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- 2. CONTENTS Introduction……………………………………………………………………… 3 Styling Tips………………………………………………………………………4 Visual Merchandising………………………………………………… 10
- 3. INTRODUCTION 3 Gabriela Alejandra Brunois a visionary fashion merchandiser. As a child, her passion began when she used to watch her older sister combine clothing, colors, styles, shoes and makeup. Bruno developed a taste for everything fashion. As she grew up, she began watching television shows, reading magazines, following her favorite artists and her vision was mostly focused on the way they dressed and how they projected themselves through fashion. Bruno’s mother encouraged her by telling her that she had the ability to combine garments of different styles, colors and accessories in a manner that set her apart from others. Bruno was never monochromatic and her choice of apparel attracted the attention of other people. Her friends at school treated her as a fashion consultant. They would ask for her opinion on different looks for events. At 16, she studied modeling in her native, Puerto Rico. She learned about image projection, posture, social poise, makeup, hair, which in turn, became her fascination. She began to have interest in East Asian music and fell in love with their sense of fashion. Her passion is innate. Bruno’s dreams are to travel to other countries, delight in their culture and apply her skills and creativity in the field of fashion. Bruno is a personal stylist that enjoys working with an array of people. With passion a pursuit, Bruno will share her innate abilities of fashion with the world.
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- 5. Professional Looks Neutraltone clothing Sophisticated Knee length skirt Pantsuits Comfortable shoes
- 6. Professional Looks Neutraltone clothing Business-casual Appropriate dress length Pantsuits Simple
- 7. Street Shopping Make shoppinga positive experience with some stylish clothes. Take an upbeat friend with you and look cute in this type of styles while looking for new garments. And remember your #1 must have: a nice stylish bag or purse to have your credit card and cash secure or just to bring all pieces of your wardrobe together.
- 8. Night Out “A girlshould be two things: classy and fabulous.” – Coco Channel From looking stunning for a date to a typical girl’s night out, these styles will leave any guy asking for you. Black is back, so wear it, and add some color that pops and gives your wardrobe a playful but classy look. Do not forget to wear your jewelry and some nice heels or platforms.
- 9. Airport Fashion Who saysthat to catch a flight you cannot be fashionable? By wearing this type of styles you will be comfortable and still look amazing. Remember to bring your passport, some magazines, a camera, some candy, and enjoy every city you land in while looking trendsetting.
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- 12. THE LOOK Dior Hommes AntonioMarras Mami Viktor & Rolf
- 13. CUSTOMER PROFILE “The YoungProfessional” Demographic Profile: Men ages 25-40 90% college educated Live in large cities Majority live on their own 85% single;15% married Average household income = $50k Occupations include: students and professional jobs All ethnicities Psychographic Profile: Wants to stay in the latest trend Active lifestyle – gym, nightclubs, shopping, parties, etc. Quality and label are important Responsible, outgoing, professional and social personalities Might work in the fashion industry.
- 14. WINDOW Fall/Winter 15 Theme: “Paparazzi’s Most Wanted” Preparation Time: 5 days
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