Presentacion alejandro campos carles

Presentacion alejandro campos carles

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  Huge growth projected Glboalperspective PCs, 250 Smartphones and Tablets, 1250 0 200 400 600 800 1000 1200 1400 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 The future is mobile Global annual unit sales (m)
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  Huge growth projected Glboalperspective Fundamental change in scale Mobile Industry •1.2 bn phones sold in 2012 •3.2 bn mobile users •Replaced every 2 years •One per person PC Industry •350m PCs sold in 2012 •1.6 bn units in use •Replaced every 4-5 •Shared
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  Huge growth projected Glboalperspective  Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 750m connections at the end of 2014.
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  Understanding the puzzle Hugegrowth projected Elements
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  Shipments = Smartphones TopFive Countries Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions) Pyramid Research ARGENTINA: 42% of the mobile phones sold in Argentina in 2012 were smartphones 8 millions expected in 2013 BRAZIL: in 2013, more than 21.4 million smartphones will be sold in Brazil MEXICO16 million smartphones will be sold in Mexico in 2013
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  Smartphone penetration LatAm SmartphonePenetration Smartphone penetration
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  Shipments = Smartphones TopFive Countries 20% 18% 17% 16% 15% 9% 8% 0% 5% 10% 15% 20% 25% 2013 Units Latam - Smartphones penetration Q4 2012 US Smartphone penetration is 57% by February 2013 (comscore) ARGENTINA: 2012 Smartphones penetration 11M with 40% over global base
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  Operating System Global Share OS(percentage) 2010 2011 2012 2015 Symbian 37,6% 19,2% 5,2% 0,1% Android 22,7% 38,5% 49,2% 48,8% Research In Motion 16,0% 13,4% 12,6% 11,1% iOS 15,7% 19,4% 18,9% 17,2% Microsoft 4,2% 5,6% 10,8% 19,5% Other Operating Systems 3,8% 3,9% 3,4% 3,3% Total 100,0% 100,0% 100,0% 100,0% ARGENTINA: 57% market share for the Android operating system BRAZIL: Android operating system has 56.7% market share in the Brazilian smartphone market MEXICO: Android has a 37% market share in Mexico Global Operating system penetration
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   Latin America- world’s third-largest mobile market by volume after Asia Pacific and Africa with over 630m connections as of Q4 2012  Ending 2013 with 742 million mobile subscriptions, according to Informa Telecoms & Media  In 2011, mobile broadband overtook fixed broadband as the first choice to access the Internet in Latin America  Voice will remain the main revenue stream for operators, accounting for 76% of service revenues, data revenues will increase 18% year-on-year, topping US$ 27.7 billion, according to Informa.  in Latin America, smartphones are expected to account for 46% of total handset sales in 2013.  Smartphone connections in Latin America will increase 35% year-on-year in 2013, to 140.7 million. ¿Why the LatAm growth? 1.Latin America perspective Third largest mobile market Latam 742 M users Data will increase 18% Latam Smatphones 46% 2013
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  Latam Mobile broadband Arpu 35% 21% 41% 22% 35% 20% 25% 30% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2013Units Data contribution to service revenue. Latin America average 27% and 43% in North America Average ARPU of US 12 by Q4 2012 Data revenues by Q4 2012
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  Tablet penetration Latam VsBrazil Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way ARGENTINA: According to IDC, 340,000 tablets were sold in Argentina in 2012—a 43% increase compared to 2011. BRAZIL: 3.1 million units in 2012, 222% higher than in 2011. Sales in Brazil will reach 5.1 million units in 2013, an increase of more than 67% MEXICO: 2.2 million tablets will be sold in Mexico in 2013, up from 1.5 million tablets sold in 2012
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  StartMeApp Products
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  Self Service Plattformand DSP for Agencies
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  SMA value addedoptimized algorithm platform Latin America perspective Higher CTR Dynamic decision algorithm
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  Huge growth projectedfor communications market 1.Latin America perspective Advertisers Agencies Exchanges Ad Networks Apps traffic Mobile Web Wap Sites Carriers On Deck Traffic Publisher Network StartMeApp Ecosystem SERVICES 1.Brand Safe Network 2.Blind Network focused on performance
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  CONCLUSION Latam Fast GrowingEconomies Government impulse Carriers promoting BAM & Smartphones Economic devices / Technology adoption Mobile audience going on board LatAm leaded by Brazil and Mexico
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  Gracias …! Alejandro CamposCarlés Co-Managing Director & Founder StartMeApp [email protected]