PINTEREST MARKETING
6 Step Guide for Beginners
What Pinterest Marketing?
• Pinterest is also a social media platform. It can be considered as a
tool to increase the reach & awareness of your business.
• Pinterest marketing is not limited for bloggers, but for any brand
looking to increase their reach utilizing a visual platform.
• Pinterest marketing will help you in getting more organic traffic to
your website & increasing the overall awareness of the business.
How Does Pinterest Work?
While Facebook & Instagram’s main focus is content sharing and
posting, Pinterest is more for research, inspiration & buying. Before
starting on Pinterest Marketing, you need to know how Pinterest works.
• The content you post or share on Pinterest is “pinning.”
• The collection of pins sharing a common theme when placed
together is known as “board.” Users can “pin” any new content to the
board.
• You can create new boards of any topic from wedding dresses to
marketing hacks.
Pinterest by the Numbers
Pinterest Business Demographic reports that around 250 Million users
use Pinterest every month.
How does Pinterest Marketing
Work?
Pinterest is mostly like Instagram.
In Instagram you’re allowed to add website links in the bio section, ads
or stories to redirect the traffic to your website, product pages, blog or
vlog.
In Pinterest, every Pin can be linked back to the website or web page
you want.
How Does Pinterest
Marketing Work?
As you include Pinterest Marketing in your business marketing strategy,
you will need three things.
1: Pinterest Account.
2: Amazing graphics representing your brand.
3: Perfect content that goes with the graphics.
How to Market on Pinterest
in 6 Steps
If you think your brand’s niche is too dry or uninteresting, Pinterest is a
platform that can take even an ordinary or dry topic and make it
engaging and interesting.
Here are 6 steps that can give you the basics on how to market your
brand on Pinterest.
Make Your Boards Well-
Categorized
After creating your business account on Pinterest, it allows you to create
several boards.
Pinterest is not like a Facebook page with a mixture of information.
Select each category of your services and make a board for each.
Categorize your content according to the boards.
Upload Your Pins
Next step is uploading your pins.
• Try to upload your pins from your website directly, instead of your PC.
• The connection between your pins & its source link is the most
valuable aspect of Pinterest marketing.
• Even anyone re-pins your pin, the link to your website will still remain
as the source of the pin.
Verifying your Website
• Go to the setting page in your Pinterest account, and find the spot
that says “Claim.”
• After hitting the claim button, it will give you the instruction on how
to “verify & claim your website.”
• This will give you access to Pinterest Analytics, and you would be able
to create buyable pins.
• Once your website/blog is verified, your visitors will see a checkmark
next to your business name. This will increase credibility.
Optimize your Profile
• Optimize Your Profile for Location.
• If you are managing a local business on Pinterest, it’s crucial that your
profile mentions the areas that you serve.
• Optimizing profile with detailed location will not only avoid the
confusion among the audience about the services or products you’re
offering but will also make your profile search friendly.
Study more about Pinterest
Analytics
• Pinterest Analytics is like a treasure to analyze every marketing tactic
or overall strategy.
• It gives you information about those viewing your page and pins.
• It helps you learn about your audience demographics, the devices
your visitors use and your most popular pins.
• You can study your profile’s average daily & monthly impressions,
viewers, & engagement.
Optimize Pinterest Profile for
SEO
Optimizing your Pinterest profile to be search engine friendly is one of
the central and vital tasks in Pinterest marketing. Here is how you can
divide it down into more straightforward steps:
1. Keyword Research
Look for the words or phrases that the audience might search to find
your brand. Find out what your keywords your competitors are
targeting.
2. Incorporate Those Keywords
Include the keywords into your profile as well as a description. This will
give your profile a broader appeal. Google will show your Pinterest
boards and pins when those keywords are searched.
3. Create Boards Related to your
Niche
Create boards related to your niche. Make a “best of” board for your
content. Create at least 10 other boards for re-pinning content.
Social Champ Blog
For More Tips, Guides and Techniques regarding Social Media Tools and
Digital Marketing!
Visit : https://blog.socialchamp.io/

Pinterest Marketing | how to use pinterest for marketing

  • 1.
