This case study examines efforts to build an effective collaborative environment for a distributed EU project using social technologies. The project involved 7 partners across 5 countries with limited face-to-face time. They adopted several tools including a blog, wiki, Google docs and calendar, mailing lists, Flickr, and telephone conferencing. Initial guidelines and tagging were unsuccessful at engaging partners. Over time, the wiki and open tools were favored over the closed Moodle platform. Lessons learned included that tagging guidelines did not work, technologies are appropriated unexpectedly, and 'easiness' drives tool adoption.