Planning for Disruption:
Nine steps toward agile online governance

J. Boye Philadelphia 2011
May 5, 2011

Jay Collier • jay.collier@thecompass.com




                                            B. S. Wise
Emerging media for learning organizations

• WGBH Educational Foundation
• Public Broadcasting Service
• Massachusetts Institute of Technology
• Dartmouth College
• Bates College
• Maine Department of Education
• The Compass LLC



                                            B. S. Wise
House calls   Ted Kerwin
Movable type   Wikipedia
Batch processing   Pargon
Replacement cartidges
                        Ollie Svenson
                                Pargon
Horizontal hold
                  Mandy Goldberg
Chalk and erasers
                    Wikipedia
Your product or service here?
GE Healthcare
Clayton Christensen

“A ‘disruptive innovation’ ...
transforms an existing market or
sector — or creates a new one — by
introducing simplicity, convenience,
accessibility, reliability, and
affordability”
Digital
                                                                                 MEDIA
                                                                           Personal computer
                                                                            Digital networks
                                                      Electronic            World Wide Web
                                                          MEDIA

                                                         Telegraph
                                   Printed               Telephone
                                      MEDIA                Radio
                Written                                  Television
                             Movable type
Physical          MEDIA
                             Printing press
EXPERIENCE      Cave walls    Photograph
               Bamboo slips Motion pictures
  Verbal        Parchment
  Visual          Paper




      mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
Web 3.0?
                               Evolution of the online ecosystem                                             (or other buzzword?)
                                                         (Simplified)
                                                                                                              ~2014
                                                                                                             The Live Web “IS”
                                                        Web 2.0                                   Online experiences will be assembled

        Web 1.0                                     ~2007                                         automatically and securely, based on
                                                                                                   personal and social interests, from
                                         The next Web was “ME” and“US”                             services and systems hosted in the
  ~2000 “IT”
The first Web was
                                   Knowledge about an organization started moving
                                                                                                    virtual cloud. Standard exchange
                                                                                                           methods are critical.
                                          out into the “cloud.” Services, too.
   Most knowledge                                         Facebook                                     Share knowledge
 about an organization
 was on “the” Web site.                     Delicious                       Flickr


         Web media
         and content               WordPress
                                                           Media              Google Docs
        hosted locally
                                                         and content                                Use services
                                                        hosted locally                                                      Enterprise
         Enterprise                                                                                                            data
            data                    Wikipedia                                   LinkedIn
                                                         Enterprise
Phone                 Television                            data
           Email
                                            YouTube                      NetVibes
                                                          Twitter                                               Build connections
   Range of organizational
   IT governance and infrastructure


                 v0.99 - Jay Collier, 12/2/08
                  Questions/comments?
                  <mailto:jay.collier@thecompass.com>                    Authorized access across services
Emotiv.com
Who is responsible for disrupting markets or industries?

                                  50


                                        Investors                      6%
                                 37.5

                                        Agile incumbents              13%
                                 25
                                        Early adopters                34%

                              12.5      Scrappy upstarts              47%

                             0



                                        Juniper Research for Wired Magazine
Warren Bennis

Skunk works: “a project typically
developed by a small and loosely
structured group of people who
research and develop a project
primarily for the sake of innovation.”
Twentieth-century examples

•   Walt Disney animation studios
•   Black Mountain College
•   Lockheed's Skunk Works
•   Xerox's Palo Alto Research Center
•   Apple Computer
John Seely-Brown

Communities of Practice ... offer
the core of a large organization
a means and a model to
examine the potential of
alternative views of
organizational activity



                         Wikipedia
Disruptive innovation teams

INFORMAL • Type: Community of practice
              • Membership: Self-selected
              • Charge: Informal

  FORMAL • Type: Business unit
              • Membership: Appointed
              • Charge: Formal
Who is the sponsor?



                      Innovation
                                   Leadership
                        Group



                      Innovation
                                   Management
                        Group



                      Innovation
                                   Operations
                        Group
What is the relationship to core governance?




