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![How Can Pinterest, the Fastest-Growing Site Ever, Become
a Data-Driven Business? (2012, August 14).
Retrieved from Silicon Angle website:
http://siliconangle.com/blog/2012/08/14/how-can-
pinterest-the-fastest-growing-site-ever-become-a-data-
driven-business/
15+ Interesting Pinterest Stats For 2013: Justifying Its Need
For Brands. (2013, February). Retrieved from Daze
Info website: http://www.dazeinfo.com/2013/02/22/
brands-rely-on-pinterest-important-for-brands/ Here
Are Some
Clear Business Uses For Pinterest. (2012, December 6).
Retrieved from Web Pro News website:
http://www.webpronews.com/here-are-some-clear-
business-uses-for-pinterest-2012-12
13 Fun Facts About Pinterest Users (INFOGRAPHIC). (2013,
March 1). Retrieved from Huffington Post website:
http://www.huffingtonpost.com/2012/03/01/facts-
about-pinterest-users_n_1312935.html [About Page].
(n.d.). Retrieved from Pinterest website: http://
about.pinterest.com/](https://image.slidesharecdn.com/pinterestpresentation-130312131913-phpapp02/75/Pinterest-presentation-18-2048.jpg)
Uploaded bySara Beam
Pinterest presentation
This document provides an overview of Pinterest, including key terms, statistics on usage, tips for using Pinterest for business, and examples of successful Pinterest strategies. It defines important Pinterest concepts like pins, boards, following, and explains that Pinterest users are mostly female, spend more time on the site than Facebook, and drive higher revenue per click than other social networks. The document also lists tools for Pinterest and top readings, and provides references for further information.
Pinterest presentation
- 1. By Sara Beamand Bailey Spicer
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- 5. Overview of Pinterest Pinterest is a tool for collecting and organizing the things you love You can: Make a wish list Plan a trip Organize an event Start a collection Plan a project Sign up as a company http://about.pinterest.com
- 6. 5 Key Terms/Definitions ConcerningPinterest Pin Starts with and image of video you add to pinterest, all can be repinned and link back to their source. Board Where you organize your pin by topic. Can be secret or public. You can invite others to pin with you on your board. Follow When you follow someone their pins show up in your home feed, you can follow all of someones boards or just the ones you like. Pin It Bookmarklet Lets your easily pin things you see on websites and blogs Home Feed A collection of pins from pinners and boards you follow, updated every time someone you follow adds a pin. http://about.pinterest.com
- 7. Most Unusual Facts,Stats and Usage -How Pinteresting! More users are spending more time, on average, pinning than they are on hanging out on Facebook. 1.36 million users daily Users are majority female mothers 28% of them have a household income of 100K+ Pinterest is used by 26% B2B Marketers Pinterest referrals spend 70% more money than non social networking referrals Pinterest users spend twice as much as Facebook users Pinterest Traffic has doubled since May 2012 25% of Fortune Global 100 companies have pinterest accounts Pinterest’s share of all site visits in North America increased 5,124% between July 2011 and July 2012 Pinterest generates four times more revenue per click than Twitter, and increases revenue by 27% more per click than Facebook
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- 10. Strengths and Weaknesses Strengths Weaknesses Simplicity Link Spam > SEO Visual > Stimulates the Simple > Easy to copy Senses Groupon Exciting to the individual Gentlemint SEO Too good Everything Posted People don’t talk to each other
- 11. Best 10 TipsFor Using Pinterest For Business Add a Pinterest “Follow” and/or “pin it” button Crowdsource VIP board of fans with your product Keywords and Hashtags to optimize results Link back to your own sites Specifically where the customer can purchase your product Network with others/share on other networks Observe and Comment Pinterest for Content Marketing-Get Creative with Photos and infographics Quality and Appealing Photos Referral Traffic Analytics reports (announced last night, March 11, 2013) Team access to boards
- 12. Essential Tools orApps Pinterest Analytics PinReach Pinpuff Repinly Shareasimage PinWords Pinstamatic Pin songs and more Bookmarklet
- 13. 5 best practiceexamples/ success stories Etsy Real Simple Early Adopter Gets more referrals from Don’t just promote > Lots of Pinterest than Facebook DIY tutorials Today Show Whole foods Give the users what they want! Community Building Recipes >Behanind the Scenes Creating Website Traffic Wedding Republic Storytelling 75% Increase in webpage traffic Crowd sourcing and trends the day they signed up Influencer outreach and Quality photos, all linking back collaboration to their own website
- 14. How Results AreMonitored And Measured Measured by: Pinterest analytics PinReach How to Verify Website for Analystics
- 15. Top 5 EssentialReadings List About Pinterest Here Are Some Clear Business Uses For Pinterest Pinterest Stats: Does It Really Drive More Sales Than Facebook? 15+ Interesting Pinterest Stats for 2013: Justifying Its Need For Brands!! P'interested in Marketing? 20 Stats for The Naysayers How Can Pinterest, the Fastest-Growing Site Ever, Become a Data Driven Business?
