Pitch for a digital transformation

 Digital transformation (DT) – The use of technology
to radically improve performance or reach of
enterprises.
 Major Drivers are :
 Analytics
 Mobility
 Social Media
 Smart Embedded Devices

 The 3 main reasons are :
1. Customers
2. Competitors
3. Employees

"The possibilities of the digital revolution must be put to
good use. That involves designing, developing and
manufacturing our products much more efficiently and
much faster. In the aerospace industry, we are currently
seeing a level of competition that we have never
experienced before."
TOM ENDERS, CEO, Airbus Group

 The European logistics industry stands to gain an extra 54 billion euro's a year
in value added by the digital transformation.
 From smart factory to the autonomous vehicle: If it vigorously tackles the
challenge of digitization, the automotive industry can rake in an extra 35 billion
euro's in value added in 2025.
 Enabling the digital transformation: Electrical engineering can look forward to
another 26 billion euro's of gross value added a year.
 The digital transformation as a product and a service: Mechanical and plant
engineers have tremendous opportunities for digital growth and can pocket an
extra 89 billion euro's a year.
 An innovative leap forward in research and production: More digitization
could drive up value added in organic photovoltaic's and the rest of the
chemical industry by 25 billion euro's a year.
 Boosting growth: Europe's aerospace sector can realize value-added potential
worth 10 billion euro's in 2025.
 If Europe fails to turn the digital transformation to its own advantage, the
potential losses for the EU-17 countries add up to 605 billion euro's by 2025 –
equivalent to the loss of well over 10 percent of the continent's industrial base.
This would push the EU's stated aim of increasing manufacturing's share of
European GDP to 20 percent by 2020 way back out of reach.

 Top priority must be given to raising awareness among
companies and mobilizing them.
 Digitization challenges current business models rather
than boosting efficiency
 It also promises new and hitherto untapped potential to
add value.
 First aspect involves increasing their penetration of
digital trends and possibilities.
 Secondly to gain a better understanding of how the
digital space is changing the rules of competition, as this
will allow them to optimize existing business models and
develop new ones.
 Third, firms must cultivate the ability to develop and
multiply the resources they need in order to seize new
opportunities in practice.

BASIC CUSTOMER DIGITAL CUSTOMER

 Initiation challenges
 Lack of impetus
 Regulation and reputation
 Unclear business case
 Execution challenges
 Missing skills
 Culture issues
 IT Difficulties
 Governance challenges
 Coordination issues
 Incremental vision

 Envision the digital future for your firm
 Identify and diagnose strategic assets
1. Sales force
2. Point of sale and distribution channels
3. Products and content
4. Product innovation
5. Partnership network
6. Brand
7. Culture
 Create a transformative vision
 Invest in digital initiatives and skills
 Find the right skills
 Invest in initiatives that advance the vision
 Lead the change from the top
 Engage the organization
 Establish digital governance

 In future all Products and Services will be digitized
 Huge potential to grab from multiple industries
 India being service oriented few keys to be observed
 Major chunk of revenue will come from services in the post digitalization phase
 Indian IT enabled digital service ready based companies can tap upon this
opportunity
 Major devices will be governed by Internet Of Things
 India must prepare itself for the first wave of digital
transformation especially in the sectors of Automotive and
Logistic services

Digitalization of all the industries are imminent
in due phases. Thus we as a company must
take the right steps right now in the path of this
great opportunity and transformation.

Pitch for a digital transformation

Pitch for a digital transformation

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