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Powers, stephanie personal branding
This document discusses personal branding and provides tips for developing a personal brand. It begins by defining personal branding as marketing oneself to others. It then explains that personal branding is important because businesses and customer service interactions are increasingly personal. The document outlines steps to understand, assess, and improve one's personal brand. It provides tips on using various online and offline tools to communicate one's personal brand message. The goal of personal branding is to become known as an industry expert by getting involved in industry conversations, working with media, teaching, and creating content.
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Powers, stephanie personal branding
- 1. Branding: Now it’s Personal PRESENTED BY STEPHANIE POWERS HAGERSTOWN COMMUNITY COLLEGE HAGERSTOWN, MD [email protected] 240-500-2490
- 2. Agenda What isthis personal branding thing all about? Understand your brand. Assess your brand. Improve your brand.
- 3.
- 4. What’s this allabout? 1997 – Tom Peters, The Brand Called You Personal Branding Definition “The process by which we market ourselves to others.” – Dan Schawbel, Personal Branding 101: How to Discover and Create Your Brand http://www.youtube.com/watc h?v=yu0OJqhcMwQ
- 5. BUT….Why? Corporate Brand Product Brand Personal Brand vs.
- 6. BUT…Why? We livein a knowledge economy. Why do customers buy from YOU? Your company’s image, AND YOUR product knowledge, service, personality, etc. Businesses are more personal. Customer service is personal. Consumers interact with people. http://www.nbc.com/the- office/video/traveling- salesman/116243
- 7. OK…Now what? 1. Understand your brand.
- 8. OK…Now what? 2. Assessyour brand.
- 9. OK…Now what? 3. __________ your brand. (Based on your assessment)
- 10. Developing Your Brand Be yourself The Brand That Feeds: Balancing Personal and Professional on Social Media Be transparent Know your value Build on your strengths http://www.youtube.com/watch?v=8RK_Wbcof_s
- 11. Tips We livein a Twitter world – think, talk, type 140 characters at a time. Think in terms of projects. Use a variety of tools to communicate your message. Yes – online AND offline Determine if/how much to integrate with your company’s brand. Should You Combine Your Personal and Business Social Media Identities?
- 12. Your Branded Items Business Cards Resume Website/Blog Portfolio Social Media Profiles LinkedIn Twitter Facebook YouTube Email Address http://theoatmeal.com/comics/email_address
- 13. Holy Grail ofPersonal Branding: Be Known as an Industry Expert Get involved in industry-related conversations Track Twitter for questions – respond with expert info, NOT product/service promotion Answer LinkedIn questions and get involved in groups Work with media Give presentations Teach a class Content, Content, Content! Blog Video Testimonials
- 14. More Articles ofInterest Tom Peters, What a “Personal Brand” is NOT Megan Marrs, The First Step to Building Your Personal Brand