Matizmo Intelligent Content Cloud
0 likes580 views
The document discusses the challenges of downloadable content, highlighting issues such as sales teams neglecting marketing content, the static nature of this content, and difficulties in personalizing it in real-time. It emphasizes the benefits of personalized content, including increased sales opportunities and consumer engagement, while noting that many marketers struggle with resources and personalization efforts. The proposed solution is Matizmo's intelligent content cloud, which enables dynamic, personalized content generation that integrates with existing systems and enhances sales and marketing efficiency.
Matizmo Intelligent Content Cloud
- 1. The problem with downloadable content
- 2. Some issues with content today • Sales teams ignore as much as 80% of marketing content • Downloadable content is static - once it’s designed it’s tough to change (unlike a website) • It takes too much time to create content for every persona or sector • Sales find it tough to find decent content… so they make their own (and marketers hate that) • It’s not personal!
- 3. The benefits of personalised content are clear… 20% Leads who are nurtured with personalised content produce a 20% increase in sales opportunities. 61% 61% of consumers feel better about a company that delivers custom content, and are more likely to buy 82% 82% of prospects say content targeted to their industry is more valuable. 78% 78% of consumers believe organisations providing custom content are interested in building good relationships.
- 4. But… 60% 60% note they struggle to personalise content in real-time, yet 77% believe real-time personalisation is crucial 77% 77% of marketers say “dynamic, personalised content” across channels is very important, but most are still in the planning stages 47% Almost a half of companies say that IT roadblocks are a “a major barrier” in their personalisation efforts 44% Scarce resources (lack of budget and/or staff) hold back a large portion (44%) of companies from investing in, or improving, their personalisation efforts
- 5. So, we need content that.. Is easy to create Integrates with existing systems Can be personalised Can be produced dynamically Is cost effective Can be customised by sales
- 6. Our Intelligent Content Cloud builds personalised content on-the-fly.
- 7. How does it work? • Works in the cloud • Works from a simple form on your existing website, landing page or intranet • Renders PDFs on-the-fly with no delay • Outputs a unique PDF each and every time • Plays nicely with your existing systems
- 10. Logic Processor Content Store Template Engine Realtime Render SUBMIT
- 11. Integrations We are working on integrations with Zapier, Salesforce and marketing automation systems Forms can integrate easily on your site - multiple forms can point to one document Integrates with email to instantly send either trackable links or attachments to recipients DOWNLOAD
- 12. Our ICC powers two main products Matizmo LeadEngine Matizmo SalesEngine Matizmo ICC
- 13. Matizmo LeadEngine Benefits • Increases engagement and delivers more relevant content • You receive better quality leads with more accurate information • Offers the reader something unique and tangible • You save resources producing separate content for each persona • You can focus your message to key audiences without needing to generalise • Content your audience will WANT to read! With Matizmo LeadEngine each site or landing page visitor can personalise their content download with just a clicks
- 14. Matizmo SalesEngine Benefits • Saves sales lots of time and effort • Prospect gets better, more relevant content • Sales build better relationships and increase conversion • Allows sales to target key accounts with highly targeted content • Design stays on-brand at all times • Content your sales team will WANT to use! • Target key accounts with our Database to Document mass creation With Matizmo SalesEngine your sales team complete a simple form and their prospect is sent a personalised PDF instantly.
- 15. Other uses • Partner marketing - Allow partners to have co-branded versions to use with their sales team • Event marketing - Let stand visitors receive a personalised report when they enter a competition (from a simple iPad terminal) • Personnel - Generate personalised training and induction materials for new starters • The opportunities are endless…
- 16. Some example uses • An ROI document personalised with a key accounts logo, colours and calculations created in under a minute by a sales person • A personalised report sent instantly from an iPad terminal at an event for every competition entry • Allow sales and marketing to generate brochures by selecting products you wish to be included along with company size - all instant and on-the-fly • Your next ebook personalised by your site visitors to display information specific to their sector