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( Polyclinic Service in Rural Market) Marketing ppt
- 1. Presentation on PolyClinic By Rupali Kanse (1515) Trupti Shetty (1520) Shreya Shetty (1518)
- 2. What is ruralmarketing :
- 3.
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- 8. Poly ClinicSTR Aapki sehathumara kartavya
- 9. Location of thepolyclinic: Karad Taluka ( Masur Village) Name of poly clinic: STR Poly Clinic Address of the polyclinic: Jijai Complex, main bazar peth, near by police station, Masur, taluka- Karad. Tele no: 022-2526578 Acquisition of land: Owned Area covered: within 30km INTRODUCTIONTO POLY CLINC
- 10. Houses in thecovered Area :1564 houses Total population:7966 Average sick report: 35% of total population (2788) Registered member: 2500 Distance from HW: 13Km Visiting time of doctor: are mentioned below Normal roll of working staff and doctor available in the clinic: mentioned below. Function time: mentioned in the below chart.
- 12. Objective: • To reachout the untapped area in rural segment. • To provide valuable services to the rural people. • To make service available to the rural people. • To provide medical AID to the needy.
- 14. Our Vision….. A centerof excellence for family medicine and an institution which aims to provide the most advanced comprehensive health care to the community at an affordable cost.
- 15. Our Mission…… 1. Topromote the health of our patients with personalized healthcare. 2. To improve the overall health status of the people by providing comprehensive health care. 3. Provide better, safer and quality emergency and preventive health care services at an affordable cost by establishing a sophisticated modern polyclinic. 4. To maintain excellence in all activities related to Health Care. 5. To advance the frontiers of family medicine.
- 16. SWOT ANALYSIS.. SWOT analysisdeals with internal and external factor of any company, institute, organization. It helps us to understand the internal strength and weakness and external opportunities and threats. Specifically SWOT analysis is a basic, straight forward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal ( Strengths and Weaknesses) and external issues ( Opportunities and Threats) . This helps the firm in accomplishing its objectives, and what obstacles must be over come or minimized to achieve desired results.
- 17. Strength : 1. CompleteArea coverage 2. Near the vicinity 3. Place where the different diseases are treated under one roof. 4. Highly skilled doctors 5. Committed staff 6. Easily accessible 7. We are the only poly clinic in the area.
- 18. WEAKNESS: 1. Less spaceto expansion 2. Challenge to convince the people of rural area 3. Limited specialist 4. Untapped area 5. Cannot provide service 24 by 7
- 19. Opportunity: 1. Can tackleuntapped area 2. Chances of increase in Demand for different specialist. 3. Can attract more villagers 4. Opportunity to increase the area of operation. 5. Expansion option exists to 6. Providing employment to the locals.
- 20. Threats: 1. People aremore attracted towards the medicines provided by the local “vaidya”. 2. Threat from local doctors. 3. Threat of entering of new competitors
- 21. STPD ANALYSIS ….. •S - Segmentation: to divide the market place into parts, or segment, which are definable, accessible, actionable and profitable and have growth potential. • T -Targeting : is a section of a customers you wish to service .
- 22. • P -Positioning : to create an image or identity in the minds of their target market for its product and services . • D - Differentiation : the process of distinguishing the differences of a product or offering from others to make it more attractive to a particular target marketing.
- 23. Staff detail : Thereare 18 staff people in the poly clinic which include • 1 doctor for pathology lab with ( 2 assistant ) • 1 pharmacist for chemist shop with (2 employee ) • 1 peon • 2 receptionist • 12 specialist ( doctors ) • 1 Cleaner
- 24. CONSULTANT DETAIL : Mondayto Saturday Specialist Doctor name Qualification Day Time Physician Dr. Mangesh Patil Dr. kartik patil M.D. (Medicine) Daily 9am to 11.30am 7.30 pm to 8.30 pm Gynecologist Dr. pratiksha patil Dr. sushma pandey M.D.(OB/GY) Daily 11.30 am to 1.00 pm 7.30pm to 8.30pm Pediatrician Dr. Nandini Desai M.D.(Ped) Daily 2 pm to 4.30 pm 6.30pm to 7.30 pm Orthopedics Dr. krishna Shetty M.S.( Ortho) Daily 3.30 pm to 5.00 pm ENT Dr. Nikhil Ubale M.S. (ENT) Daily 5 pm to 6.30 pm
- 25. Pathology Dr. SatyaShetty M.D. (Patho) Dail y 9am to 9 pm Dermatologist Dr. Kamat Dr. vishal devadiga M.D.(Dermitologist) Daily 9am to 11.30am 3.30 pm to 5.30 pm Neurologist Dr. Somya Shetty M.D.,N.B,(Neuro Daily 11.30 am to 1pm Cardiologist Dr. shalinai wadhava Dr. Akshay Shetty DM. cardiology Daily 2pm to 3.30 pm 5pm to 6.30 pm Concern person Day Timing Place Surekha ( practicing nurse) Sunday 12.00 pm to 4.00 pm Outside Chemist shop Free Polio drop facility for villagers
