Poster mind map

Poster mind map

• 1.
  OCR Media Studies– A2 Level Unit G324: Advanced Portfolio Mind Map and Research Name: Jessica Blundell Candidate Number: 1020 Center Name: St. Andrew’s Catholic School Center Number: 64135 Generation of Ideas for Ancillary Product 2) – Poster
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  Theme ideas Sinister Theme: This themewould bring an aspect of darkness to the poster and intrigue the audience to find out what is going on in the fictional world of “Hanging Hill Lane”. This theme is adopted in existing soap opera posters to increase the drama and anticipation for the soap, thus increasing the tension. For example, the EastEnders poster shown below. Horror: This theme would be particularly relevant to the trailer for ‘Hanging Hill Lane’ as there are frightening themes such as conflict, stalking and kidnapping. This will give the audience an idea of what to expect, and as ‘Hanging Hill Lane’ is more sinister than other soaps, it can increase the interest in it. Romance Theme: This theme could be relevant as the trailer features an arguing couple. The poster could include them together and will introduce the audience to the characters as well as allowing them to start picking whose side to be on. This could be a good theme to use as the arguing couple characters could be at the center, with other characters surrounding them and looking as if they’re observing them.
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  Tagline ideas “Once you’re in,you’re never out…” This adds an element of fear and anticipation, as it makes it clear that the characters cannot escape. The second person narrative of “you’re” brings the audience into the world of the soap as it connotes that once they start watching, they will be hooked and wont be able to stop. Additionally, ‘never out’ means that once you enter ‘Hanging Hill Lane’ there is no escape from it, as well as never being able to forget what you’ve seen there, making it appear as a mysterious location. “Who will win this battle?” The question used here will ultimately make the audience think, however, since it is a new soap they wont have any knowledge of the show to think about. Therefore, it could entice them to watch the soap as they will want to know what is going on inside the soap. Furthermore, ‘battle’ suggests that there is conflict within the community, and characters are in a constant struggle to come out on top and be the best, therefore being able to control ‘Hanging Hill Lane’ “Someone is always watching” This could potentially create some fear among the audience and concern for the characters. They could take on the role of the “caregiver” (Maslow’s Hierarchy of needs ) thus making them feel sympathy for some characters as they could be in danger. The verb ‘watching’ introduces suspicion and observation, as well as denoting that whatever a character does, they’ll always get caught. This fits in with the trailer as the girl who is walking through ‘Hanging Hill Lane’ is seeing all of the corrupt events taking place. “Where no one is controlled…” This could entice the audience as the characters cannot be controlled, meaning they can do almost anything. This will bring suspicion to the audience and will make them want to know what they will do, and what extremes the characters will go to, to fulfil their ambitions. The use of ‘no one’ suggests that the characters want their activities to remain unknown and will go to any extreme to keep it a secret, as well as not allowing themselves to be controlled.
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  This tagline depictsthat something serious is going to happen and will cause the soap to be forever changed. It has a full stop after change and forever, making it more dramatic and tense as it introduces a scary and dramatic storyline. This tagline is another dramatic sentence depicting something serious is about to happen. It denotes how the upcoming storyline will not be boring and will be packed with drama because the events which will occur will forever changed the soap Again, this tagline is dramatic and introduces suspicion and mystery. This because the soap is hinting at a storyline and what the outcome will be, but does not give away too much information, thus enticing the audience and potentially new audience members. Tagline examples
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  Images needed A picture ofAshtead Village - This will be the background for the poster. - It will be taken at the top of Ashtead Village so that the whole village is in view - This will set the scene for the soap and introduce the audience to what they can expect to see in the soap - Image manipulation will be used to make it darker, also a red tone might be added to represent danger. Pictures of some of the characters in the trailer - Myself, Mary, TJ, Jack, Zeyan, Patrick - Images taken will be manipulated to decrease the light and make them darker - Will be organized in a way to make Mary, TJ, Jack and Patrick be looking towards me and Zeyan as these two characters have the most dramatic scenes within the trailer. - Or they will be organized so that the images of me, Mary, TJ, Jack and Patrick are at the front and Zeyan is in the background looking at them
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  Synergy with social media Twitter, Instagramand Facebook logo - #HangingHillLane will be placed above the logos - The logos will be in a row at the bottom right of the poster Synergy with social media means that the audience will be able to interact with the soap and build a ‘personal relationship’ (Katz) with it and its characters. This will entice them to watch the soap as they feel they know it and its characters better and will want to stay up to date with what is happening. The fact that ‘Hanging Hill Lane’ is a new soap means that any of the potential audience who see this poster and thus see its social media, will become enticed to watch as it is new and never seen before, and will have some knowledge of the soap before they even watch it due to the image of Ashtead Village and the images of some of the characters. Therefore, it wont feel completely new as they will be familiar with some aspects of it. Those who go to the soap’s social media will not only be able to interact with the soap, but other audience members as well. They can discuss the soap and what they expect from the next episode, or discuss what went on in the newest episode. This will make them feel part of a community which will make them want to continue watching and stay up to date with the soap. Twitter: “Forecast that there will be 16.4 million users by 2017” (https://www.statista.com/statistics/271350/twitt er-users-in-the-united-kingdom-uk/) Instagram: “14 million Monthly Active users for the UK” (http://www.rosemcgrory.co.uk/2016/01/04/s ocial-media-statistics-2016/) Facebook: “32 million” users https://www.statista.com/statistics/27 1349/facebook-users-in-the-united- kingdom-uk/ I will edit the logos so that it is just the outline of the social media logo to make the poster look more professional.
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  Synergy with magazine I will includereviews at the top of the poster identifying different soap/TV magazines and their review/comment about ‘Hanging Hill Lane’ I will include a review from my magazine “soap delivery” to introduce synergy between my two ancillary products. For this I will just be using one word to describe the soap. I’ll present this by having the amount of stars out of five that each magazine rates the soap along with a comment and the name of the magazine below it. “SIMPLY AMAZING” SOAP DELIVERY E.g. Ideas of comments: • Extraordinary • Remarkable • Incredible • Gripping • Astounding I got this idea from a previous students work. I think it made their poster more professional and it makes it more realistic, as well as enabling an audience to be enticed because it looks like an entertaining and high quality soap.
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  Conclusion 1) What Ineed to do: • I need to capture the images I need, such as one of Ashtead Village and the characters I wish to include in the poster. • I need to find possible font styles I could use on the poster (for example, downloading one from dafont.com). • I need to create a hand drawn draft so I know how to set out my poster. 2) What I need to organise and arrange: • I need to organise a time to take pictures of the people I want in my poster. This is likely to be during a media lesson. • I need to find font styles • I need to find social media logos such as Instagram with an outline only, if I cannot find this I will have to manipulate the logo myself. 3) What software I will use: • I will be using Adobe Photoshop to make sure that my poster is professional. • I am familiar with Photoshop, therefore I am aware of the tools that should be used to make the poster professional. It will also make the process of making the magazine quicker.