Supply Chain Insights
Delivering Insights to Line of Business Leaders




                                                  Supply Chain Insights, LLC © 2012
BRICKS                               Book
                                  Publishes




 Matter
                                  in August
                                     2012



 The Role of Supply Chains
      in Building Market-Driven
         Differentiation




     LORA M. CECERE
           CHARLES W. CHASE JR.
Supply Chain



A supply chain is a complex system with
complex processes with increasing
complexity.




                                 Supply Chain Insights, LLC © 2012
4

       Who does it Best?
               SC Excellence
 38%



        21%
                    17%


                             4%        4%


P&G    Apple       Dell   Wal-Mart   Toyota




                                       Supply Chain Insights, LLC © 2012
5

What wereTipping Points Points?
          the Tipping



  52%
        36%
               20%   16%     8%




                           Supply Chain Insights, LLC © 2012
Supply Chain Tipping Points
1987 1988     1989     1990      1991   1992   1993    1994    1995    1996    1997     1998    1999


             JIT              Supply Chain                    Internet/Email
                                                                                            RFID
                              Organization
   Evolution of                                                       eProcurement
     the PC

                                                  Re-Engineering the                  Total Quality
 S&OP                                                Organization                     Management
                    Theory of
                   Constraints                    (Michael Hammer)


Supply Chain Excellence =                             Supply Chain Excellence =
        Islands of   Manufacturing                        Vertical Silo   Efficient Order to
                   +                                                    +
        Excellence   Excellence                           Excellence      Cash Processes


         Inside-Out                                           Inside-Out



                                                                                  Supply Chain Insights, LLC © 2012
Supply Chain Tipping Points
 2000   2001   2002   2003   2004   2005   2006    2007    2008    2009   2010   2011      2012


               .com                                  Social
                                                  Responsibility
 Y2K
                        Demand Driven
                          Concepts                                 CSCO
   Lean Six Sigma
                                                                           Market-Driven
                                                                          Value Networks


Supply Chain Excellence =                     Supply Chain Excellence =
        Vertical Silo Outsourcing                      Value-Based Outcomes
                     +
        Excellence     Effectiveness                   Delivered by Horizontal Processes


         Inside-Out                                    Outside-In



                                                                           Supply Chain Insights, LLC © 2012
What is a Market-driven Value Network?


An adaptive network focused on a value-based
outcome that senses and translates market changes
(buy and sell-side markets) bi-directionally with
near-real time data latency to align sell, deliver,
make and sourcing operations.




                                                              8
                                       Supply Chain Insights, LLC © 2012
What is Supply Chain Excellence?




                          Supply Chain Insights, LLC © 2012
Revenue/Employee in Consumer Products

              P&G      Colgate     Unilever    Kimberly Clark
700



600



500



400



300



200



100



  0

      1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
                                                         Supply Chain Insights, LLC © 2012
EBIT/Employee
                                                              P&G       Colgate       Unilever
                                     140.0
Earnings Before Interest and Taxes



                                     120.0




                                     100.0




                                      80.0




                                      60.0




                                      40.0




                                      20.0




                                       0.0

                                             1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
                                                                                                      Supply Chain Insights, LLC © 2012
Comparison of EBIT/Employee Plotted Against
      Days of Inventory for P&G/Unilever for the Period
                        of 2002-2010
             P&G DOI                 P&G EBIT/Employee
             Unilever DOI            Unilever EBIT/Employee
140

120

100

 80

 60

 40

 20

 0
      2002    2003   2004   2005   2006   2007   2008    2009           2010
                                                    Supply Chain Insights, LLC © 2012
Cost of Sales as a Percent of
                                                          Revenue
                                              Kellogg        Kraft    General Mills          Campbell          Hershey         P&G
                                        70%




                                        65%
Cost of Sales a Percentage of Revenue




                                        60%




                                        55%




                                        50%




                                        45%




                                        40%
                                               1999   2000    2001   2002   2003   2004   2005   2006   2007   2008   2009    2010     2011

                                                                                                                      Supply Chain Insights, LLC © 2012
Where are we Headed?




                  Supply Chain Insights, LLC © 2012
Supply Chain Insights, LLC © 2012
Supply Chains Don’t Play by the Rules




                                But, wh
                                at if they
                                 could?

