Post Method for Social Media Strategy
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The document discusses creating SMART objectives for effective social media campaigns, emphasizing the importance of people over technology. It introduces the POST method (People, Objectives, Strategy, Technology) for developing these campaigns and highlights that only 25% of nonprofits have a written content strategy. It also encourages measuring value offered to supporters and provides resources for creating a social media marketing plan.
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Post Method for Social Media Strategy
- 1. POST Create smart objectives For creating smarter social media campaigns People Objectives Smart objectives are specific, measurable, attainable, relevant, and time-bound. "500 event registrants by September 30th" Method Wheredoyourcurrentsupportershang out? Whatstoriesarethey mostpassionateabout? What are you trying to achieve? Can it be measured? The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press). It's a framework for developing smarter social media campaigns that prioritize people over technology and tactics. Plus, it's a no-brainer to remember. BUT Only25%of nonprofits have a written content strategy! Over90% of nonprofits have a Facebook Page
- 2. Tactics Strategy Technology Don't forgetto Measure! What value will youoffer your people inexchange for their email, money,time,or influence? Mentions Website traffic Conversions http://forrester.typepad.com/groundswell/2007/12/the-post-method.html http://contentmarketinginstitute.com/2013/11/nonprofit-2014-content-marketing-research/ What toolsand tacticswill you use? What should you outsource? Useful Tools Download a free copy of The One Page Social Media Marketing Plan johnhaydon.com/plan