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NBA China Wearable Device
Aug 27, 2015
Video
Wearable Device
NEWSY Research
Marketing & Communication
NEWSY Device
NEWSY Community
NEWSY
Research01
Global Market
China Market
Market
Landscape
2013 2015e 2017e
China Market Other Markets
in $Billion
$11
$7.1
$2.5
$4.8
BILLION
Source: Statista, EnfoDesk
90%
89%
69%
62%
Basketball Player Online Shopper
Electronic GamerGame Audience
Questionnaire
5526
Fans Profile
Source: Online Questionnaire
75%
Basketball Stats Tracking
Systematically Training
DATA RESULTS
51%
Comparison to NBA Stars
Professional Guidance
Source: Online Questionnaire
Detailed Comments
1807
Existing Problems
Wearable Problem
Lack of Professional Support
Online & Offline Interaction
02
NEWSY
Device
1
3
2
NEWSY
Community
NEWSole
NBA-themed
Main Product
Smart Insole
Hardcore Fans
Resource
Integration
PPT Finalized
Basic Functions
Pedometer
Real-Time Data
Calories
Dinning Suggestion
Sleep Monitor
Vibrating Alarm
Heart Rate
24/7 Monitor
GPS
BDS Technology
Waterproof
IP68
Connectivity
Bluetooth 4.0
ID Sensor
Auto Identification
Wireless Charging
50 mm
Detachable
Alternative Band
NEWSY
GamingBasketball Data
Live Interaction Shopping
Exclusive Functions
Basketball Stats
Tracking
Gaming Credits
Coupon & Discount
Motion Sensing
Participation
PPT Finalized
NEWSole Functions
VR Gaming Stats Tracking
Data
Analysis
Injury
Forecast
03
NEWSY
Community
Play with
More Inspiration
Inspire More Play
Gaming
Personal Avatar
Club
Global Connection
Pick Up Games
Easy, Quick and Fun
Chat
Online & Offline
ID
Inspire More Play
Player Interaction
Interview with NBA players
Play with More Inspiration
DATA ANALYSIS
PLAYER COMPARISON TRAINING ADVICE VIDEO RESOURCE
NBA
Credits
12 3
PPT Finalized
PPT Finalized
PPT Finalized
PPT Finalized
04 Marketing &
Communication
Marketing in Dome
• NEWSY ID Sensor
• NEWSole Tracking
• Professional Training/Tactics Break-downs
100 NEWSY Donation
Young Player Training
Fitness & Nutrition
Communication
Be Active Eat Healthy Play Together
12 3
Nelly
Sherry
Effie
William
Yida

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PPT Finalized

Editor's Notes

  • #7: passion
  • #11: 提出问卷中不同球队的属性 问卷中球迷属性的体现 忽略形状 David, no worry, we will have the Raptors
  • #12: 提出问卷中不同球队的属性 问卷中球迷属性的体现 忽略形状 David, no worry, we will have the Raptors
  • #15: NEWSole Logo 现场有鞋
  • #19: 删除小字 删除重复的icon 1 Gaming 2 Pick up games 3 Chat 4 Player interaction
  • #24: 改图 英文
  • #27: 改科比图