                                                    16
                              Supply Chain Insights, LLC © 2012
Big Data Supply Chains are Evolving
                                      Challenges:
 Structured    • Transactional
    Data       • Time phased data


                                                Volume
               •   Social
Unstructured   •   Channel
   Data        •   Customer Service
               •   Warranty

                                          Velocity
               •   Temperature
  Sensor       •   RFID
   Data        •   QR codes
               •   GPS

                                               Variability
    New        •   Mapping and GPS
               •   Video
   Data        •   Voice
   Types       •   Digital Images




                                                                               17
                                                         Supply Chain Insights, LLC © 2012
Evolution of Supply Chain Excellence
                                       Continuous
Align      Building Horizontal
               Connector
                                         Testing
                                        Learning            Orchestrate
                                       Improving


  Adapt
                     Resilient
                                        Reliable
                                           Right Product   Efficient
      Sense               Demand
     Demand               Volatility
    and Supply                              Right Place            Cost


      Shape                                  Right Time
                                                                Procure to
   Demand and              Supply                              pay/order to
   Supply based           Volatility                              cash
    on Market                                Right Cost




                                                                Supply Chain Insights, LLC © 2012
S&OP Evolution
                                                          Greater Benefit
                            Business-                     • Growth
Sales Driven                                              • Resilience
                         planning Driven
Match Demand                                              • Efficiency
                           Coordination
 with Supply
                             of Plans




  Manufacturing-                              Demand         Market Driven
       Driven                                  Driven         Orchestrate
 Deliver a Feasible                          Sense and         Demand
 Plan for Operations                       Shape Demand     Market to Market



                                                          Supply Chain Insights, LLC © 2012
Connecting the Extended Supply Chain



 Transactional        Transactional         Transactional
 Applications         Applications          Applications




  Trading Partner 1     Trading Partner 2      Trading Partner 3




                                                                   20
                                             Supply Chain Insights, LLC © 2012
Evolving Supply Chain Architectures

   Collaborative              Collaborative                Collaborative
       Layer                      Layer                        Layer
   Transactional              Transactional                Transactional
   Applications               Applications                 Applications

  Enterprise Data            Enterprise Data              Enterprise Data
   Warehouse                  Warehouse                    Warehouse

       Trading Partner 1       Trading Partner 2            Trading Partner 3
Key:
           Supplier Signal    Predictive Analytics
           Repository
           Demand Signal      Transactional Adapters
           Repository         and Intelligent Rule Sets




                                                                                  21
                                                            Supply Chain Insights, LLC © 2012
Historically, we have:
  • Tried to get precise on inaccurate data
  • Believed that the most efficient supply chain is the most
    effective supply chain
  • Built efficient chains, but not effective networks
  • Wrongly defined the “R”s
  • Focused inside-out, not outside-in.
  • Rewarded the urgent, not the important
  • Responded without sensing.




                                                                           22
                                                     Supply Chain Insights, LLC © 2012
23




Thank you!
             Lora Cecere
             Lora.cecere@supplychaininsights.com
             Blog: www.supplychainshaman.com
             Twitter: lcecere
             Linkedin: linkedin.com/pub/loracecere/0/196/573




