SlideShare a Scribd company logo
Pragmatic Steps to Implement
Big Data Analytics
Alton Alexander
@AltonDataSci
Thanks to our Sponsors!
About Alton
• Insights manager at MRM//McCANN
• B2B Marketing Analytics
http://venturebeat.com/20
15/03/17/why-data-
scientists-and-marketing-
technologists-are-the-
hottest-jobs-of-2015/
Agenda
• What to do before taking any steps
• The pragmatic steps to implementing big data
analytics
• Case studies with audience participation
Tom Post says:
- Have an idea of the story before the interview
- Provide value
- Everything is about storytelling
https://doubleclix.wordpress.com/2014/12/07/business-users-shouldnt-touch-hadoop-even-with-a-99-foot-pole/
What is the end goal?
What is the end goal?
• Increased clarity: Infer the essentials from an
onslaught of data
• Deliver actionable: Make a fundamental
succinct inference that matters
• Add value: The numbers themselves aren’t the
insight. Tell the story.
What universal skills will we need to
achieve the end goal?
• Hacker Behavior
• GRIT: Persevere, Flourish, Succeed
• Self-Awareness
• An aversion to distractions
• A drive to work better
https://www.americanexpress.com/us/small-
business/openforum/articles/5-traits-great-high-growth-hires
The Pragmatic Steps to Big Data Analytics
• Be a data scientist
The Pragmatic Steps to Big Data Analytics
With the end goal in mind:
• Collect
• Store
• Transform
• Model
• Predict
• Present results
http://horicky.blogspot.com/2013/08/six-steps-in-data-science.html
Becoming a Data Scientist –
Curriculum via Metromap
http://nirvacana.c
om/thoughts/bec
oming-a-data-
scientist/
Top 10 Steps to a
Pragmatic Big Data Pipeline
https://doubleclix.wordpress.com/2011/11/10/top-10-steps-to-a-pragmatic-big-data-pipeline/
http://www.computerworld.co
m/article/2899647/the-data-
science-ecosystem.html
From Dan McKinley’s must read article
http://mcfunley.com/choose-boring-technology
• Embrace boredom
• Optimize globally
• Choose new technology sometimes
• Just ship!
From Dan McKinley’s must read article
http://mcfunley.com/choose-boring-technology
The way you might choose technology
in a world where choices are cheap:
"pick the right tool for the job."
The way you choose technology in the
world where operations are a serious
concern (i.e., "reality")
http://www.
computerwo
rld.com/artic
le/2882819/l
earn-how-
to-crunch-
big-data-
with-r.html
Case Studies
• Discussion:
– Don’t feel intimidated
– Don’t try to impress
– Be realistic and sensible
What universal skills will we need to
achieve the end goal?
• Hacker Behavior
• GRIT: Persevere, Flourish, Succeed
• Self-Awareness
• An aversion to distractions
• A drive to work better
https://www.americanexpress.com/us/small-
business/openforum/articles/5-traits-great-high-growth-hires

More Related Content

What's hot (19)

PDF
BIVisionDiscussion
Thomas C. Kim
 
PDF
Data Science: Your Secret Weapon to Closing More Deals
InsideSales.com
 
PPTX
Artificial Intelligence @ Patistic Innovations
Patistic Innovations
 
DOC
Web Analytics Demystified Handout
guest7389dba
 
PPTX
From Reporting to Profitability
Jacques Warren
 
PPTX
Alistair Dent - SMX London 2015 - The Brave New World of Programmatic Media
Alistair Dent
 
PPTX
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
Alex Cohen
 
PPTX
Digital analytics for beginners 02.12
Neslihan Busra Emikoglu
 
PDF
The Evolution of Intelligent Analytics
AppNexus
 
PPTX
Product Deep Dive: Getting the Most out of Scout Reports
Scout RFP
 
PDF
Building a Data Driven Company
Maciej Mróz
 
PPTX
02. Arjen de Ruiter, Bol.com
Big Fellows
 
PPTX
Feedback Should Not Be An Echo Chamber
Tom Grant
 
PDF
How Data Science Builds Better Products - Data Science Pop-up Seattle
Domino Data Lab
 
PPTX
Agile Marketing with Cascade, Analytics & Spectate
Joel Dixon
 
PPTX
Public Webinar on KPIs
Jacques Warren
 
PPTX
Roope Heinilä (Smarp, Co-founder & CEO) "How to build a product for the most...
Anna Vodyanitskaya
 
PPTX
Build Your Own Chatbot
Pooja Mistry
 
PDF
Using Data to Power Exhibition Sales and Attendee Marketing
Bear Analytics
 
BIVisionDiscussion
Thomas C. Kim
 
Data Science: Your Secret Weapon to Closing More Deals
InsideSales.com
 
Artificial Intelligence @ Patistic Innovations
Patistic Innovations
 
Web Analytics Demystified Handout
guest7389dba
 
From Reporting to Profitability
Jacques Warren
 
Alistair Dent - SMX London 2015 - The Brave New World of Programmatic Media
Alistair Dent
 
