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Quality management techniques are used at Beach House Hotel to continuously improve processes and customer satisfaction. These include quality circles to involve all staff in identifying and solving problems through a PDCA cycle approach. Total quality management is also used to measure performance, identify errors, and drive improvement in quality, time, and cost through benchmarking current practices. Customer complaints are viewed as opportunities to test systems and processes, and a loop feedback process is employed to ensure customer satisfaction through addressing issues and maintaining a customer-focused mindset.
