Fig. 8-4: Grand Strategy Selection Matrix
Overcome Weakness
Maximize Strengths
Vertical integration
Conglomerate
diversification
Horizontal integration
Concentric
diversification
Joint venture
Turnaround or
retrenchment
Divesture
Liquidation
Concentrated growth
Market development
Product development
Innovation
Internal
(redirected
resources
within the
firm)
External
(acquisition
or merger
for resource
capability)
I
IV III
II
Fig. 8-5: Model of Grand Strategy Clusters
Rapid Market Growth
Slow Market Growth
• Reformulation of
concentrated growth
• Horizontal integration
• Divestiture
• Liquidation
• Turnaround or retrenchment
• Concentric diversification
• Conglomerate diversification
• Divestiture
• Liquidation
• Concentrated growth
• Vertical integration
• Concentric diversification
• Concentric diversification
• Conglomerate
diversification
• Joint ventures
Strong
Competitive
Forces
Weak
Competitive
Forces
I II
III
IV
Fig. 9-1: The BCG Growth-Share Matrix
Cash Generation (market share)
High Low
High
Low
Cash
Use
(growth
rate)
Fig. 8-5: BDC’s Growth/Share Matrix
Fig. 9-1: The BCG Growth-Share Matrix
Market Share
Sales relative to those of
other competitors in the
market (dividing point is
usually selected to have
only the two-three largest
competitors in any market
fall into the high market
share region)
Growth Rate
Industry growth rate in
constant dollars (dividing
point is typically the
GNP’s growth rate)
Description of Dimensions
Fig. 9-3: Industry Attractiveness-Business
Strength Matrix
Industry Attractiveness
High Low
Medium
High
Medium
Low
Business
Strength
Fig. 9-3: Industry Attractiveness-Business Strength Matrix
Industry Attractiveness
Subjective assessment
based on broadest
possible range of external
opportunities & threats
beyond the strict control
of management
Business Strength
Subjective assessment
of how strong a
competitive advantage is
created by a broad range
of the firm’s internal
strengths & weaknesses
Description of Dimensions
Fig. 9-4: The Market Life-Cycle Competitive
Strength Matrix
Stage of Market Life Cycle
Introduction Growth Maturity Decline
Low
Moderate
High
Competitive
Strength
Push: Invest
Aggressively
Caution: Invest
Selectively
Danger: Harvest
Fig. 9-4: The Market Life Cycle - Competitive Strength
Matrix
Stage of Market Life
Cycle
See page 197
Competitive Strength
Overall subjective rating,
based on a wide range
of factors regarding the
likelihood of gaining &
maintaining a competitive
advantage
Description of Dimensions
The business unit competitive position
Strong Average Weak
Fig. 8-10: The Life-
Cycle Portfolio Matrix
Development
Growth
Competitive
shakeout
Maturity
Decline
Saturation
Th
e
Industry’s
stage
in
the
evolutionary
life
cycle
Fig. 8-7: The GE Nine-Cell
Planning Grid
popularstrategydiagrams-110913094358-phpapp01.ppt

popularstrategydiagrams-110913094358-phpapp01.ppt

  • 1.
    Fig. 8-4: GrandStrategy Selection Matrix Overcome Weakness Maximize Strengths Vertical integration Conglomerate diversification Horizontal integration Concentric diversification Joint venture Turnaround or retrenchment Divesture Liquidation Concentrated growth Market development Product development Innovation Internal (redirected resources within the firm) External (acquisition or merger for resource capability) I IV III II
  • 2.
    Fig. 8-5: Modelof Grand Strategy Clusters Rapid Market Growth Slow Market Growth • Reformulation of concentrated growth • Horizontal integration • Divestiture • Liquidation • Turnaround or retrenchment • Concentric diversification • Conglomerate diversification • Divestiture • Liquidation • Concentrated growth • Vertical integration • Concentric diversification • Concentric diversification • Conglomerate diversification • Joint ventures Strong Competitive Forces Weak Competitive Forces I II III IV
  • 3.
    Fig. 9-1: TheBCG Growth-Share Matrix Cash Generation (market share) High Low High Low Cash Use (growth rate)
  • 4.
    Fig. 8-5: BDC’sGrowth/Share Matrix
  • 5.
    Fig. 9-1: TheBCG Growth-Share Matrix Market Share Sales relative to those of other competitors in the market (dividing point is usually selected to have only the two-three largest competitors in any market fall into the high market share region) Growth Rate Industry growth rate in constant dollars (dividing point is typically the GNP’s growth rate) Description of Dimensions
  • 6.
    Fig. 9-3: IndustryAttractiveness-Business Strength Matrix Industry Attractiveness High Low Medium High Medium Low Business Strength
  • 7.
    Fig. 9-3: IndustryAttractiveness-Business Strength Matrix Industry Attractiveness Subjective assessment based on broadest possible range of external opportunities & threats beyond the strict control of management Business Strength Subjective assessment of how strong a competitive advantage is created by a broad range of the firm’s internal strengths & weaknesses Description of Dimensions
  • 8.
    Fig. 9-4: TheMarket Life-Cycle Competitive Strength Matrix Stage of Market Life Cycle Introduction Growth Maturity Decline Low Moderate High Competitive Strength Push: Invest Aggressively Caution: Invest Selectively Danger: Harvest
  • 9.
    Fig. 9-4: TheMarket Life Cycle - Competitive Strength Matrix Stage of Market Life Cycle See page 197 Competitive Strength Overall subjective rating, based on a wide range of factors regarding the likelihood of gaining & maintaining a competitive advantage Description of Dimensions
  • 10.
    The business unitcompetitive position Strong Average Weak Fig. 8-10: The Life- Cycle Portfolio Matrix Development Growth Competitive shakeout Maturity Decline Saturation Th e Industry’s stage in the evolutionary life cycle
  • 11.
    Fig. 8-7: TheGE Nine-Cell Planning Grid