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...
Alex Cohen
 
Digital analytics for beginners 02.12
Neslihan Busra Emikoglu
 
The Evolution of Intelligent Analytics
AppNexus
 
Product Deep Dive: Getting the Most out of Scout Reports
Scout RFP
 
Building a Data Driven Company
Maciej Mróz
 
02. Arjen de Ruiter, Bol.com
Big Fellows
 
Feedback Should Not Be An Echo Chamber
Tom Grant
 
How Data Science Builds Better Products - Data Science Pop-up Seattle
Domino Data Lab
 
Agile Marketing with Cascade, Analytics & Spectate
Joel Dixon
 
Public Webinar on KPIs
Jacques Warren
 
Roope Heinilä (Smarp, Co-founder & CEO) "How to build a product for the most...
Anna Vodyanitskaya
 
Build Your Own Chatbot
Pooja Mistry
 
Using Data to Power Exhibition Sales and Attendee Marketing
Bear Analytics
 

Viewers also liked (10)

PDF
A Primer for Your Next Data Science Proof of Concept on the Cloud
Alton Alexander
 
PDF
The Art of Big Data
Krishna Sankar
 
PPTX
Data Scientist Skills
DeZyre
 
PPTX
Automation of (Biological) Data Analysis and Report Generation
Dmitry Grapov
 
PDF
How to collect Big Data into Hadoop
Sadayuki Furuhashi
 
PPTX
Big Data Analytics
Global Business Solutions SME
 
PDF
Benefiting from Big Data - A New Approach for the Telecom Industry
Persontyle
 
PPTX
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
 
PDF
Building a Data Pipeline from Scratch - Joe Crobak
Hakka Labs
 
PPTX
What is Big Data?
Bernard Marr
 
A Primer for Your Next Data Science Proof of Concept on the Cloud
Alton Alexander
 
The Art of Big Data
Krishna Sankar
 
Data Scientist Skills
DeZyre
 
Automation of (Biological) Data Analysis and Report Generation
Dmitry Grapov
 
How to collect Big Data into Hadoop
Sadayuki Furuhashi
 
Big Data Analytics
Global Business Solutions SME
 
Benefiting from Big Data - A New Approach for the Telecom Industry
Persontyle
 
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
 
Building a Data Pipeline from Scratch - Joe Crobak
Hakka Labs
 
What is Big Data?
Bernard Marr
 
Ad

Similar to Pragmatic steps to implement big data analytics (20)

PPTX
Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic Partner
SIGMA Marketing Insights
 
PDF
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
Mintigo1
 
PPTX
BI: Beyond Intelligence
Waterstons Ltd
 
PPTX
Chip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno, MBA
 
PPTX
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
PixelMEDIA
 
PDF
Building a Business Case for Innovation: Project Considerations for Cloud, Mo...
Fred Isbell
 
PPTX
Big analytics best practices @ PARC
Jim Kaskade
 
PDF
S ba0881 big-data-use-cases-pearson-edge2015-v7
Tony Pearson
 
PPTX
Data Strategy - Executive MBA Class, IE Business School
Gam Dias
 
PDF
Crawl, Walk, Run: How to Get Started with Hadoop
Inside Analysis
 
PDF
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Kissmetrics on SlideShare
 
PPTX
Usama Fayyad talk in South Africa: From BigData to Data Science
Usama Fayyad
 
PDF
Leveraging big data to drive marketing innovation
Andrew Leone
 
PDF
How to get started in extracting business value from big data 1 of 2 oct 2013
Jaime Nistal
 
PDF
Value of data in digital transformation
Loihde Advisory
 
PPTX
Using big data in business
Richa Sharma
 
PDF
How to build a data science team 20115.03.13v6
Zhihao Lin
 
PDF
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
 
PPTX
Digital-Warriors-Marketing Roadmap with Big Data Analytics
JaysonBowden
 
PDF
HWZ-Darden Konferenz: Building a Sustainable Analytics Orientation
HWZ Hochschule für Wirtschaft
 
Tableau Conference 2014: How One Agency Evolved from Vendor to Strategic Partner
SIGMA Marketing Insights
 
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
Mintigo1
 
BI: Beyond Intelligence
Waterstons Ltd
 
Chip Reno and Ed Sarausad UW TMBA Capstone
Chip Reno, MBA
 
Web Analytics, Multiplicity, & Synergy - PixelMEDIA
PixelMEDIA
 
Building a Business Case for Innovation: Project Considerations for Cloud, Mo...
Fred Isbell
 
Big analytics best practices @ PARC
Jim Kaskade
 
S ba0881 big-data-use-cases-pearson-edge2015-v7
Tony Pearson
 
Data Strategy - Executive MBA Class, IE Business School
Gam Dias
 
Crawl, Walk, Run: How to Get Started with Hadoop
Inside Analysis
 
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...
Kissmetrics on SlideShare
 
