PPT ENG. Q2 - W6 Recognizing Propaganda Devices.pptx

A. recognize evaluative word choices to detect biases and
propaganda devices used by the speakers (EN6LC- IIIb-
3.1.12),
B. analyze biases and the different propaganda
devices used by speakers;
C. Create/Develop an advertisement using one of the
propaganda devices to endorse a product.
D. appreciate the value of asking or researching from
reliable sources rather than merely believing on
propaganda techniques.
Learning Competency:

 What are the different
text types?

Review:
Identify what type of factual text is
being described in each number.
It is a type of text that instruct
someone on how to do something
or how something was done.
Procedural

It is a type of text that gives a
vivid description of the
characteristics or features of
something.
Description

It is a type of text that
persuade or sway someone
to do or believe in something.
Persuasion

retell an event or series
of events.
Recount

argues one side of an
argument or discuss both
sides of an issue.
Discussion/
Argument

Recognize Evaluative
Word Choices to Detect
Biases and Propaganda
Devices Used by the
Speakers

Pretest
You’re Biased! Read each message and decide whether it
is biased or not. Then, identify which propaganda
technique is used.
NEW VIDEO GAME
“Thrill a minute!”
“ The best game out there!”
“Exciting stuff”
Is this message biased?
If it is, what propaganda technique does it use?
Glittering Generalities Bandwagon

Vocabulary
1.Bias
2. Propaganda
is a judgment based on a
personal point of view
Messages that are made to
manipulate people’s actions
and beliefs

Let the learners watch this video and answer the questions
below.

1. What is in the commercial?
The commercial is about fried chicken.
2.What details or words in the
advertisement attracted you? Why?
Here are some words or ideas: crispy,
crunchy, yummy, tender, best, favored
with secret blend of herbs and spices,
perfectly fried, amazing and addictive.

3. What makes the commercial catchy?
The commercial is catchy because of
the convincing words included in it.
4. If you are the customer, would you
buy the food endorse in the video? Why?
If you said yes, you were definitely caught
by the positive descriptions given.

Science and Health Integration:
What nutrient can we get
from eating chicken?
Protein - Nutrient from eating chicken
It can build and repair worn
out body tissues.

Have you tried to convince
someone to try a new
product? How did you do it?
Look at these pictures.
These are the local products
we have in our locality.
Think of way how you can
promote these products to
everyone.

What Is It Recognizing Bias and
Propaganda Devices
Bias is a judgment based on a personal point
of view or prejudice in favor of or against one
thing usually in an unfair manner. It means that
a person prefers an idea and possibly does
not give equal chance to a different idea.
Bias is generally seen as a “one-sided.”
perspective. It is usually found in essay writing.
Bias can be influenced by several factors,
such as popularity.

Some Indicators of Biased
Information
1. The language used is often extreme,
exaggerated or inappropriate.
2. The argument appeals more to the
emotions then to the logic.
3. The author wishes to present a limited
view of the topic.

*Some Indicators of Biased Information
4. Presents only one side of an argument/
heavily opinionated.
5. Includes only facts or examples that support
the speaker’s opinion.
6.Mostly, the purpose is to persuade, endorse
promote, market, sell or entertain with no
regard for factual evidence.

*Examples of Bias
*
1.“Cats are not good
for anything”. Bias against cats.
2. “The best event for me
is playing badminton not
soccer.” Bias against soccer.
3. “I like all sports, but none
are as good as football.”.
Bias against other sports.

Recognizing Bias and Propaganda Devices
What Is It
Propaganda refers to the spreading of information, ideas,
or rumor with the intention of influencing people’s opinions or
emotions. In propaganda, there are misleading ideas that are
used to promote or publicize a particular cause or point of
view. The different materials and media used for conveying
propaganda messages include paintings, cartoons, posters,
pamphlets, films, radio and TV shows, and websites.
Different companies use propaganda devices when they
advertise their products to convince people to buy them
rather than those of others.

Advertisement presents different points of
ideas to the viewers such as to:
1. inform - giving information about different
topics;
2. entertain - making people laugh and making
life
a little lighter;
3. persuade - giving public opinion; and
4. criticize - giving opinion on certain topics

1.Bandwagon
It is a device used to attract the public to use a
product or join an activity because everyone is
doing or taking it.
Look at the picture.
What about it?
What can you say about the
purpose of the speaker in
creating this kind of
advertisement? How many
persons are shown in the
image?
Do you think the audience
will be convinced to do an
activity, use or buy a product
if only one person is doing or
using it? Why or why not?

Example:
“Join an educational trip to
Silliman University
Anthropology Museum. Buy
two (2) tickets and get one
(1) for free. Join thousands
of learners who have
watched the exhibits of rare
and priceless collections of
ethnological artifacts from
early 500-200. B.C. So,
what are you waiting for? It
is worth the experience!”
1.Bandwagon

2. Card Stacking
The strategy of showing the product’s best
features, telling half-truths and omitting or lying
about its potential problems.
A brand of snack food is
loaded with sugar and
calories. The commercial
misleads the customers
by boasting that the
product is low in fat,
which implies that it is
also low in calories.