- 26. 8 P’S INSERVISES 1. PRODUCT : ( Services) poly clinic 2. PRICE: we have set the price of our room on the basis of expenses incurred, expected revenue and with concern to capability of villagers to pay for the services. 3. PLACE: Satara district (Masur) 4. PROMOTION: Ad’s in local TV channel ,banners on buses, painting on wall and houses in village, small ad in local theater between the break, pamphlet 5. Physical evidence: poly clinic, cleanliness, facility provided, face to f face interaction with doctors, ambiance. 6. Phase : the service provided is of great speed, people can also take an appointment online, they can even call an register their name before coming to clinic, there is also an option of visit appointment
- 27. 7. Process: ourprocess is systematically framed which starts from taking an appointment- waiting in queue- meeting with respective doctors as per appointment-prescription from doctors –if required check-up and confirmation of diseases in pathology lab ( the lab facility is available in the clinic itself ) - collecting report- consult the doctor regarding the report- prescription by the doctor as per report- prescribed medicine are available in the chemist shop which is available in the clinic it self – leave the clinic 8. People : we are targeting the people in satara district ( karad ) in which there are (216) villages and it consist of( 53,879 ) people out of which 27,134 are males and 26,745 are females out of this village we have targeted the village which is near to the taluka those villages are masur which consist population of 7966 in which 4079 are males and 3887 are females living in 1564 houses. Total area of masur is 1215.43 hectares , masur is 13 kilometer from karad, there is a road connectivity from masur to karad .sometime the people near to the mausr such as also visit to our poly clinic since there are other near by railway connectivity from shirravde- 4km , karad-12km, targaon-14km. There are 17 internal people i. e. staff and doctors.
- 28. REGISTER YOUR NAMEBY VISITING THE CLINIC or THROUGH CALL’S 1. HEART SPECIAALIST 2. EARS NOSE AND THROAT SPECIALIST 3. SKIN SPECIALIST 4. CHILD SPECIALIST 5. WOMENS SPECIALIST 6. PHYSICIAN ( GENERAL DOCTOR FOR COMMON FEVER COUGH AND SO ON… 7. AND MANY MORE ADDRESS: JIJAI COMPLEX, MAIN BAZAR PETH, NEAR BY POLICE STATION,MASUR, TALUKA- KARAD. Tele no: 022-2526578 STR
- 29. Revenue generated frompoly clinic: Rent from doctors : 15000 p/m Rent from chemist: 10,000 p/m Rent from pathology lab: 35,000 p/m
- 30. Material Brand QuantityEach cost Total cost Table Godrej 4 5000 20000 Rounding Chairs Ohio 3 2900 8700 Normal plastic chairs Neelkamal 9 450 4050 Beds Godrej 3 12000 36000 Curtains Local 3 200 600 Pencil box Natraj 1 box 40 40 Pen box Bally 1 box 30 30 Eraser Natraj 1 box 30 30 Sharpener Natraj 1 box 20 20 Expenses incurred for purchasing equipment's for opening and running of polyclinic:
- 31. Material Brand QuantityEach cost Total cost Blank sheets Korex 5 bunch 100 500 Writing pad local 4 50 200 stapler Local 4 30 120 U-pin Local 4 box 10 40 Cello tape Local 1 30 30 scissor Local 3 20 60 Uniform(shirt) Reliance 4 800 3200 Computer system HP 2 29500 59000 Water purifier Kent gold 1 (20 liter ) 2499 2499 Glass 2 50 100 Brooms Local 2 30 60 Mug Local 3 20 40 Buckets Local 3 50 150 Soap Dettol 1 bundle 105 105
- 32. Material Brand QuantityEach cost Total cost Hand wash Dettol 3 40 120 Phenol Sunny 3 56 168 Toilet cleaner Harpic 3 150 450 mop BRW 1 150 150 Dustbin Local 4 55 220 Dust pan Local 1 15 15 Carpet Local 2 50 100 TOTAL MATERIAL COST 1,36,797
- 33. Promotion cost: Distributing 500Pamphlet ( in local language i.e. Marathi) door to door in the village through local person which will incur cost of rs. 250 making charge of pamphlet and 100 rs. To that local person for working for us. And 500 pamphlet distributing through local news paper (Sakal, Pudhari, Tarun Bharat) which will cost 350 rs. Poster on 2 buses will cost 4000 p/m we are getting into contract for starting 6 month with ST Mahamandal which will cost 24000 rs. Painting of houses in village and walls on road for the promotion purpose which will cost 600 per wall and 300 each house we are under taking this activity in 5 houses and 3 walls on main street and bazar which will incur total cost of rs.6300. Small Ad’s in local TV channel ( DD National, shahyadri ) and local theater between the intervals will cost rs.60000 for starting 6 month And we are also going to conduct street play in weekly bazar on every Sunday since Sunday our polyclinic will remain closed and majority of the people gather in this weekly bazar which is an opportunity for us to make villagers aware about our poly clinic without any incurring any promotional cost.