- 16. Best set-up tutorial PInterestSetup Tutorial
- 17. Works Cited 13 EssentialTools to Help Pin, Share & Track Better on Pinterest. (2012, July 25). Retrieved from Cypress North website: http://www.cypressnorth.com/blog/social- media/13-essential-tools-help-pin-share-track-better-pinterest/ Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable. (2013, March 12). Retrieved from Marketing Land website: http://marketingland.com/pinterest- analytics-making-the-most- actionable-social-network-more- actionable-35874 26 Tips for Using Pinterest for Business. (2012, February). Retrieved from Social Media Examiner website: http://www.socialmediaexaminer.com/26-tips-for-using-pinterest- for-business/
- 18. How Can Pinterest,the Fastest-Growing Site Ever, Become a Data-Driven Business? (2012, August 14). Retrieved from Silicon Angle website: http://siliconangle.com/blog/2012/08/14/how-can- pinterest-the-fastest-growing-site-ever-become-a-data- driven-business/ 15+ Interesting Pinterest Stats For 2013: Justifying Its Need For Brands. (2013, February). Retrieved from Daze Info website: http://www.dazeinfo.com/2013/02/22/ brands-rely-on-pinterest-important-for-brands/ Here Are Some Clear Business Uses For Pinterest. (2012, December 6). Retrieved from Web Pro News website: http://www.webpronews.com/here-are-some-clear- business-uses-for-pinterest-2012-12 13 Fun Facts About Pinterest Users (INFOGRAPHIC). (2013, March 1). Retrieved from Huffington Post website: http://www.huffingtonpost.com/2012/03/01/facts- about-pinterest-users_n_1312935.html [About Page]. (n.d.). Retrieved from Pinterest website: http:// about.pinterest.com/
- 19. References Delo, Cotton."Real Simple Is First Print Mag to Reach 100K Pinterest Followers." Ad Age Digital. N.p., 11 May 2012. Web. 12 Mar. 2013. <http://adage.com/article/digital/real-simple-reaches- 100k-pinterest-followers/234711/>. Edwards, Jim. "Pinterest's Traffic Data Reveals Its Biggest Weakness." Business Insider Advertising. Business Insider, 30 Apr. 2012. Web. 12 Mar. 2013. <http://www.businessinsider.com/pinterests-traffic-data- reveals-its-biggest-weakness-2012-4?op=1>. Kirsty. "The World’s Top 5 Pinterest Marketing Success Stories." Total Pinterest. N.p., 26 June 2012. Web. 12 Mar. 2013. <http://totalpinterest.com/worlds-top-5-pinterest- marketing-success-stories/>. Wilson, Matt. "5 ways Whole Foods builds awareness on Pinterest." Ragan's PR Daily. Ragan, 28 Feb. 2013. Web. 12 Mar. 2013. <http://www.prdaily.com/Main/Articles/ 5_ways_Whole_Foods_builds_awareness_on_Pinterest_1 3945.aspx#>.