Presentation dialoguebeat english

Presentation dialoguebeat english

• 1.
  Lead Generation -Overview By Nettingsolutions
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  Summary of Tender Creationof Marketing Concepts Data Management • Campaign Planning and Process Optimization Coordination Campaign Execution 1st Level User Help General CRM Operator Campaign Reporting Competences Operation Abilities for other Controlling your company AG CMR Services
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  Benefits • Facilitating a tactical/dedicated team to allow client managers focus on strategic priorities. • Reducing costs by leveraging and localizing campaigns for your company Brazil. • Generating qualified leads for resellers with all campaigns (print, e-mail, online). • Optimizing planned activities, control and follow-up execution plans, budget ,customer creation, retention, and growth. • Facilitating management process, by providing a centralized and flexible decision making solution. • Creating and organizing a complete customer centric approach to promote lead generation and loyalty. • Developing a hear the customer approach , to enhance and localize your company Global Loyalty Programs.
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  Solutions Nettingsolutions brings toyour company; 1. Marketing project manager: in charge of centralizing and facilitating all communications and coordinating all activities of approved programs. 2. Marketing plan by objective 3. Prospect Dialogue Program Timeline 4. Customer Dialogue program timeline 5. Timeline of selected and unique activities by program 6. Programs Lead generation results by target market 7. Program Sales vs. Leads analysis per quarter.
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  Your Company’s Approach Vision We delight customers worldwide Mission All marketing programs for your company market need to be aligned to the Corporate global strategy of your company
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  Steps to DefineMarketing Program Your company’s objectives: Approval of strategy Deployment Your company’s objective Tactics: Define Activity and alignment: Contact Channel: Review of annual programs PDP Measurement Local Objectives CDP Campaign Roadmap : Segmentation and Target Definition: Definition of campaigns PDP: Prospect Dialogue Program determined by objectives CDP: Customer Dialogue Program
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  Strategy • 2011 Brand awareness • 2011 Lead Generation Actions per Product Objectives • Acquisition programs • Product Launch • 2011 Loyalty objectives • Upgrades/Repurchases
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  2012 Roadmap ofPrograms Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Campaign Pre-sales Product Launch! Sales Post- Sales
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  Lead Generation RecommendedActivities for Product Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Marketing Campaign Pre-sales Pre-sales Viral Activities Generation of Leads Sales Viral Activities Sales Viral Activities Sales CRM
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  Lead Generation Tools • E-newsletter • Social Media: Fan Pages, twitter • Your company experience Events • Call Center • Your company product Experience • Mobile App • your company media • Microsite • Special events • Demos • Mother/Father/Valentines day • Webinar & other virtual events • Email
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  Segmentation & TargetDefinition Nettingsolutions identifies 2 different stages where your company needs to contact the prospect/client. 1. PDP Pre-sales stage: Prospect thinking about your company 2. CDP: Post Sales Stage: We have two different clients a) Segment I: New and current owner that needs to be nourished b)Segment II: Current owner that can repurchase or upgrade
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  Segmentation & TargetDefinition Cont. Process & systems Acquisition / Loyalty Prospect Management Management Process & systems Repurchase Ownership Information Decision Purchase Defection Customer Life Cycle Loyalty program: •Welcome package Acquisition / Prospect management: •experience, Loyalty card,…) • Continue ongoing premium communication •Continue ongoing premium communication • Central data capturing, updating, data cleansing •DB cleansing (email & phone) (regionally handle hard bounces, for ex.) •After sales campaigns/Premium service • Lead management process •Special events / benefits or ‘perks’ for customers (your • Ask new clients about purchase process (measure company Club, Loyalty card,…) PDP campaigns effort) •My your company
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  Prospect Dialogue Program Demand Prospect Generation: Generation: Web Prospect CRM Update Report/Metrics Website, Social or Mobile form Qualification Networks, Events to capture data
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  Loyalty Actions forProduct Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Your Company Brand Experience Social Education Pre-sales activities with loyal fans & prospects Product Launch! Post- Sales Rewards E-mails: newsletter/b-day/holidays
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  Customer Dialogue Program Nettingsolutionsunderstands that your company market’s current clients have a certain limited cycle with your product Over this period, Nettingsolutions will create a sense of loyalty between the client and your company. 12 months: Within 6 months: 2 years: Purchase: Birthdays, holidays e- 1.5 years: survey, Web or Mobile form social education Engagement with new Welcome campaign mails and social to capture data products networks
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  Example of Reports
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  Process Optimization • A flow chart is created for each campaign task. • Key performance indicators are set for each process to measure, control and improve internal tasks to achieve optimization. • Standardization and optimization of processes allow lower costs. • NS developed and currently uses processes: - Data management - Reporting - Telemarketing, inbound/outbound - E-mail marketing – awareness, event invitation, promotions, newsletters - Print advertising- awareness, event invitation, promotions
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  Campaign Planning &Coordination Your Planning & company Coordination Execution Measurement • Objectives • Creation of Marketing Resource Client concepts • Campaign Planning Timing Review & Campaign A Doc Costs Approval Yearly Campaign Planning Campaign B • Objectives • Creation of Marketing concepts Resource Client • Campaign Planning Timing Review & Doc Costs Approval
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  Campaign Execution Your Planning & company Coordination Execution Design/Localization Review & Approval Quality assurance Execute
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  Campaign Reporting Your Planning & company Coordination Execution Measurement Data analysis and reporting Key performance indicators CRM system reporting tools: produce and analyze standard and ad-hoc reports using tools from CRM Campaign Post such as Oracle/Siebel, Aprimo and my SAP. Mortem Raw databases: online visualization tools to transform raw data into easy to understand dashboards. Executive Reporting