            Marc Smith, Colin   Project Perfect, Level Five Solutions
How to stay nimble?
Monitor, model, mentor, make meaning
1. Monitor
2. Define goals




                  30 Lines, David Carrington, Wesley Fryer
3. Listen to constituents




                        Pelle Sten, Tim Pierce, Kristen Wolff
4. Prioritize needs




                      Eliatt, Jay Collier
5. Prototype



               Text
6. Standardize




                 Rob Enslin, Babak Fakhamzadeh, Daniel Panev
7. Operationalize




                Robert Higgins, Perhapstoopink, UMass, EDUCAUSE
8. Evaluate

                                                                      s




Benefits (revenue, lead generation) - Costs (people, materials) = ROI
                                        Bill McChesney, TopRankBlog
1996
9. Iterate


                                                                                 2001




                                                                                 2006




 Awareness   Knowledge   Selection   Satisfaction       Loyalty       Advocacy


                                                    Wikipedia, Robin Corps
Are you planning for disruption?
How do you stay nimble?



jaycollier.net • jay.collier@thecompass.com




                                                  B. S. Wise
                                              GE Healthcare

Planning for Disruption

  • 1.
    Planning for Disruption: Ninesteps toward agile online governance J. Boye Philadelphia 2011 May 5, 2011 Jay Collier • [email protected] B. S. Wise
  • 2.
    Emerging media forlearning organizations • WGBH Educational Foundation • Public Broadcasting Service • Massachusetts Institute of Technology • Dartmouth College • Bates College • Maine Department of Education • The Compass LLC B. S. Wise
  • 3.
    House calls Ted Kerwin
  • 4.
    Movable type Wikipedia
  • 5.
  • 6.
    Replacement cartidges Ollie Svenson Pargon
  • 7.
    Horizontal hold Mandy Goldberg
  • 8.
  • 9.
    Your product orservice here?
  • 10.
  • 11.
    Clayton Christensen “A ‘disruptiveinnovation’ ... transforms an existing market or sector — or creates a new one — by introducing simplicity, convenience, accessibility, reliability, and affordability”
  • 12.
    Digital MEDIA Personal computer Digital networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
  • 13.
    Web 3.0? Evolution of the online ecosystem (or other buzzword?) (Simplified) ~2014 The Live Web “IS” Web 2.0 Online experiences will be assembled Web 1.0 ~2007 automatically and securely, based on personal and social interests, from The next Web was “ME” and“US” services and systems hosted in the ~2000 “IT” The first Web was Knowledge about an organization started moving virtual cloud. Standard exchange methods are critical. out into the “cloud.” Services, too. Most knowledge Facebook Share knowledge about an organization was on “the” Web site. Delicious Flickr Web media and content WordPress Media Google Docs hosted locally and content Use services hosted locally Enterprise Enterprise data data Wikipedia LinkedIn Enterprise Phone Television data Email YouTube NetVibes Twitter Build connections Range of organizational IT governance and infrastructure v0.99 - Jay Collier, 12/2/08 Questions/comments? <mailto:[email protected]> Authorized access across services
  • 14.
  • 15.
    Who is responsiblefor disrupting markets or industries? 50 Investors 6% 37.5 Agile incumbents 13% 25 Early adopters 34% 12.5 Scrappy upstarts 47% 0 Juniper Research for Wired Magazine
  • 16.
    Warren Bennis Skunk works:“a project typically developed by a small and loosely structured group of people who research and develop a project primarily for the sake of innovation.”
  • 17.
    Twentieth-century examples • Walt Disney animation studios • Black Mountain College • Lockheed's Skunk Works • Xerox's Palo Alto Research Center • Apple Computer
  • 18.
    John Seely-Brown Communities ofPractice ... offer the core of a large organization a means and a model to examine the potential of alternative views of organizational activity Wikipedia
  • 19.
    Disruptive innovation teams INFORMAL• Type: Community of practice • Membership: Self-selected • Charge: Informal FORMAL • Type: Business unit • Membership: Appointed • Charge: Formal
  • 20.
    Who is thesponsor? Innovation Leadership Group Innovation Management Group Innovation Operations Group
  • 21.
    What is therelationship to core governance? Marc Smith, Colin Project Perfect, Level Five Solutions
  • 22.
    How to staynimble? Monitor, model, mentor, make meaning
  • 23.
  • 24.
    2. Define goals 30 Lines, David Carrington, Wesley Fryer
  • 25.
    3. Listen toconstituents Pelle Sten, Tim Pierce, Kristen Wolff
  • 26.
    4. Prioritize needs Eliatt, Jay Collier
  • 27.
  • 28.
    6. Standardize Rob Enslin, Babak Fakhamzadeh, Daniel Panev
  • 29.
    7. Operationalize Robert Higgins, Perhapstoopink, UMass, EDUCAUSE
  • 30.
    8. Evaluate s Benefits (revenue, lead generation) - Costs (people, materials) = ROI Bill McChesney, TopRankBlog
  • 31.
    1996 9. Iterate 2001 2006 Awareness Knowledge Selection Satisfaction Loyalty Advocacy Wikipedia, Robin Corps
  • 32.
    Are you planningfor disruption? How do you stay nimble? jaycollier.net • [email protected] B. S. Wise GE Healthcare