This document summarizes a presentation on a SRI promotion program implemented by PRAVAT in West Bengal, India. It describes how audio/visual materials and trainings were used to educate farmers on SRI cultivation techniques. Master trainers then trained progressive farmers, who further educated others. The program achieved increasing SRI adoption rates over 5 years, with over 99% of targeted farmers adopting SRI by 2012. Farmers saw increased yields and profits of up to Rs. 15,000 per acre using SRI. The program trained local resource people and helped ensure food security for 10-11 months while reducing migration.