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Presentation skills for 21st
century global business
Louise Stansfield
Metropolia Business School
Helsinki Metropolia University of Applied Sciences
Finland
Presentation given in La Rochelle Business School February 2015
#
Let’s decide
@Finnfield
Pres skills21stcenturybusiness
Pres skills21stcenturybusiness
‘
We have a
challenge
Listening habits
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey
International reproduced with the author’s permission
Audience’s expectations during presentations
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission
Audience’s expectations during presentations
LewisR .D.2007 When cultures collideLeading across cultures 3rd ed NicholasBrealeyInternational
reproducedwith the author’s permission
Audience analysis
Neutral
Young
Students
French
International
Tired
Tourism & Hospitality
Business
Language issues
Group size
47 - 20
Engaged
Bored
3rd year
Previous work experience/internship
Employability
Strangers
Will work in France
Will work abroad
Heard many presentations
Death by PPt
Previous presentation skills training
Want a good career
Solution?
PRESENTATIONS
Let’s brainstorm
https://edu.flinga.fi/NM6V
Pres skills21stcenturybusiness
Audiences today have higher
expectations of their involvement
in presentations which makes
several demands of the presenter.
Audience
Your content
How
Your skills as a presenter
Audience expectations
Your focus
3 key factors
AudienceAudience
Presenters today must plan their
content and presentation style
taking into account their primary
audience, their global audience
and their secondary audience via
the backchannel.
Audience expectations
From then to today
20th century
Company speak
Structure
Content
Business like
Listening
PowerPoint
21st century
Collaboration
Engagement
Charisma/passion
Establishing rapport
Shorter concentration spans
Visual
Embracing diversity
Technology driven
Speed
From Death by PowerPoint by Alexei Kapterev in SlideShare
Pres skills21stcenturybusiness
Primary audience
SECONDARY
AUDIENCE
YOUR GLOBAL
AUDIENCE
‘THE BACKCHANNEL’
“In the theater of presentations, the
audience is the hero and the presenter
is the mentor.” Nancy Duarte
The only reason to give a speech
or a presentation is to change the
world
Nick Morgan (Working the Room)
Principles
Audience
Content Your focus
Presenters today must filter their
information to find the focus of
their content for their audience.
http://www.garrreynolds.com/preso-tips/
What makes a good presentation in today’s world?
What are the three most important things for a great
presentation?
What do all the inspiring public speakers have in common?
Do we learn presentation skills at school?
How can presenters overcome their anxiety?
Do business students really need presentation skills?
What is the single greatest advantage of presentation skills?
What are the differences between informing and inspiring
presentation?
Death by bullet points has been discussed much, why?
What is presentation Zen?
Is presentation Zen the only way to make great presentations?
What other tools can be used than PowerPoint?
Good presentation keeps the audience interested and
offers them something they can remember and use
later on.
Knowing the audience expectations, knowing the topic
and great delivery.
They use repetition, pauses and suspense to build
audience interest and stress important points.
Remember “I have a dream”.
Yes, but only if we pay attention to the presentation
itself and not just the content.
Confidence through 3 principles: analyze the audience,
know your topic and practice.
Yes, although business students do not normally give
presentations to audiences of 150 people or in a group
of 5-7 people. Leaders are expected to inspire people to
action and some of us become leaders and managers.
In business the third type of presentations, persuading,
is also needed.
Being able to effectively deliver the intended message
Informing presentations do not inspire the audience to
action, which is the purpose of inspiring presentations.
Informing presentations are forgotten faster, because
they do not normally connect emotionally with the
audience.
Ask questions
Filter out
Photo by desertdutchman - Creative Commons Attribution License https://www.flickr.com/photos/10271343@N00 Created with Haiku Deck
Listening
styles
Expectations
STRUCTURE
How presentations have
been Introduction/Hook
Main body
1
2
3
End
STORY
Anecdotes
A funny thing happened to me …
STORY
Every company has a great story to tell.
http://theonecentre.com/bar/blog/coca-cola-expands-
strategy-to-corporate-storytelling
http://supercell.com/en/our-story/#beginning
NOW Challenge the
audience
faces
Where do the
audience
want to be at
POINT B?
HOW does
the audience
get from
POINT A to
POINT B
POINT B
POINT A
Audience as
main
character
How can you plan your content?
Point A
Point B
The 4 tweet presentation
Audience
Your content
How
How are you going to present?
Presenters today need to listen to
and build rapport with their
audience.They need to be open
and to connect.
HOW?
Your skills as a presenter
Voice
Body language
Language
Connecting with your audience
Enthusiasm /passion for topic
Voice
http://www.wsj.com/video/the-secret-behind-a-ceo-success-may-be-in-the-
voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html
Pres skills21stcenturybusiness
2 presentation styles
Reactive presenter Proactive presenter
Reactive audience Reactive audienceProactive audience Proactive audience
#
HOW
CONTENTAUDIENCE
“An ounce of
practice is
worth more
than tons of
preaching.”
And one more thing …
Recap
What did we do today and how did we do it?
#
PRIZES
Pres skills21stcenturybusiness
EVERY PRESENTATION IS AN ADVENTURE
BE ADVENTUROUS!
Thank you!