Usama Fayyad talk in South Africa: From BigData to Data Science
Usama Fayyad
 
Leveraging big data to drive marketing innovation
Andrew Leone
 
How to get started in extracting business value from big data 1 of 2 oct 2013
Jaime Nistal
 
Value of data in digital transformation
Loihde Advisory
 
Using big data in business
Richa Sharma
 
How to build a data science team 20115.03.13v6
Zhihao Lin
 
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
 
Digital-Warriors-Marketing Roadmap with Big Data Analytics
JaysonBowden
 
HWZ-Darden Konferenz: Building a Sustainable Analytics Orientation
HWZ Hochschule für Wirtschaft
 
Ad

Recently uploaded (20)

PDF
Choosing the Right Database for Indexing.pdf
Tamanna
 
PDF
AUDITABILITY & COMPLIANCE OF AI SYSTEMS IN HEALTHCARE
GAHI Youssef
 
PDF
Development and validation of the Japanese version of the Organizational Matt...
Yoga Tokuyoshi
 
PDF
apidays Helsinki & North 2025 - REST in Peace? Hunting the Dominant Design fo...
apidays
 
PDF
apidays Helsinki & North 2025 - APIs in the healthcare sector: hospitals inte...
apidays
 
PDF
JavaScript - Good or Bad? Tips for Google Tag Manager
📊 Markus Baersch
 
PPTX
apidays Helsinki & North 2025 - From Chaos to Clarity: Designing (AI-Ready) A...
apidays
 
PDF
Context Engineering for AI Agents, approaches, memories.pdf
Tamanna
 
PPTX
Advanced_NLP_with_Transformers_PPT_final 50.pptx
Shiwani Gupta
 
PDF
The European Business Wallet: Why It Matters and How It Powers the EUDI Ecosy...
Lal Chandran
 
PDF
Copia de Strategic Roadmap Infographics by Slidesgo.pptx (1).pdf
ssuserd4c6911
 
PDF
Data Chunking Strategies for RAG in 2025.pdf
Tamanna
 
PDF
apidays Helsinki & North 2025 - How (not) to run a Graphql Stewardship Group,...
apidays
 
PDF
apidays Helsinki & North 2025 - Monetizing AI APIs: The New API Economy, Alla...
apidays
 
PDF
Product Management in HealthTech (Case Studies from SnappDoctor)
Hamed Shams
 
PDF
Driving Employee Engagement in a Hybrid World.pdf
Mia scott
 
PPTX
apidays Singapore 2025 - Designing for Change, Julie Schiller (Google)
apidays
 
PPTX
b6057ea5-8e8c-4415-90c0-ed8e9666ffcd.pptx
Anees487379
 
PPT
Growth of Public Expendituuure_55423.ppt
NavyaDeora
 
PPTX
apidays Singapore 2025 - The Quest for the Greenest LLM , Jean Philippe Ehre...
apidays
 
Choosing the Right Database for Indexing.pdf
Tamanna
 
AUDITABILITY & COMPLIANCE OF AI SYSTEMS IN HEALTHCARE
GAHI Youssef
 
Development and validation of the Japanese version of the Organizational Matt...
Yoga Tokuyoshi
 
apidays Helsinki & North 2025 - REST in Peace? Hunting the Dominant Design fo...
apidays
 
apidays Helsinki & North 2025 - APIs in the healthcare sector: hospitals inte...
apidays
 
JavaScript - Good or Bad? Tips for Google Tag Manager
📊 Markus Baersch
 
apidays Helsinki & North 2025 - From Chaos to Clarity: Designing (AI-Ready) A...
apidays
 
Context Engineering for AI Agents, approaches, memories.pdf
Tamanna
 
Advanced_NLP_with_Transformers_PPT_final 50.pptx
Shiwani Gupta
 
The European Business Wallet: Why It Matters and How It Powers the EUDI Ecosy...
Lal Chandran
 
Copia de Strategic Roadmap Infographics by Slidesgo.pptx (1).pdf
ssuserd4c6911
 
Data Chunking Strategies for RAG in 2025.pdf
Tamanna
 
apidays Helsinki & North 2025 - How (not) to run a Graphql Stewardship Group,...
apidays
 
apidays Helsinki & North 2025 - Monetizing AI APIs: The New API Economy, Alla...
apidays
 
Product Management in HealthTech (Case Studies from SnappDoctor)
Hamed Shams
 
Driving Employee Engagement in a Hybrid World.pdf
Mia scott
 
apidays Singapore 2025 - Designing for Change, Julie Schiller (Google)
apidays
 
b6057ea5-8e8c-4415-90c0-ed8e9666ffcd.pptx
Anees487379
 
Growth of Public Expendituuure_55423.ppt
NavyaDeora
 
apidays Singapore 2025 - The Quest for the Greenest LLM , Jean Philippe Ehre...
apidays
 

Pragmatic steps to implement big data analytics