Media and Information
Literacy
What is media?
•Media refers to the combination
of physical objects used to
communicate.
•It also refers to any physical
object used to communicate
media messages.
What is media?
•Media are a source of credible
information in which contents
are provided through an
editorial process determined by
journalistic values.
What is information?
•Information is data that have been
collected, processed and
interpreted so that they can be
presented in a useable form
(UNESCO).
•Information is ‘what reaches man’s
consciousness and contributes to
his knowledge’ (Blokdjik and
Blokdijk, 1987)
How is communication
affected by media and
information?
What is
literacy?
•Literacy is the
ability to read and
write.
What is media literacy?
•“Media literacy emphasizes the ability to
understand media functions, evaluate how
those functions are performed and to
rationally engage with media for self-
expression.”
-UNESCO MIL
What are the key outcomes of
media literacy?
•Understand the role and functions of media in
democratic societies
•Understand the conditions under which media can
fulfill their functions
•Critically evaluate media content in the light of media
functions
•Engage with media for self-expression and democratic
participation
•Review skills (including ICTs) needed to produce
user-generated content
What is information literacy?
•“Information literacy is a set of individual
competencies needed to identify, evaluate and
use information in the most ethical, efficient
and effective way across all domains,
occupations and professions”
-UNESCO MIL
What are the key outcomes of
information literacy?
•Define and articulate information needs
•Locate and access information
•Assess information
•Organize information
•Make ethical use of information
•Communicate information
•Use ICT skills for information processing
What is technology literacy?
•Technology literacy is the ability of an individual,
working independently and with others, to
responsibly, appropriately and effectively use
technology tools to access, manage, integrate, evaluate,
create and communicate information (Montgomery
Schools, nd).
•The ability to use digital technology, communication
tools or networks to locate, evaluate, use and create
information (University of Illinois, 2008).
What are the key outcomes of
technology literacy?
•Accommodate and cope with rapid and
continuous technological change
•Generate creative and innovative solutions for
technological problems
•Act through technological knowledge both
effectively and efficiently
•Assess technology and its involvement with
the human lifeworld judiciously
What is media and information
literacy?
•Media and information literacy emphasizes
the development of enquiry-based skills and
the ability to engage meaningfully with media
and information channels in whatever form
and technologies they are using.
Terminologies Used Around the
World
•Media literacy
•Information literacy
•Freedom of expression and information literacy
•Library literacy
•News literacy
•Computer literacy
•Internet literacy
•Digital literacy
•Cinema literacy
•Games literacy
•Television literacy, advertising literacy
What are the similarities and
differences of media literacy,
information literacy, and
technology literacy?
Habit
•A recurrent, often
unconscious pattern of
behavior, that is required
through frequent
repetition.
Lifestyle
•A way of life or living
of a person or group.
Preference
•The selecting of
someone or something
over another or
others.
What are your media
habits, lifestyles, and
preferences?
What are the characteristics
of a responsible user and
competent producer of media
and information?
Responsible user
of media and
information
Competent
producer of media
and information
Performance Task
• Your class will be divided into groups of five members
each.
• You will film a vlog about media and information literacy.
• Your vlog should be uploaded in YouTube and advertised
on Facebook.
• The group with the most likes (on the Facebook posting of
the video) shall incur 2 points*.
• The group with the most shares (in Facebook) shall,
likewise, incur 2 points*.
*extra points will be added on your total quarterly
assessment grade

PPT1.pptx

  • 1.
  • 2.
    What is media? •Mediarefers to the combination of physical objects used to communicate. •It also refers to any physical object used to communicate media messages.
  • 3.
    What is media? •Mediaare a source of credible information in which contents are provided through an editorial process determined by journalistic values.
  • 4.
    What is information? •Informationis data that have been collected, processed and interpreted so that they can be presented in a useable form (UNESCO). •Information is ‘what reaches man’s consciousness and contributes to his knowledge’ (Blokdjik and Blokdijk, 1987)
  • 5.
    How is communication affectedby media and information?
  • 6.
    What is literacy? •Literacy isthe ability to read and write.
  • 7.
    What is medialiteracy? •“Media literacy emphasizes the ability to understand media functions, evaluate how those functions are performed and to rationally engage with media for self- expression.” -UNESCO MIL
  • 8.
    What are thekey outcomes of media literacy? •Understand the role and functions of media in democratic societies •Understand the conditions under which media can fulfill their functions •Critically evaluate media content in the light of media functions •Engage with media for self-expression and democratic participation •Review skills (including ICTs) needed to produce user-generated content
  • 9.
    What is informationliteracy? •“Information literacy is a set of individual competencies needed to identify, evaluate and use information in the most ethical, efficient and effective way across all domains, occupations and professions” -UNESCO MIL
  • 10.
    What are thekey outcomes of information literacy? •Define and articulate information needs •Locate and access information •Assess information •Organize information •Make ethical use of information •Communicate information •Use ICT skills for information processing
  • 11.
    What is technologyliteracy? •Technology literacy is the ability of an individual, working independently and with others, to responsibly, appropriately and effectively use technology tools to access, manage, integrate, evaluate, create and communicate information (Montgomery Schools, nd). •The ability to use digital technology, communication tools or networks to locate, evaluate, use and create information (University of Illinois, 2008).
  • 12.
    What are thekey outcomes of technology literacy? •Accommodate and cope with rapid and continuous technological change •Generate creative and innovative solutions for technological problems •Act through technological knowledge both effectively and efficiently •Assess technology and its involvement with the human lifeworld judiciously
  • 13.
    What is mediaand information literacy? •Media and information literacy emphasizes the development of enquiry-based skills and the ability to engage meaningfully with media and information channels in whatever form and technologies they are using.
  • 14.
    Terminologies Used Aroundthe World •Media literacy •Information literacy •Freedom of expression and information literacy •Library literacy •News literacy •Computer literacy •Internet literacy •Digital literacy •Cinema literacy •Games literacy •Television literacy, advertising literacy
  • 16.
    What are thesimilarities and differences of media literacy, information literacy, and technology literacy?
  • 18.
    Habit •A recurrent, often unconsciouspattern of behavior, that is required through frequent repetition.
  • 19.
    Lifestyle •A way oflife or living of a person or group.
  • 20.
    Preference •The selecting of someoneor something over another or others.
  • 21.
    What are yourmedia habits, lifestyles, and preferences?
  • 23.
    What are thecharacteristics of a responsible user and competent producer of media and information?
  • 24.
    Responsible user of mediaand information Competent producer of media and information
  • 25.
    Performance Task • Yourclass will be divided into groups of five members each. • You will film a vlog about media and information literacy. • Your vlog should be uploaded in YouTube and advertised on Facebook. • The group with the most likes (on the Facebook posting of the video) shall incur 2 points*. • The group with the most shares (in Facebook) shall, likewise, incur 2 points*. *extra points will be added on your total quarterly assessment grade