Presentation at ArchTheo 19, Istanbul - Architects as tool consumers, discovering trends in software and programming languages for architecture with Google trends
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Google's mission focuses on organizing information and leveraging user data, with over 2 trillion searches conducted annually. Google Trends, launched in 2006, provides insights into keyword search behavior, tracking query share across different categories and languages. The tool has been validated by scientific research for its predictive capabilities and is increasingly used by corporations for market analysis and understanding user behaviors.
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Presentation at ArchTheo 19, Istanbul - Architects as tool consumers, discovering trends in software and programming languages for architecture with Google trends
- 2. âIf your girlfriend is pregnant, google will know it before you do.â Googleâs corporate mission is âto organize the worldâs information and make it universally accessible and useful.â Google uses approximately 20 petabytes of user-generated data every day. about 20.000.000 GB. The first thing people do nowadays when they have an issue is to search it on the Internet using a search engine like Google. More than 2 trillions of research carried out every year on Google (Sullivan, 2016) thatâs about 63,000 research every second.
- 3. Collected by Google Searches performed Watched videos Ads displayed or clicked Geographic Position Websites visited Apps, browsers and devices used to access Google services Digital Twins Provided by us Name, date of birth and gender Password and phone number Email you send and receive on Gmail Saved photos and videos Documents created on Drive Comments posted on YouTube Contacts Calendar events
- 4. What is Google Trends? Google Trends is a platform, available since 2006 for anyone who wants to understand how often a keyword is searched on Google. When questioned, it does not report the total number of searches. Itâs based on a query share: searches carried out on a specific keyword within a geographic area in a time period is divided by the total number of searches made on google in the same area and period. The maximum value of the query share in the given period is normalized to 100 and the additional values indicate the deviation in the analysed time frame. Google trends data is computed using a sampling method and the results vary a few percent from day to day.
- 5. Categories Google allows to differentiate the search in: 30 main, and 250 secondary categories, according to a natural language classification engine, through a probabilistic assignment. as example: the term âappleâ is assigned partially assigned to the categories, Computer and Electronics and Food & Drink.
- 6. Terms of research or Topics? Search by terms also includes the keywords composed by the term we are looking for and all their meanings. if we analyse the word âArchitectureâ in English, google trends it will not only count for âtraditionalâ Architecture, but also Software Architecture Search by topics, only possible when the amount of query is sufficiently large, collects terms of different languages ââthat carry same meanings. So if we look for the topic âLondonâ we will get also the results for âcapital of the UKâ, âLondresâ, etc.
- 7. Can we trust Google Trends? More than 657 Scientific Researchs exploited Google Trends since 2006 (Jun et al, 2018) In 2009, a research published on Nature demonstrated that Google Trends traced and predicted the spread of influenza earlier than the Center for Disease Control and Prevention. Corporations are using Google Trends to understand users behaviours in terms of Seasonality, Industry & Brand Monitoring, Product Range Expansion, Longevity of Trends.
- 8. Five typologies of Tools C++ C # Python Visual Basic.NET Ruby Vray Octane Render Maxwell Render Corona Render Renderman Revit Archicad Microstation Allplan VisualARQ Autocad Sketchup 3D studio Max Rhinoceros Cinema 4d RenderBIMGeneral Purpose CAD Visual Programing Languages Programing Languages Generative Components Dynamo Grasshopper
- 9. Autocad Sketchup 3D studio Max Rhinoceros Cinema 4d General purpose CAD 2009-2019 69 16 5 1 1 Query Share Average Peak
- 11. Vray Octane Render Maxwell Render Corona Render Renderman Render 2009-2019 43 14 10 7 2 Query Share Average
- 12. Dynamo Grasshopper Generative Components Query Share Average Visual Programing languages 2009-2019 32 9 1 *search by terms
- 13. C++ C # Python Visual Basic.NET Ruby Query Share Average Programing languages 2009-2019 49 33 18 14 13
- 14. Programing languages 2009-2019 C++ C # Python Visual Basic.NET Ruby Architecture All topics
- 15. Best of each type 2004-2019 Architecture Revit Autocad Vray C++ Dynamo Python All topics
- 16. Are Architects hostile to innovation? Autocad, despite the reduced capacity and expandability for the computational design, maintains a role in CAAD. Revit has become the most âinterestingâ software in the BIM type in last decade. There is more interest on Dynamo than on Grasshopper. The diffusion of programming in Architecture, despite the research carried out within the University e major architectural firms remains weak. In our view the fragmentation of our sector seems to further increase. Giuseppe Gallo @bhangy