Ppt on big bazar (gaurav patel)
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Big Bazaar is a Indian retail chain founded in 2001 with headquarters in Mumbai. It has over 214 stores across 90 cities in India. The company was founded by Kishore Biyani and generates annual revenue of Rs. 6000 crores. Big Bazaar targets middle and upper middle class customers in India through a strategy of low prices. It positions itself as providing a high service, low price shopping experience for everyday items and aims to be the "Indian Walmart". The presentation provides an overview of Big Bazaar's business model, products, competitors, and key strategies around customer segmentation and supply chain management.
Ppt on big bazar (gaurav patel)
- 1. Presentation on Presented By-: Gaurav Patel
- 2. Industry Retailing (Hypermarket) Founded 2001 Headquarters Mumbai, Maharashtra, India Products Department store Promoter Mr. Kishore Biyani Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined) Employees 36000 people Stores 214 (+) Stores Across 90 Cities in India.
- 3. Vision “To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.”
- 4. Man Behind Big Bazar Success He Born August 9, 1961 in a middle class Family. He started his career selling stonewash fabric to small shops in Mumbai. Now He known as the Rajah of Retail in India.
- 5. Products of Big Bazar HOME & PERSONAL CARE FURNITURE APPARELS FASHION & BAZAAR Product JEWELLERY CHILD CHILL ELECTRONI FOODS CARE & STATION CS TOYS BAZAAR FARM PRODUCT
- 7. Strengths-: Big Bazaar is known as the "Indian Wal-Mart". Everyday low prices, which attract customers. Huge investment capacity. It offers a Family Shopping Experience, Where Entire family can visit together under one Roof. Benefit of Early Entry into Indian Retail. Online booking and delivery of goods.
- 8. Weakness-: General perception: “Low price = Low Quality”. Overcrowded during offers. Long lines at billing counters. Limited only to value offering low price products. Branded products are still missing from Big Bazaar. Very thin Margin.
- 9. Opportunities-: Huge Potential Rural Market or Town to be Tapped. Threats-: Competition. Unorganized Retail. Most People still prefers to visit local convenient stores for daily purchases. Changing Government policies. International players looking to for India. Margin of business reducing all the time.
- 10. Competitors of Big Bazar
- 11. Customer Segmentation-: It Targets Higher and Upper Middle Class Customers. The large & Growing Young Working Population is a Preferred Customer Segment. Targets Working Women & Home makers who are the primary decision makers.
- 12. Strategy-: They divided Indian customers into 3 categories…….. 1) India One. 2) India Two. 3) India Three. The potential customers of big bazaar are India One & India Two.
- 13. India One-: Consuming class which includes upper middle and lower middle Class (14% of India's Population). India Two-: Serving class which includes people like drivers, house-hold helps , office peons, etc. (55% of India's population). India Three-: Struggling class, (remaining 31% of India's population).
- 14. Positioning-: High service High Low price price low service
- 15. Innovations of Big Bazar Sabse Sasta Din Wednesday (26/01/2006) Bazaar (26 Cr. in 1 day) The Great Maha Exchange Bachat Offer (12/02/09)
- 16. Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer Customer
- 17. !!!!!...... Thanking You……!!!!!