                                           Supply Chain Insights, LLC © 2012

Presentation at the Terra Technology conference march 27

  • 1.
    Supply Chain Insights DeliveringInsights to Line of Business Leaders Supply Chain Insights, LLC © 2012
  • 2.
    BRICKS Book Publishes Matter in August 2012 The Role of Supply Chains in Building Market-Driven Differentiation LORA M. CECERE CHARLES W. CHASE JR.
  • 3.
    Supply Chain A supplychain is a complex system with complex processes with increasing complexity. Supply Chain Insights, LLC © 2012
  • 4.
    4 Who does it Best? SC Excellence 38% 21% 17% 4% 4% P&G Apple Dell Wal-Mart Toyota Supply Chain Insights, LLC © 2012
  • 5.
    5 What wereTipping PointsPoints? the Tipping 52% 36% 20% 16% 8% Supply Chain Insights, LLC © 2012
  • 6.
    Supply Chain TippingPoints 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 JIT Supply Chain Internet/Email RFID Organization Evolution of eProcurement the PC Re-Engineering the Total Quality S&OP Organization Management Theory of Constraints (Michael Hammer) Supply Chain Excellence = Supply Chain Excellence = Islands of Manufacturing Vertical Silo Efficient Order to + + Excellence Excellence Excellence Cash Processes Inside-Out Inside-Out Supply Chain Insights, LLC © 2012
  • 7.
    Supply Chain TippingPoints 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 .com Social Responsibility Y2K Demand Driven Concepts CSCO Lean Six Sigma Market-Driven Value Networks Supply Chain Excellence = Supply Chain Excellence = Vertical Silo Outsourcing Value-Based Outcomes + Excellence Effectiveness Delivered by Horizontal Processes Inside-Out Outside-In Supply Chain Insights, LLC © 2012
  • 8.
    What is aMarket-driven Value Network? An adaptive network focused on a value-based outcome that senses and translates market changes (buy and sell-side markets) bi-directionally with near-real time data latency to align sell, deliver, make and sourcing operations. 8 Supply Chain Insights, LLC © 2012
  • 9.
    What is SupplyChain Excellence? Supply Chain Insights, LLC © 2012
  • 10.
    Revenue/Employee in ConsumerProducts P&G Colgate Unilever Kimberly Clark 700 600 500 400 300 200 100 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Supply Chain Insights, LLC © 2012
  • 11.
    EBIT/Employee P&G Colgate Unilever 140.0 Earnings Before Interest and Taxes 120.0 100.0 80.0 60.0 40.0 20.0 0.0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Supply Chain Insights, LLC © 2012
  • 12.
    Comparison of EBIT/EmployeePlotted Against Days of Inventory for P&G/Unilever for the Period of 2002-2010 P&G DOI P&G EBIT/Employee Unilever DOI Unilever EBIT/Employee 140 120 100 80 60 40 20 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Supply Chain Insights, LLC © 2012
  • 13.
    Cost of Salesas a Percent of Revenue Kellogg Kraft General Mills Campbell Hershey P&G 70% 65% Cost of Sales a Percentage of Revenue 60% 55% 50% 45% 40% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Supply Chain Insights, LLC © 2012
  • 14.
    Where are weHeaded? Supply Chain Insights, LLC © 2012
  • 15.
  • 16.
    Supply Chains Don’tPlay by the Rules But, wh at if they could? 16 Supply Chain Insights, LLC © 2012
  • 17.
    Big Data SupplyChains are Evolving Challenges: Structured • Transactional Data • Time phased data Volume • Social Unstructured • Channel Data • Customer Service • Warranty Velocity • Temperature Sensor • RFID Data • QR codes • GPS Variability New • Mapping and GPS • Video Data • Voice Types • Digital Images 17 Supply Chain Insights, LLC © 2012
  • 18.
    Evolution of SupplyChain Excellence Continuous Align Building Horizontal Connector Testing Learning Orchestrate Improving Adapt Resilient Reliable Right Product Efficient Sense Demand Demand Volatility and Supply Right Place Cost Shape Right Time Procure to Demand and Supply pay/order to Supply based Volatility cash on Market Right Cost Supply Chain Insights, LLC © 2012
  • 19.
    S&OP Evolution Greater Benefit Business- • Growth Sales Driven • Resilience planning Driven Match Demand • Efficiency Coordination with Supply of Plans Manufacturing- Demand Market Driven Driven Driven Orchestrate Deliver a Feasible Sense and Demand Plan for Operations Shape Demand Market to Market Supply Chain Insights, LLC © 2012
  • 20.
    Connecting the ExtendedSupply Chain Transactional Transactional Transactional Applications Applications Applications Trading Partner 1 Trading Partner 2 Trading Partner 3 20 Supply Chain Insights, LLC © 2012
  • 21.
    Evolving Supply ChainArchitectures Collaborative Collaborative Collaborative Layer Layer Layer Transactional Transactional Transactional Applications Applications Applications Enterprise Data Enterprise Data Enterprise Data Warehouse Warehouse Warehouse Trading Partner 1 Trading Partner 2 Trading Partner 3 Key: Supplier Signal Predictive Analytics Repository Demand Signal Transactional Adapters Repository and Intelligent Rule Sets 21 Supply Chain Insights, LLC © 2012
  • 22.
    Historically, we have: • Tried to get precise on inaccurate data • Believed that the most efficient supply chain is the most effective supply chain • Built efficient chains, but not effective networks • Wrongly defined the “R”s • Focused inside-out, not outside-in. • Rewarded the urgent, not the important • Responded without sensing. 22 Supply Chain Insights, LLC © 2012
  • 23.
    23 Thank you! Lora Cecere [email protected] Blog: www.supplychainshaman.com Twitter: lcecere Linkedin: linkedin.com/pub/loracecere/0/196/573 Supply Chain Insights, LLC © 2012