Math Integration:
Solve this Problem:
Thess bought 1pack of Sun chips with 18 grams
of whole grains as much as a slice of wheat
bread. If she bought 12 packs of Sun chips how
many grams of whole grains would she have ?
18 grams of whole grains
X 12 packs of Sun Chips
___________________________
216 grams of whole in 12 packs of Sun Chips

3. Transfer
It is an act of associating or relating a product to someone
or something we like. This technique uses your feeling about
one thing to get you feel the same way about something
else. Transferring the authority and popularity.

It is a propaganda device that is used when an
important person or famous personalities endorses a
product or service to target audience.
4. Testimonial
Kris Aquino was one of the most
famous actress and effective
endorsers of the Philippines that
has millions of followers and
fans. She can easily convince
people to use the product she is
endorsing because of her
popularity, experience and
knowledge about the product.

5. Plain Folks
This is the use of ordinary person rather than rich or
powerful individual to promote a product or service
is of appeal and value to everyone. Its technique is
in contrast with the use of celebrities.
An ordinary housewife/mother
is washing clothes. For sure
many mothers can relate to her.
The purpose of this ad is to
promote wise, healthy and
simple living.

Just like the man in the picture,
former Senator Manuel “Manny”
Villar, who comes from a middle
class family in Tondo now a
billionaire appears ordinary,
rather than rich.
(http://en.m.wikipedia.org./wiki/

6. Name Calling
This device or technique consists in giving a bad name to a person, a
group of idea or an event. This is used when on product puts down a
similar product by saying theirs is superior in some way. Political
candidates also use this to make their opponent undesirable.

The most obvious name-calling
involves bad names.
For example:
Fascist
Bum
Terrorist

6. Name Calling

7. Glittering Generalities
It makes use of general, high sounding/fancy words to
promote a product or idea that elicit a positive response or
feeling from you. In turn this feeling is what makes you want
to buy the product, try the service or become affiliated with
the brand.
7.These feel-good words
regularly surface in
commercial taglines and
political slogans:
 The No. 1

8.Technical Jargon. It uses unfamiliar or highly
technical terms to impress,
confuse or deceive
consumers or audience. It does not
really explain how it is connected with what
is being promoted.
Example: “Soyamar with lacto-bacilli shirota strain
is good for your TUMMY.

G. Appeal to Fear. It scares or frightens
consumers so that they will either
patronize or avoid the product or
service.
Example: “Cigarette smoking is
dangerous to your health. It may result
to cancer and other respiratory illnesses.”

H. Powerful Words. It uses either pleasant
or hideous sounds to either lure or
drive people away from something.
Example:
Shampoo commercials saying “soft, silky,
shiny hair” to convince the audience to
patronize the products.

Salient Points!
Let’s Learn More!
Name calling- giving a bad name to a person, a group an
idea or an event
Glittering Generalities – using high sounding fancy words
like “better”or “ best”.
Card Stacking –showing the product’s best features, telling
half-truths and omitting or lying about its
potential problems
Transfer - transferring the authority and popularity
Plain Folks – ordinary person rather than rich or powerful
individual
Testimonial – celebrity endorsement
Bandwagon – everyone is doing it/ peer pressure
TYPES of PROPAGANDA

Source: https://www.emaze.com/@AQOWRWFL.
Individual activity:
A. Direction: Identify correct propaganda devices
being described.
1. It makes use of general, high
sounding/fancy words like
“better”or “ best”to promote a
product.
G l i t t e r i n g G e ner al i t i es

2. It is an act of associating or relating a product to
someone or something we like. It is transferring the
authority and popularity.
t r a n s f e r
3. Using of important persons or famous
personalities/celebrities endorse a product
or service to target audience.
Te s t i m o n i a l

4. It makes you think that everyone else is
doing it.
B a n d w a g o n
5. This is the use of ordinary person rather than
the rich or powerful individual to promote a
product.
P l a i n F o l k s

6. It is giving a bad name to a person, a
group an idea or an event.
.
N a me C a l l i n g
7. Means presenting favourable facts about the
product. It is a way to manipulate information
so that one product looks better than another.
C a r d S t a c k i n g

. 9.. It uses unfamiliar or highly technical terms to
impress, confuse or deceive consumers
or audience.

