUSINESS ACCOUNT, AND MAKE SURE YOUR ACCOUNT GETS VERIFIED When you register your account as a business, Pinterest allows you to verify your account. Verified accounts tend to do much better in search, and opens the door to ‘Rich Pins’ with features that stand out from regular posts. OPTIMIZE YOUR BUSINESS PROFILE NAME Make sure to include the full name of your business so that it’s easy to find. You only have 3-15 characters with which to do this, so if your business has a longer name, try to shorten it in a way that won’t confuse your followers. PART 1
• 5.
  02 USE KEYWORDS INYOUR BOARD NAMES, BOARD DESCRIPTIONS, AND PIN DESCRIPTIONS Rename your Pin boards with SEO keywords. Your Pin board names should reflect your business, its services, and its offerings as a whole. Board descriptions are another easy way to fill up your page with keywords. Do a quick Pinterest search of the keywords you plan on using on your page – it’ll give you an idea of what your competition is up to. KEEP DESCRIPTIONS CONCISE Your Pin descriptions can only be 500 words long, but we recommend that you stick to the Pinterest aesthetic and only use up half of that space. Beware of using too many keywords – if your descriptions and board names are completely bogged down with obvious keywords, Google might get suspicious and mark your page as spam. HOW TO OPTIMIZE YOUR BOARDS PART 2
• 6.
  THE DO’S 03 PIN CONTENTTHAT RELATES TO YOUR BRAND AND AUDIENCE. Keep your audience engaged with pins that are relevant to them, not random pins. CHOOSE LARGE, STUNNING IMAGES WHICH BEST REPRESENT THE CONTENT Pinterest cover photos should be high-res, vertical, visually stunning images that best represent the content of each board. Impressive cover photos help your audience quickly assess the quality of your pins leading users to follow your account rather than just re-pinning the most relatable images. CREATE DESCRIPTIONS SO THAT YOUR CONTENT IS SEARCHABLE. Use keywords and hashtags to optimize your board’s visibility, and link back to the original source of the content. INTERACT WITH OTHER PINNERS. Comment, like, and repin, and others will start to return the favor for your content. ADD PINTEREST SOCIAL BUTTON OR“SAVE”BUTTONTOYOURWEBSITE. Advertise the fact that you’re on Pinterest with a button on your site so that Pinners can easily find you.
• 7.
  THE DON’TS 03 MAKE ITONLY ABOUT YOU. Posting content that is solely related to your products or services could create brand fatigue. Just like any other social media website, Pinterest is about creating a community of sharing and interacting with others, not excessively promoting. BE SPAMMY. It’s great to be conversational, but avoid flooding people with links to your websites in their comments and under your descriptions of images and boards. It looks cheesy and unprofessional. OVER-HASHTAG. Having too many hashtags can negatively impact your ranking, so adding a few is fine and advised, but having too many is not a good strategy.
• 8.
  04 Want to Boost Performance? HIGHRESOLUTION IMAGES LONG TEMPLATES BOLD TEXT vs. XXX vs. vs. HAPPY ROBOT SAD ROBOT Try Out These Quick Techniques!
• 9.
  CREATE A STORYTHROUGH YOUR VISUALS: 05 The best pins have a synchronous design with images that tell a visual story through a similar color palette and common thread. They portray a feeling of quality, as if time and care has been put into the design. Alluding to a story through the images is a great way to create enough visual interest to get users to click on your pins. HACK #1
• 10.
  ADD MYSTERY TO YOURPINS 05 A way to ensure click- throughs to your website is to create a visual pin with eye-catching headlines such as “How To’s.” Leave off a description, so if users want the information, they’ll need to click through to your site in order to read the article or blog post. If you have, say, a recipe blog, list only the ingredients in the description, so if the user wants the full recipe, they’ll need to click through to your site. HACK #2
• 11.
  ADD A VISUAL CTA‘BUTTON’ TO YOUR PINS 05 The entire Pinterest pin is already like a button, since clicking anywhere on an image will bring you to the site the pin is linked to. To best take advantage of this, create an image with a clear call to action such as “Check It Out” or “Join the Movement” that resembles a clickable button. It’s a psychological way to both stand out from the pack and entice Pinners to click on your pin. HACK #3
• 12.
  PINTEREST MEASURING TOOLS TOTRACK PROGRESS TAILWIND Looking for detailed metrics on the growth of your followers, engagement and pins? Tailwind will help! Tailwind allows you to link your Google Analytics and track not only how much traffic was a result of your Pinterest activity, but also which Pinners helped to drive this traffic as well. It’s a great way to see who your top influencers and fans are, while it also allows you to schedule pins, publishing them based on optimal posting times. 06
• 13.
  THANK YOU Social Controlis a full service social media marketing agency located in Los Angeles, California. Visit us at www.socialcontrol.com