PMBBC WEBINAR - April 2017

APRIL WEBINAR
With Bree James and Andrew Griﬀiths

THIS MONTH WE’RE
TALKING ABOUT BUILDING GREAT
PARTNERSHIPS AND GETTING QUALITY
REFERRALS IN YOUR BUSINESS.

DON’T FORGET WHAT’S INCLUDED
AS PART OF THE CLUB

1. THE NEWSLETTER
Filled with great videos and articles all designed
to help your business do what you do better.

NEWSLETTER CONTENT THIS MONTH
1. Video 1 - Partnering for Success.
2. Video 2 - How to get more referrals: Authority Marketing | Crosshatch Creative
3. Video 3 - The new power of collaboration
4. Recommended podcast - Podcast Show -That Referral Guy
5. Article 1 - Building a Business Partnership That Lasts
6. Article 2 - 5 Lessons for Strong Business Partnerships
7. Article 3 - 5 Principles for Building Better Partnerships
8. Article 4 - Five Steps to Generating Better Business Referrals
9. Article 5 - Creative Ways to Get Customer Referrals for Your Small Business

2. THE WEBINARS
You can send in your questions.
Or ask on the webinar.
We will talk about the month theme.
And see where the conversation takes us.

3. THE DEEP DIVE VLOG
We covered a lot about selling in
this months VLOG. Check it out, you will
get some great information and a
perhaps even a laugh or two.

5. THE PRIVATE FB PAGE
Just a good place for discussion, to give some
feedback to ask some questions, to interact
however you would like.

ALL OF THE INFORMATION CAN BE FOUND:
www.pakmag.com.au/pbbc

SO, THIS MONTH WE ARE TALKING ABOUT:
PARTNERSHIPS AND REFERRALS FOR YOUR BUSINESS

Let’s START WITH
PARTNERSHIPS…

WHAT IS A PARTNERSHIP AND WHY ARE THEY SO IMPORTANT FOR BUSINESS?

WHAT ARE SOME EXAMPLES THAT WE CAN SHARE?

WHERE DO PEOPLE GO
WRONG WHEN PARTNERING
WITH OTHER BUSINESSES?

1. BEFORE ENTERING ANY PARTNERSHIP DO YOUR HOMEWORK.
2. Make sure your brands align.
3. Plan for the divorce not the honeymoon.
4. MAKE SURE EVERYTHING IS CLEARLY SPELLED OUT.
5. LOOK FOR WARNING SIGNS EARLY ON IN THE RELATIONSHIP.
6. LIVE UP TO YOUR END OF THE DEAL.
7. PROTECT YOUR BRAND AT ALL COSTS.
WHAT ADVICE CAN WE OFFER?

IF YOU GET REALLY GOOD AT
PARTNERING, YOUR
BUSINESS
CAN GROW AND BECOME
MUCH MORE FINANCIALLY
SECURE.

WHAT ARE REFERRALS AND WHY ARE THEY SO IMPORTANT?

DO YOU GET A LOT OF REFERRALS? IF NOT WHAT DOES IT SAY ABOUT YOUR BUSINESS?

GETTING WORD OF MOUTH (OR MOUSE) REFERRALS NEEDS TO BE A BIG
PART OF OUR MARKETING STRATEGY.

SO WHAT IS YOUR REFERRAL  
STRATEGY?

1. BE STRATEGIC ABOUT ASKING FOR REFERRALS.
2. MAKE IT EASY FOR PEOPLE TO REFER YOU.
3. TELL PEOPLE WHAT KIND OF REFERRALS YOU WANT.
4. WE NEED TO CONSTANTLY BE ASKING FOR REFERRALS.
5. BE CLEAR ABOUT WHAT PEOPLE ARE AFRAID OF WHEN IT COMES TO MAKING A
REFERRAL.
6. IF YOU WANT TO GET REFERRALS GIVE REFERRALS.
7. ACKNOWLEDGE THOSE WHO REFER YOU.
WHAT ADVICE CAN WE OFFER?

WATCH YOUR LANGUAGE AND
THE IMPACT IT MIGHT HAVE
ON PEOPLE REFERRING YOU.

ONE OF THE BIGGEST
STICKING POINTS WHEN IT
COMES TO PEOPLE ASKING
OTHERS TO REFER THEM IS
HOW TO ASK. IT CAN FEEL A
BIT NEEDY…

IF YOU GET REALLY GOOD AT
HELPING OTHERS TO REFER
YOU, THEY WILL. AND YOUR
BUSINESS WILL NEVER BE
THE SAME.

THE REALLY BIG THING TO
REMEMBER - THE BEST WAY
TO GET REFERRALS IS TO BE
REALLY, REALLY, REALLY
GOOD AT WHAT YOU DO!

DON’T FORGET - ALL OF THE INFORMATION CAN BE FOUND:
www.pakmag.com.au/pbbc

USA - APP GOES THROUGH OUR WARDROBE AND
TELLS US WHAT TO WEAR BASED ON THE WEATHER.
DRONE DELIVERS ANTI-VENOM TO SNAKE BITE VICTIMS IN THE
AMAZON. DOMINOS PIZZA WEDDING GIFT REGISTRY.
NORWAY - AVATAR CONNECTS SICK CHILDREN WITH THEIR
SCHOOL ACTIVITIES SO THEY DON’T GET BEHIND.
NORWAY - AN APP THAT HELPS GROUPS OF PEOPLE FIND TIME FOR
EACH OTHER.
SOUTH AFRICA - UBER STYLE ON DEMAND COURIER FOR SHOPPING.

PMBBC WEBINAR - April 2017

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