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Presentation of product mix depth,length,width and consistency
This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.
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Presentation of product mix depth,length,width and consistency
- 1. Product - Mix By HassanAli M.com
- 2. PRODUCT MIX Products ofa company are called PRODUCT MIX. PRODUCT LINE Close related products are called PRODUCT LINES. Important: Any company’s product mix has 4 dimensions i. Width ii. Length iii. Depth iv. Consistency
- 3. Width : Numberof different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.
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- 5. Consistency Product Line -1 Product Line - 2 Product Mix Width FOOD & DRINKS PERSONAL CARE Product Mix Length Soap Shampoo Cream Toothpaste Ice cream Tea Lux Product Mix Depth Clear Ponds Close up Cornetto Lipton Dove Dove Dove Pepsodent Magnum Supreme Lifebuoy Lifebuoy Fair & Lovely Product Line Length Product Line Length
- 6.