References
AtkinsonCliff 2010 The Backchannel New Riders
Dignen B 2007 Fifty ways to improve your PresentationSkills in English Summertown
Duarte Nancy http://www.duarte.com/great-presentations-the-audience-is-the-hero/
Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International
Morgan Nick http://publicwords.com/who-we-are/nick-morgan/
ReynoldsGarr Presentation Zen Blog and website http://www.garrreynolds.com/preso-tips/
Videos
Reynolds Garr The of storytellingTedX https://www.youtube.com/watch?v=YbV3b-l1sZs
WSJ The secret behind a CEO’s success may be in the voice http://www.wsj.com/video/the-secret-
behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html

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Pres skills21stcenturybusiness

  • 1. Presentation skills for 21st century global business Louise Stansfield Metropolia Business School Helsinki Metropolia University of Applied Sciences Finland Presentation given in La Rochelle Business School February 2015
  • 5.
  • 7. Listening habits Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission
  • 8. Audience’s expectations during presentations Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International reproduced with the author’s permission
  • 9. Audience’s expectations during presentations LewisR .D.2007 When cultures collideLeading across cultures 3rd ed NicholasBrealeyInternational reproducedwith the author’s permission
  • 10. Audience analysis Neutral Young Students French International Tired Tourism & Hospitality Business Language issues Group size 47 - 20 Engaged Bored 3rd year Previous work experience/internship Employability Strangers Will work in France Will work abroad Heard many presentations Death by PPt Previous presentation skills training Want a good career
  • 14. Audiences today have higher expectations of their involvement in presentations which makes several demands of the presenter.
  • 15. Audience Your content How Your skills as a presenter Audience expectations Your focus 3 key factors
  • 17. Presenters today must plan their content and presentation style taking into account their primary audience, their global audience and their secondary audience via the backchannel.
  • 19. From then to today 20th century Company speak Structure Content Business like Listening PowerPoint 21st century Collaboration Engagement Charisma/passion Establishing rapport Shorter concentration spans Visual Embracing diversity Technology driven Speed
  • 20. From Death by PowerPoint by Alexei Kapterev in SlideShare
  • 24. “In the theater of presentations, the audience is the hero and the presenter is the mentor.” Nancy Duarte
  • 25. The only reason to give a speech or a presentation is to change the world Nick Morgan (Working the Room)
  • 27. Presenters today must filter their information to find the focus of their content for their audience.
  • 29. What makes a good presentation in today’s world? What are the three most important things for a great presentation? What do all the inspiring public speakers have in common? Do we learn presentation skills at school? How can presenters overcome their anxiety? Do business students really need presentation skills? What is the single greatest advantage of presentation skills? What are the differences between informing and inspiring presentation? Death by bullet points has been discussed much, why? What is presentation Zen? Is presentation Zen the only way to make great presentations? What other tools can be used than PowerPoint? Good presentation keeps the audience interested and offers them something they can remember and use later on. Knowing the audience expectations, knowing the topic and great delivery. They use repetition, pauses and suspense to build audience interest and stress important points. Remember “I have a dream”. Yes, but only if we pay attention to the presentation itself and not just the content. Confidence through 3 principles: analyze the audience, know your topic and practice. Yes, although business students do not normally give presentations to audiences of 150 people or in a group of 5-7 people. Leaders are expected to inspire people to action and some of us become leaders and managers. In business the third type of presentations, persuading, is also needed. Being able to effectively deliver the intended message Informing presentations do not inspire the audience to action, which is the purpose of inspiring presentations. Informing presentations are forgotten faster, because they do not normally connect emotionally with the audience. Ask questions Filter out
  • 30. Photo by desertdutchman - Creative Commons Attribution License https://www.flickr.com/photos/10271343@N00 Created with Haiku Deck Listening styles Expectations
  • 31. STRUCTURE How presentations have been Introduction/Hook Main body 1 2 3 End
  • 32. STORY Anecdotes A funny thing happened to me …
  • 33. STORY Every company has a great story to tell. http://theonecentre.com/bar/blog/coca-cola-expands- strategy-to-corporate-storytelling http://supercell.com/en/our-story/#beginning
  • 34. NOW Challenge the audience faces Where do the audience want to be at POINT B? HOW does the audience get from POINT A to POINT B POINT B POINT A Audience as main character
  • 35. How can you plan your content? Point A Point B
  • 36. The 4 tweet presentation
  • 37. Audience Your content How How are you going to present?
  • 38. Presenters today need to listen to and build rapport with their audience.They need to be open and to connect.
  • 39. HOW? Your skills as a presenter Voice Body language Language Connecting with your audience Enthusiasm /passion for topic
  • 42. 2 presentation styles Reactive presenter Proactive presenter Reactive audience Reactive audienceProactive audience Proactive audience
  • 43. #
  • 45. “An ounce of practice is worth more than tons of preaching.” And one more thing …
  • 46. Recap What did we do today and how did we do it? # PRIZES
  • 48. EVERY PRESENTATION IS AN ADVENTURE BE ADVENTUROUS!
  • 50. References AtkinsonCliff 2010 The Backchannel New Riders Dignen B 2007 Fifty ways to improve your PresentationSkills in English Summertown Duarte Nancy http://www.duarte.com/great-presentations-the-audience-is-the-hero/ Lewis R .D. 2007 When cultures collide Leading across cultures 3rd ed Nicholas Brealey International Morgan Nick http://publicwords.com/who-we-are/nick-morgan/ ReynoldsGarr Presentation Zen Blog and website http://www.garrreynolds.com/preso-tips/ Videos Reynolds Garr The of storytellingTedX https://www.youtube.com/watch?v=YbV3b-l1sZs WSJ The secret behind a CEO’s success may be in the voice http://www.wsj.com/video/the-secret- behind-a-ceo-success-may-be-in-the-voice/02A640B7-598D-41B9-B1BB-FF2BF4474731.html