Power Of Branding - Zamawa Arenas, ARGUS

Power Of Branding - Zamawa Arenas, ARGUS

• 1.
  The Power ofInternal Branding Employees are the embodiment of the brand
• 2.
  WHAT IS INTERNALBRANDING? » A set of strategic processes that align and empower employees to deliver the appropriate customer experience in a consistent fashion. These include: internal communications – employee newsletters, messages from president/ED/CEO. training support – brand workshops for existing employees, new hire orientation including explanations of the brand promise. leadership practices - walk the talk – communication through behavior especially from senior management. reward & recognition programs – peer recognition programs for positive brand behaviors. How do you ensure your brand meets your audiences expectations?
• 3.
  DEFINE YOUR BRAND» Ensure everyone stays on message Have you created a brand positioning statement (sometimes referred to as an "elevator speech") that clearly defines who you are, what you do, how you do it, and why anyone should care enough to support you? Are your brand messages and logos used consistently and uniformly in all internal and external communications? Do you know if your brand messages resonate clearly and positively with employees and external audiences?
• 4.
  PROMOTE YOUR BRAND» Know what your brand messages are Does everyone affiliated with your organization—from board members to support staff and volunteers—know what your brand messages are, and do they understand what it means to be a a good Brand Ambassador for your organization? Do your leaders and staff actively promote your organization in the community? How effectively does your Web site reflect your brand? A Brand is a promise. It’s up to the people in your organization to keep the promise.