Poster and magazine mock up and proposal.

Poster and magazine mock up and proposal.

• 1.
  Poster and magazine proposal
• 2.
  In these posters,it is dark around the border and there is a spotlight on the doll. The title of the films are written in red. This would symbolize the horror genre which these films share. The font of this title makes it seem as if it has been scratched. This suggests a trouble, danger, a thrill
• 3.
  Poster mock up Thisposter features the doll which is the antagonist in the film. In other films such as chucky and annabelle, where the villain has been a doll, the doll has been the main focus of the film’s poster. There is a slight tint of red which was inspired by a shot in the trailer, chucky, where there was a red tint over the shot of the doll which symbolizes danger. Furthermore there is a vinete around the border which creates a spotlight focusing on the doll showing its significance in the film. The title is written in red. The posters for annabelle and chucky also have their titles written in red. This tells the audience that the film will be in the genre of horror. I have chosen this font for the title as it looks like it is written in chalk which is associated with children, playfulness and innocence. To improve, i would reduce the head space, either zoom in closer or zoom out so that there is equal space around the doll because in this mock up the feet are very close to the border. I would also increase the contrast to make the doll stand out a bit more
• 4.
  The positioning ofthe doll suggest vulnerability and Innocence A red tint suggest evil and horror genre The title font is in chalk writing, suggest children in the film. The red colour suggest horror genre One eye is hidden suggest the doll has another identity. This idea is inspired by ‘ID magazine’, although it is a fashion magazine, it plays on the idea of identity which is a theme in our film as on of our characters gets possessed into a doll.
• 5.
  Inspired by theposter of Annabelle I cropped the photo into a half face. This idea fit well with theme of the film- a child trapped inside a doll, which is why there is only half the face in the frame. It shows this doll is not what it seems. The title is blue to match the eye colour. The release date on the poster. This date will be changed to the summer as further research shows that slasher and thriller films are released during the halloween time period. Horror films are released during the summer in time for the summer holidays where teens will have more time to go to the cinema. The doll on the poster is the doll the protagonist is possessed in. similarly to annabelle and chucky posters which features the dolls on the poster instead of a character played by a human.
• 6.
  A close upshot for the poster This is not a successful draft of the poster. The angle of which the image is taken from is straightforward. This does not create much of an impact for the audience. The lighting does not have a large impact on persuading the audience to go an watch the film. The overall vibe of this poster is bland.
• 7.
  Poster proposal The posterwill feature the doll. This is because the other films in the same genre and share the same themes as The dollhouse feature the antagonist doll in their poster. The poster will have a spotlight on the doll and it will have a dark background. The lighting will be warm or there will be an under lighting. This gives a clue to the audience that the doll is the antagonist, a mischievous evil character. The title will be written in red as it will let the audience know that this is a horror film. The font of the title will be written in a chalk font to suggest the doll theme in the film. The font was inspired by the film, you're next.
• 8.
  Magazines Thes magazine coversfeature the antagonist of the film. Magazines end to feature the actors a opposed to the doll. These covers are a close up shot of the antagonist’s face These images of the covers are taken from a high angle, the model’s chins are often down.
• 9.
  First draft ofour magazine cover This cover features the doll in the trailer for The dollhouse. This is consistent with other horror film magazine covers a they also feature the antagonist on the cover The title of the film and the name of the magazine is written in red to indicate to the audience that this is a horror film This draft does not have too much writing on the cover. It also does not advertise any articles which may be in this issue of the magazine or other similar films he audience may enjoy. This brings all the attention to the doll and this film. Conversely to other covers, this cover is shot in a dark room with under lighting. Real magazine covers are usually shot with an overhead spotlight or bright studio lights. We decided to shoot this image with this particular lighting because it sets the creates the right mood for the film. The doll has a round innocent face, blue eyes and is wearing a beach hat. The lighting is a juxtaposition to tell the audience that this is not the protagonist.
• 10.
  This cover challengesother real magazine covers. 1. It features two subjects, one of the dolls is not significantly featured in the trailer, however there are two girls that are featured in the trailer. 2. There is a lot of head space, usually the subject takes up the whole cover 3. The heading is not bold and bright, it usually touches the model’s head (is either partially hidden behind the model’s head or placed over the model’s head) 4. The lighting is brighter on the head space. It is darker on the face. Magazine covers usually highlight the face. 5. This cover is shot in a landscape composition. However,some features which make this magazine cover successful is; 1. One doll had a brown hat as opposed to a white bonnet. This suggest that something will taint this character. The doll with the brown straw hat seems to be more prominent in the frame which suggests that something significant happens to this character in the film. 2. The writing is written in red which suggest that this is a horror film. 3. The magazine is offering sneak peak exclusives inside the magazine. This persuaded that consumer to purchase the magazine to see what is inside.
• 11.
  Refined magazine cover Thiscover has been edited to rectify the elements which challenged traits of real magazine covers for horror films. 1. The lighting has been brightened on the dolls’ faces. 2. The title is now bold and bright red. It also slightly covers the dolls hats. 3. The head space has been reduced. We have decided to keep two dolls on the cover as there are two main characters in the film.