This document outlines the plans for a monthly music magazine titled "PURE" that aims to connect with audiences who love music. It will be distributed at newsagents, supermarkets, and music stores for £3.45. The magazine will have an informal style using humor to relate to readers and cover hot music topics. Images will complement the font and layout. Regular sections will include readers' letters, artist profiles, gig listings, competitions, and interviews. Feature stories will profile both emerging and established artists, cover music festivals and albums, and include an exclusive interview with Ed Sheeran. The magazine will use Adobe Gothic Std B for cover lines and feature first paragraphs and Eras Demi ITC for headlines and captions.