PR with Purpose
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The document provides tips for promoting a library media program through bulletin boards, book displays, and events. It suggests tying bulletin boards to school-wide advertisements, extending events from weeks to months, critically examining the library space to make books easily accessible, and promoting both events and regular services like book checkouts. Sample promotions mentioned include a guessing contest involving a jar of gummy worms and activities for Teen Read Month like bookmark contests.
PR with Purpose
- 1. PR with Purpose Advertising your library media program Holly Frilot Fall 2010 Collins Hill High School
- 2. Corny bulletin boards are expected…try to make them fun!
- 3. Tie in bulletin boards with school-wide advertisements if possible.
- 4. Promote events…and don’t hesitate to turn a week into a month!
- 5. Examine your space with a critical eye or ask someone to evaluate your space. Find as many ways as possible to make books easily accessible to students. Yes, we do judge books by their covers!
- 6. Book displays can be easy, effective, and cheap.
- 7. Promote events AND the “regular” stuff like books. This campaign (suggested by Mary Barbee) was a big success at CHHS!
- 8. Feeling Hungry? Stop by the media center to satisfy your sweet tooth. Check out a book and guess the number of gummy worms in the jar. The closest guess will receive the entire jar of gummy worms! Enter by Thursday Oct. 28 th Celebrate Teen Read Month during October and check out a book!
- 9. Scratch-n-sniff bookmarks? In high school? Bookmark contests? Design-your-own bookmarks?
- 10. Happy Birthday Dr. Seuss!