    PINTEREST MARKETING 6 StepGuide for Beginners
  • 2.
    What Pinterest Marketing? •Pinterest is also a social media platform. It can be considered as a tool to increase the reach & awareness of your business. • Pinterest marketing is not limited for bloggers, but for any brand looking to increase their reach utilizing a visual platform. • Pinterest marketing will help you in getting more organic traffic to your website & increasing the overall awareness of the business.
  • 3.
    How Does PinterestWork? While Facebook & Instagram’s main focus is content sharing and posting, Pinterest is more for research, inspiration & buying. Before starting on Pinterest Marketing, you need to know how Pinterest works. • The content you post or share on Pinterest is “pinning.” • The collection of pins sharing a common theme when placed together is known as “board.” Users can “pin” any new content to the board. • You can create new boards of any topic from wedding dresses to marketing hacks.
  • 4.
    Pinterest by theNumbers Pinterest Business Demographic reports that around 250 Million users use Pinterest every month.
  • 5.
    How does PinterestMarketing Work? Pinterest is mostly like Instagram. In Instagram you’re allowed to add website links in the bio section, ads or stories to redirect the traffic to your website, product pages, blog or vlog. In Pinterest, every Pin can be linked back to the website or web page you want.
  • 6.
    How Does Pinterest MarketingWork? As you include Pinterest Marketing in your business marketing strategy, you will need three things. 1: Pinterest Account. 2: Amazing graphics representing your brand. 3: Perfect content that goes with the graphics.
  • 7.
    How to Marketon Pinterest in 6 Steps If you think your brand’s niche is too dry or uninteresting, Pinterest is a platform that can take even an ordinary or dry topic and make it engaging and interesting. Here are 6 steps that can give you the basics on how to market your brand on Pinterest.
  • 8.
    Make Your BoardsWell- Categorized After creating your business account on Pinterest, it allows you to create several boards. Pinterest is not like a Facebook page with a mixture of information. Select each category of your services and make a board for each. Categorize your content according to the boards.
  • 9.
    Upload Your Pins Nextstep is uploading your pins. • Try to upload your pins from your website directly, instead of your PC. • The connection between your pins & its source link is the most valuable aspect of Pinterest marketing. • Even anyone re-pins your pin, the link to your website will still remain as the source of the pin.
  • 10.
    Verifying your Website •Go to the setting page in your Pinterest account, and find the spot that says “Claim.” • After hitting the claim button, it will give you the instruction on how to “verify & claim your website.” • This will give you access to Pinterest Analytics, and you would be able to create buyable pins. • Once your website/blog is verified, your visitors will see a checkmark next to your business name. This will increase credibility.
  • 11.
    Optimize your Profile •Optimize Your Profile for Location. • If you are managing a local business on Pinterest, it’s crucial that your profile mentions the areas that you serve. • Optimizing profile with detailed location will not only avoid the confusion among the audience about the services or products you’re offering but will also make your profile search friendly.
  • 12.
    Study more aboutPinterest Analytics • Pinterest Analytics is like a treasure to analyze every marketing tactic or overall strategy. • It gives you information about those viewing your page and pins. • It helps you learn about your audience demographics, the devices your visitors use and your most popular pins. • You can study your profile’s average daily & monthly impressions, viewers, & engagement.
  • 13.
    Optimize Pinterest Profilefor SEO Optimizing your Pinterest profile to be search engine friendly is one of the central and vital tasks in Pinterest marketing. Here is how you can divide it down into more straightforward steps:
  • 14.
    1. Keyword Research Lookfor the words or phrases that the audience might search to find your brand. Find out what your keywords your competitors are targeting.
  • 15.
    2. Incorporate ThoseKeywords Include the keywords into your profile as well as a description. This will give your profile a broader appeal. Google will show your Pinterest boards and pins when those keywords are searched.
  • 16.
    3. Create BoardsRelated to your Niche Create boards related to your niche. Make a “best of” board for your content. Create at least 10 other boards for re-pinning content.
  • 17.
    Social Champ Blog ForMore Tips, Guides and Techniques regarding Social Media Tools and Digital Marketing! Visit : https://blog.socialchamp.io/