- 34. Setup cost:- purchase of1200 sq.ft Land is rs. ( 500,000 ) Licensing cost rs.50,000 for NA( getting permission from govt. to under take non agriculture activity ) Construction of poly clinic : ( which include 1 common room for staff and doctor, 1 chemist shop ,1 pathology lab, 1 receptionist counter, 3 bathroom ( 1 common bathroom for doctor and staff , 1 for patient and 1 is for pathology use), 2 room for doctor, and under ground storage tank). material cost for construction of above thing is rs. 7,00,000 Labor charges for construction of above mentioned things is - rs. 3,50,000 ( constructed within 2 month)
- 35.
- 36. Cost incurred forland line connection : Procedure: Submission of application form to BSNL with deposite amount 1700 -----BSNL will go through all the procedure and verification and will provide land line connection For this facility they will charge rs. 500. Procedure for water connection: submission of application to nagar palika---nagar palika accept the application --- and provide with two connection which is directly connected to the under ground storage tank, 1 tap is for drinking water and 2nd tap is for other purpose and for this facility they will charge 600 monthly. Electricity connection procedure :- MSCB application – sub meter – wiring completion test report – submit electricity safety form – fire resistant wire – meter set up by MSCB per meter rs.19 therefore monthly bill will be rs. 2000 - rs. 2500
- 37. Cost incurred forNet connection Procedure : Submission of application form to BSNL with deposite amount 5000--BSNL will go through all the procedure and verification and will provide 3 broad band connection for which they charge rs.2300 p/m Salary to staff member : Salary for cleaner rs. 3000 p/m Salary for peon 4,500 p/m Salary of receptionist 6000p/m Insurance cost : 2,00,000
- 38. A1. Start-up Start-up Expenses InsuranceINR 2,00,000 Research and development INR 0 Material INR 1,36,797 Promotion cost INR 91,000 Salary to employee INR 13,500 Connectivity charges INR 12,600 Total Start-up Expenses INR 4,53,897 Long-term Assets INR 16,00,000 Total Requirements INR 20,53,897 Appendix
- 40. COST SHEET: - PARTICULARSAMOUNT Material 1,36,797 PRIME COST 1,36,797 Office & Administration Overhead: - Set-up cost 16,00,000 Water supply 600 Electricity supply 2500 Connectivity charges 9500 Salary 13,500 Insurance 2,00,000 COST OF PRODUCTION 19,62,897 Selling & Distribution Overhead: - Advertisement 91,000 TOTAL COST 20,53,897
- 41. PARTICULARS AMOUNT AMOUNT NetIncome 7,20,000 (+) Non-cash Items Depreciation 93,680 93,680 (+) Cash inflow items Nil (-) Cash outflow items Nil INCREASED WORKING CAPITAL 6,26,320 ADJUSTED PROFIT & LOSS ACCOUNT
- 42. PROFIT & LOSSACCOUNT: PARTICULARS AMOUNT PARTICULARS AMOUNT To Water supply 7,200 By Gross profit Nil To Electricity supply 30,000 By Rent receivables 7,20,000 To Connectivity charges 40,300 To Advertisement expenses 91,000 To Salary 1,62,000 To Net profit transferred to profit & loss Account 3,89,500 7,20,000 7,20,000
- 43. PROFIT & LOSSAPPROPRIATION ACCOUNT: PARTICUL ARS AMOUNT PARTICUL ARS AMOUNT To Capital account: By profit transferred form profit & loss account 3,89,500 Rupali Kanse 1,29,833 Trupti Shetty 1,29,833 Shreya Shetty 1,29,834 3,89,500 3,89,500
- 44. PROJECTED BALANCE SHEET LIABILITIESAMOUNT ASSETS AMOUNT Capital account: Fixed assets: Rupali Kanse 8,00,000 Building 16,00,000 Trupti Shetty 8,00,000 (-) depreciation 5% 80,000 Shreya Shetty 8,00,000 15,20,000 Furniture 1,36,797 (-) depreciation 10% 13,680 1,23,117 Insurance 2,00,000 Cash in hand 1,00,000 Cash at bank 4,56,883 24,00,000 24,00,000
- 46.
- 47. Bibliography and thanksgiving : The data mentioned in the introduction about the population , place is according to 2010 censes data And a big thanks to Prof. Mangesh Patil for giving us an opportunity to undergo in rural area and learn about service marketing, and for helping us with all the related guidance. And last but not the least a heart full thanks to Mr. Prashant Mane ( Project Manger in )for all his help and a kind response to all our questions
- 48. CONCLUSION: Thus, looking atchallenges and the opportunity offers to the marketers and the services' provider it can be said that the future is very promising for those who can understand the dynamics of the rural market and make use of them to their best advantage.