Pitch for 808
- 2. • Welcome to my Pitch on 808 Festival
- 3. Proposal
- 4. Hand drawn drafts These are my hand drawn drafts for my print based advertisement (poster). As you can see these are a very detailed version of my poster but this was just a way in which I could give myself and vision and a platform to then add ideas to when I make the final product. However, i prefer the hand drawn draft that is on the left because it is most likely to my magazine of inspiration.
- 5. Graphic layouts This is my draft but this time I have used a computer to give it a more professional look. This gives me an idea on what I want to do on the actual poster and where I can add more ideas that will make it look more stylish and realistic.
- 6. Moodboard 1
- 7. Campaign Message When advertising through audio visual advertising, you need to put the most amount of persuasion so that the public will think that if they don’t go to the rolling loud festival then they are missing out. Normally because of the hype of a certain event the people will buy a ticket just to feel like they are part of something. Furthermore, by producing these adverts so far in advance then it gives the consumer time to think whether or not they want to go to the festival or not. By having a lot of popular artist spread over the two day festival the people are more likely to buy a weekend ticket then just a one day because they want to see all of the artists perform. Lastly, through the adverts don’t seem to have a slogan, it just a huge recap on the last year and is trying to make you buy a ticket for this year. When looking at the advert it seems to show a lot of people chilling out and having a good time while listen to the music that they love, this then persuades people to buy a ticket because they think that when they are there they can stop thinking about life and just have a good time with friends.
- 8. Plan for the images (Photoshoot Plan) I have took this photo off of the internet through Google Images. I will plan to change this through using a different contrast and a different use of colour. I will be changing the colour of the boat to purple as I will need to make it my creation and not someone else's. I will also change the colour of the bridge to a darker shade of brown because then I am not copying someone else's work. I will need to change everything with this photo because its not my work, the reason for this is because I have got this off of google images and it wasn’t created by me, therefore I need to change it myself and add my own styles to it in order to make it my own. BEFORE AFTER
- 9. House Style For my house style I will be using bright colour in areas of the poster but will run with a space themed background just like my advert of inspiration ‘rolling loud’. I will then use white writing so you are able to see it clearly on the background, this is also an advantage cos it means it ill stand to when the public will stop to read it. Furthermore because the festival is going to take place in summer time there will be less clouds in the sky and therefore the sky will be clear of a night meaning you'll be able to see the stars so with the background of my poster being space themed it will suit the festival completely. Also a lot of festivals using basic primary colours how ever I will be using bright unique colours which will make it stand out when put in between all of the other festivals that take place in the summer. The font I will be using will be the music artist logos for the main headline acts but for the other basic acts I will put a bold white font that can easily be read. For the information and terms and condition I will put a very neat font that gives the festival poster a very professional look. Colours used in poster
- 10. Week Beginning 05/12/16 - Monday Tuesday – 06/12/16 Wednesday - 07/12/16 Thursday – 08/12/16 Friday - 09/12/16 Saturday - 10/12/16 Sunday – 11/12/16 A discussion to be put in place in which who my main headliners will be at the festival Design a layout and announce the first three headliners to the public Produce the whole poster and put it around London to create word of mouth Produce the print based advertisement Sendoff the first copy of the poser to a printing company Day Off Day Off Week Beginning 12/12/16 - Monday Tuesday – 13/12/16 Wednesday - 14/12/16 Thursday – 15/12/16 Friday - 16/12/16 Saturday - 17/12/16 Sunday – 18/12/16 Posters having been printed over the weekend will then be released with the first 3 main headliners being announced on social media Finalize and start to produce the second poster for the next group of announcements Continuing with the production of posters Posters then sent to printing company to then be available on Monday Staff meeting in which we have an overview on what's going on so far Day Off Day Off Production Plan
- 11. Week Beginning 12/12/16 - Monday Tuesday – 13/12/16 Wednesday - 14/12/16 Thursday – 15/12/16 Friday - 16/12/16 Saturday - 17/12/16 Sunday – 18/12/16 Second poster will then be released with final headliners and therefore a layout for each of the artists showing what time they are on and where etc. Produce the official poster and be ready to send off to the printing company Final checks and send off to the printing team. Posters being printed Release the final poster into the streets of London so that it causes word of mouth Release the poster on social media sites so that everyone can see the festival Day Off
- 12. Budget Summary For my print based advertising line up poster I will be advertising it in social media sites such as; Facebook and twitter. To advertise on Facebook it will cost 30p for every person that clicks on the advert, I'm hoping for maybe 10,000 clicks and reposts so more people will be able to see it and buy their ticket. This means it will cost £3000 to advertise. However, advertising on twitter is free if you just make an account, but, you can also sponsor a tweet which means it will appear on someone's timeline even if they dont follow the account. This would count as a promoted trend which will appear on everyone's timeline, this bad thing is its £200,000 which is out of the price zone we wanted to keep in.
- 13. Budget Summary cont. Job Role Salary Editors £20,000 Designers £23,000 Photographers £22,000 Marketing £21,000 Finance £20,000 Human Resources £18,000 For the salaries I have given them is just a little bit more than the normal wage that they would give this certain role in a job. This mean it should attract the best people because they will see they can earn more money if they join my festival company. Equipment Cost Office Space £215,610 Apple MacBook Pro (x5) £6245 Adobe CS6 Master collection £9179 Cameras (x3) £1225
- 14. Print and design cost If I buy these posters off of a site called http://www.stressfreeprint.co.uk/a2-budget-posters.html then I can get 10 A2 size posters for £126.54 which is fairly expensive but when I looked at all of the other websites, this website was the cheapest option. I will then post my festival posters throughout London but in other places that are on the edge of the London radius so that means more people can see it and buy a ticket.
- 15. Software risk Assessment The first risk is when you go to resize an image on Photoshop you have to hold the shift key otherwise the image will end up being blurry and looking unprofessional. The second risk is when changing the colour you have to use the drop tool because that keeps the colours consistent throughout, once again, if you don’t do this then your poster will look extremely unprofessional. The third risk is you have to make sure all of your layers are in order, also if you name your layers then it makes using Photoshop easier as you not spending more time trying to find the layer. The forth risk is once you’ve done a task on Photoshop you will need to click the the arrow in the top corner, this is because one you clock the arrow (move tool) it finishes the task you were doing.
- 16. Legal and Ethical When making an advert, you have to check the ASA to see if you the things you put within it are of rules. Such as, if you are going to use children In your advert then you have to make sure that they are fine and grant permission for you to use them in a photo. There is also things that misleading advertising which is things like if I put a false price on the advert of my festival, then when people go to buy it, it’s a completely different price. Asa is very important because if asa don’t agree with what you are advertising then you can be given serious consequences. Rolling Loud also need to be careful about copyright because if you look at some of the lineup posters made for rolling loud, they look like they have taken along time to make, they will then have to trademark this design so that no one can copy it and use it for themselves, because all of their hard work will just get copied by other people and they be breaking the law if they don’t have any copyright issues. https://www.asa.org.uk /codes-and-rulings.html
- 18. Please can you fill out my survey monkey https://www.surveymonkey.co.uk/r/S5M5XGF