10. It uses unfamiliar or highly technical terms
to impress, confuse or deceive consumers.
P O W E R F U L
W O R D S

B. Recognize bias statement. Put a before a
number if the statement is bias and if not. Write
your answer on a separate answer sheet.
x
/
1. Study shows citrus fruits are
good sources of vitamin C.
/
x
2. Beth and John are the best
persons for the job.
3. I don’t like classical music, it is too
complex.
/

B. Recognize bias statement. Put a before a number
if the statement is bias and if not. Write your
answer on a separate answer sheet.
4. Research shows eating vegetables
will boost one’s immune system.
/
x
5. Quality education must be
enjoyed by all children regardless
of their status in life.
x
x

 Divide students into groups of three.
 Give them the materials for the
activity.
 Let them do their respective task by
observing the rubrics.
 Have them prepare a short yell before
the presentations.
 Post and explain the activity.

POINTS INDICATORS
5 Shows eagerness and cooperation to do the task,
participate actively, do great help to the group and
respect other’s opinion. (ESP Integration)
4 Shows eagerness and cooperation to do the task,
good followers only.
3 Participated but late, with teacher’s supervision.
2 Activity was done but does not show eagerness to
participate or cooperate.
1 No interest in participating the activities.
Rubrics in Participation/Group
Activities

GROUP 1:
Analyze the following pictures. Identify the kind of
propaganda technique being used.
Glittering generalities
Source:https://www.canzmarketing.com/7-types- of-
propaganda-techniques-advertisers-use/things.
1.

Name calling
Card stacking
4.
5.

Analyze the following statements and identify the
technique used in each advertisement. Write the
letter of the correct answer in your notebook.
1.The drink everybody knows.
A. Name Calling C. Bandwagon
B. Testimonial
2. Make the right choice, baked or fried?
A. Card Stacking C. Transfer
B. Name Calling
3. If my favourite actress used this brand,
It must be good. I must try it too!
A. Transfer C. Testimonial

Analyze the following statements and identify the
technique used in each advertisement. Write the
letter of the correct answer in your notebook.
4. The best coffee for the best you.
A. Testimonial C. Glittering Generality
B. Card Stacking
5. A billboard, advertising is a rice brand, shows
An ordinary family sitting around the table
eating breakfast.
A. Name Calling C. Transfer
B. Plain Folks

What I Can Do
Create/Develop an advertisement using
one of the propaganda devices to endorse
the food (locally-made) product of your
parents. Come up with original design
that will promote appreciation for Filipino-
made products.
Real Life Situation:
Problem-Based Learning (PBL)
GROUP 3

Example:
Dumaguete’s
EAT
better…
LIVE
Healthier…
Welcome

Rubrics in Participation/Group
Activities
Items/Details to be checked: 1 2 3 4 5
 The propaganda technique is appropriate for the
target market.
 The image would catch a reader’s attention.
 The advertisement is clearly and creatively done.
 The slogan is catchy and creative.
 There is correct grammar and spelling.
TOTAL:
SCORE:
5= Excellent (beyond the goal)
4= Good (met the goal)
3= Fair (has few errors/some evidence of goal intention)
2= Poor (has many errors/very little evidence of goal)
1= No evidence of goal; very little thought or effort
Total = (25 pts.)
Group Presentation:
Not to exceed 2
minutes for each
group presentation

Synthesis :
1. What is bias?
It is a judgment based on a personal
point of view or prejudice in favor of or
against one thing usually in an unfair
manner
2. What is propaganda?
It refers to the spreading of information,
ideas, or rumor with the intention of
influencing people’s opinions or emotions.

3. What are the types of propaganda?
1.Bandwagon
2.Card Stacking
3.Transfer
4.Testimonial
5.Plain Folks
6.Name Calling
7.Glittering Generalities
Synthesis :

Synthesis :
4. How can bias and propaganda
help us as readers?
1.They can help us evaluate
effectively the message
constructed and conveyed in
various given text or sources.

Assessment
Direction:
Match Column A with Column B. Tell
what propaganda is being used in
each picture by writing the letter of the
correct answer in your notebook.

A B
__ 5.
___1.
___ 2.
___3.
__4.
A. transfer
B. bandwagon
C. glittering generalities
D. Card stacking
E. testimonial

B. Identify the kind of propaganda used in the following
statements. Choose your answer from the words listed
inside box and write your answers in your notebook.
Name Calling Plain Folks Glittering Generality
Bandwagon Testimonial
_______6. Politicians have their picture taken visiting coffee
shops, riding on tractors and doing other things that
are usually done by ordinary people.
_______7.“Enjoy a levelled up white coffee at home!” By:
Kathryn Bernardo
_______8.How do you like your chicken noodle? With MSG or
with TLC?
_______9. The best just got better.

Instructions for the Asynchronous Modality
Create/Develop an advertisement
through a tiktok video using one of the
propaganda devices to endorse the food
(locally-made) product of your parents.
Come up with original design that will
promote appreciation of Filipino-made
products.
Creating Video Presentation

“Education is not
preparation for life,
but education is life
itself.”

Thank you…keep safe &
God bless!!!
Mrs.Marilyn B. Tabile
Teacher

PPT ENG. Q2 - W6 Recognizing Propaganda Devices.pptx

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